Research Project CHAPTER - 1 3 1.1 Introduction 3 1.1 Research Paradigm and Research Paradigm / Types
Added on 2021-02-19
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Research Project
Table of ContentsCHAPTER – 1......................................................................................................................................31.1 Introduction...........................................................................................................................31.2 Background of the study.......................................................................................................31.3 Rationale of the study...........................................................................................................31.4 Aims and Objectives.............................................................................................................31.5 Research Questions...............................................................................................................41.6 Justification of the study.......................................................................................................41.7 Scope and Limitations of the Study......................................................................................41.8 Summary...............................................................................................................................5CHAPTER – 2......................................................................................................................................52.1 Introduction ..........................................................................................................................52.2 Definitional clarity: sharing economy ..................................................................................52.3 Benefits of sharing economy.................................................................................................62.4 Summary...............................................................................................................................7CHAPTER – 3 .....................................................................................................................................73.1 Introduction...........................................................................................................................73.2 Research Paradigm................................................................................................................73.3 Research approach and strategy / types................................................................................83.4 Data Collection methods and ethics......................................................................................83.5 Strengths and Weaknesses of the methodology....................................................................83.6 Summary...............................................................................................................................93.7 Timeline................................................................................................................................9REFERENCES...................................................................................................................................11ANNEXURE......................................................................................................................................13
CHAPTER – 1Topic - Investigating the impact of sharing economy on consumer purchase intentions : the case ofUber.1.1 IntroductionIn the modern time period, pace of sharing economy is growing at small level being assisted by theservices of Internet. Economy can be shared for seeking advantages of competition and variousopportunities arising out of it. By sharing economy, it has assisted several business organizationsand nations in reducing barriers which is hampering business operations and processes. It hasfacilitated in delivering services either free of charge or by using internet services. The presentresearch project on Uber Technolgies Inc will help in providing deep insight related to the impact ofsharing economy on the intentions of purchase made by consumer.1.2 Background of the studySharing of economy is a concept, practice and system in which all the assets or business services areshare or exchange between private individuals in lieu of free or fee charge via use of internetservices. By sharing the economy, it helps the nation in reducing barriers or obstacles therebyproviding good choice in relation with reasonably price, delivering high quality products andservices which earlier was not easy to reach (Hamari, Sjöklint and Ukkonen, 2016). UberTechnolgies Inc is one of the multinational transportation network company of America which isoffering services by using the concepts of sharing system. It has created several networks andwebsite, mobile application for rendering its services across the world and for ease of consumers aswell. In the modern time period, pace of sharing economy is growing at small level being assistedby the services of Internet. The present research project will help in providing deep insight relatedto the impact of sharing economy on the intentions of purchase made by consumer. 1.3 Rationale of the studyThe aim behind conducting this research study is to provide deep insight as well as betterunderstanding of concept related to sharing of economy and its benefits. This study will assistseveral other researcher as well as scholars in completing their research study on Uber TechnolgiesInc in a successful manner with the available resources. Also, it will help in defining variousbenefits and limitations which is associated with the concept of sharing of economy to both thenation and business firms.
1.4 Aims and ObjectivesAim – To assess the impact as made by sharing the economy in case of consumer purchaseintentions in context of market competition in the UK retail market.Uber Technolgies IncObjectives - To evaluate factors creating adverse impact as made by sharing economy on thedevelopment of nation.To understand the concept of economy sharing in relation with the consumer purchaseintentions - Uber Technolgies Inc.To assess the current trends prevailing in the market in context of sharing of the economy.To recommend measures to be undertaken by Uber Technolgies Inc for maximization ofprofit margin from sharing of economy.1.5 Research QuestionsQ.1. What is the concept of sharing economy as used by Uber Technolgies Inc and how it affectseconomy as a whole ?Q.2. What are the major factors which is having influence on the economy for sharing its assets andservices by Uber Technolgies Inc ?Q.3. How did the current trends prevailing in the market affects intention of consumer purchase ?Q.4. How does Uber Technolgies Inc by sharing economy supports in the development ofeconomy ?1.6 Justification of the studyThe reason behind conducting this research study is to evaluate the impact of sharing of economy inthe UK retail market. By conducting this research study it will help in gaining deep insight aboutthe overall impact which will affect the functioning of the economy as a whole. It will further assistin defining benefits in context of consumer purchase intentions from using this system of economysharing (Allen, 2015). Report will describe all the prevailing current market trends which will assistUber Technolgies Incin identification of impact on the customer buying behaviour. With the help ofthis report, many scholars and researcher will get assistance in completion of their research relatedstudy of the same subject matter. Also, it will provide a better understanding all the theoretical aswell as conceptual benefits which are associated with the aspects of sharing of economy betweenany two nations around the global market.
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