Case Study on Amazon Assignment Sample
13 Pages3194 Words37 Views
Added on 2021-02-21
Case Study on Amazon Assignment Sample
Added on 2021-02-21
ShareRelated Documents
Research Form
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“To identify the role of globalisation in improving organisationalproductivity that support in driving business success.” A study onAmazon. Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):Research objectivesTo understand about the concept of globalisation.To identify role of globalisation in improving organisational productivity of AmazonTo ascertain the relationship between global expansion and business success ofAmazon.To recommend the ways through which Amazon can achieve competitive edge atmarketplace. Research questionsWhat is the concept of globalisation?Describe the role of globalisation in improving the organisational productivity ofAmazon?What is the relationship between global expansion and business success of Amazon?
What are the ways through which Amazon can gain competitive edge at marketplace?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):Research is conducted on this topic because multinational company is operating atinternational level so there is change in structure of company. Hence with conducting thisresearch, researcher is able to understand hierarchical structure of multi national company.There are some challenges which company while running business at international level.Hence it is clear how to make strategies which is relevant for getting positive outcome. Apartfrom this researcher has special interest in studying about corporate structure of large and bigorganisations. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: The concept of globalisationAs per the view point of Hanson and et. al., 2016 globalisation is defined as the processthrough which two nations interact and integrate several factors like politics, economy,business and culture by reducing the barriers among them. This in turn also support inincreasing and improving the flow of business among nations that support in improving theoperations, productivity and level of profitability that an organisation gains. This is because itprovide several benefits such as expansion of market, customer base enhancement, access tonew technologies, easy availability of expertise for improving operational quality etc. The role of globalisation in improving the organisational productivity of AmazonAs per the view point of Kalmuk and Acar, 2015, globalisation plays a crucial role within thegrowth as well as success of an organisation by improving its productivity as it help in gettingeasy access to technology, manpower, new market, expertise etc. Globalisation supportedAmazon to a large extend in improving its business productivity as by entering into newcountry, it get access to high skilled employees that support in improving the logistics,research & development and customer support services. This supported in improving thebusiness practices of Amazon as it help in increasing the trust of customer by providing high
quality services. Relationship between global expansion and business success of AmazonAccording to the view point of Pedersen, Gwozdz and Hvass, 2018, global expansion supportan organisation to gain several advantage as well as opportunities that are present atinternational level which support in improving the business practices and further leads toorganisational success. The global expansion of Amazon support it in getting excess to largernumber of customer base and knowledge regarding the strategies used by competitors. Inaddition to this globalisation also support Amazon in getting access to expertise knowledge aswell as advanced technology which in turn support it in improving its quality of services.These all factors support in increasing the brand recognition and loyalty among people whichin turn increase its customer base and it become able to gain success. REFERENCESHanson, D. and et. al., 2016. Strategic management: Competitiveness and globalisation.Cengage AU.Kalmuk, G. and Acar, A. Z., 2015. The Mediating Role of Organizational Learning Capabilityon the Relationship Between Innovation and Firm's Performance: A Conceptual Framework.Procedia-Social and Behavioral Sciences. 210. pp.164-169.Pedersen, E. R. G., Gwozdz, W. and Hvass, K. K., 2018. Exploring the relationship betweenbusiness model innovation, corporate sustainability, and organisational values within thefashion industry. Journal of Business Ethics. 149(2). pp.267-284.Section Four: Activities and timescalesActivities to be carried out during the researchproject (e.g research, development and analysis ofideas, writing, data collection, numerical analysis,tutor meetings, production of final outcome,evaluation, writing the report):there are different activities which has to be considered toget correct and appropriate outcome as conclusion andrecommendations. Some activities are discussed as under-How long thiswill take:
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Case Study on ASDA Assignmentlg...
|13
|3139
|112
Globalisation drive business success: Case Studylg...
|13
|2765
|28
(PDF) Organizational Values and Firm Profitabilitylg...
|12
|2384
|71
Proposal and Ethical Formlg...
|15
|3419
|1
Concept of Globalisation Assignment - ASDAlg...
|12
|2428
|380
[PDF] The Impact Of Globalization On The Businesslg...
|11
|2219
|150