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Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys

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Added on  2019-12-03

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Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys TABLE OF CONTENTS 13.2 Title 4 2 Terms of reference 4 Purpose: 4 Methods 4 Expected outcomes 4 3 Background and context 4 3.1 Academic area and general business context of the problem 4 3.2 Business context of the problem 5 3.3 Purpose of the proposed study 5 3.3.1 Research questions 5 3.3.2 Research aim 6 3.3.3 Research objectives 6 3.4 Significance of proposed study 6 4.0 Summary of relevant theory

Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys

   Added on 2019-12-03

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TABLE OF CONTENTS1 Title...............................................................................................................................................42 Terms of reference........................................................................................................................4Purpose:.......................................................................................................................................4Methods.......................................................................................................................................4Expected outcomes......................................................................................................................43 Background and context...............................................................................................................43.1 Academic area and general business context of the problem................................................43.2 Business context of the problem............................................................................................53.3 Purpose of the proposed study...............................................................................................53.3.1 Research questions..............................................................................................................53.3.2 Research aim.......................................................................................................................63.3.3 Research objectives............................................................................................................63.4 Significance of proposed study..............................................................................................64.0 Summary of relevant theory......................................................................................................64.1 Introduction............................................................................................................................64.2 Significance of customer loyalty in retail sector...................................................................64.3 Conclusion.............................................................................................................................75.0 Methodology..............................................................................................................................75.1 Research philosophy..............................................................................................................75.2 Research design.....................................................................................................................75.3 Data collection, analysis and presentation of results.............................................................7Conclusion...................................................................................................................................86 Project management......................................................................................................................86.1 Introduction............................................................................................................................82
Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys_2
6.2 Timing....................................................................................................................................86.3 Cost......................................................................................................................................106.4 Contingency plan.................................................................................................................106.5 Conclusion...........................................................................................................................10REFERENCES..............................................................................................................................113
Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys_3
1 TitleAnalyze the relationship between loyalty card scheme and customer loyalty: A study onSainsbury UK2 Terms of reference Purpose:The main reason behind carrying out this study will be “To analyze the relationshipbetween loyalty card scheme and customer loyalty” where Sainsbury will be chosen as one of theorganization which operates in retail sector and well known in the market for range of products itoffers to its target market. Further, in the modern era due to rise in level of competition in themarket it has become difficult for enterprise to sustain in the market and it acts as hurdle inaccomplishment of overall aims and objectives. Effective loyalty schemes are introduced byevery business so as to attract customers and through this monetary benefits are provided totarget market. MethodsFor conducting research in effective manner various methods will be employed foraccomplishing overall aims and objectives. Descriptive design will be used through which in-depth analysis of the topic being chosen is possible. Primary information will be gathered from40 customers of Sainsbury and secondary from books, journals and online articles. Technique ofrandom sampling will be used and data will be analyzed using qualitative tool. Further, inductiveapproach will be employed and interpretivism philosophy will be used for conducting research.Expected outcomesFrom the entire study it will be expected that relationship between loyalty card schemeand customer loyalty. When organization develops effective loyalty scheme for its target marketthen it encourages customers to be loyal towards particular brand and in turn they prefer topurchase products on continuous basis. Further, the study will support in knowing what are theeffective loyalty schemes for enhancing brand loyalty in the market and this can supportcompany in accomplishment of overall aims and objectives. 3 Background and context3.1 Academic area and general business context of the problemThe main problem from academic point of view in the present study will be to know thedirect relationship between loyalty card scheme and customer loyalty. Further, this problem will4
Analyse relationship between loyalty card scheme and customer loyalty, case study of Sainsburys_4

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