Case Study On Bank Marketing

Case Study On Bank Marketing
We will certainly cover the following topics in this report part:
1. Data & Aims
2. Methods & Algorithms
3. The important features which affect the objective & Discuss the possible reasons for obtaining
analysis results and how to improve them
4. Conclusion

1. The Data & Aims
In this project, we study different approaches to predict the success of bank deposits subscribed
or not. we have a dataset of marketing campaigns of a Portuguese bank. The Data Set is the
Portuguese Bank Marketing Data Set in the University of California, Irvine (UCI) Machine
Learning Repository at the following URL: https://archive.ics.uci.edu/ml/datasets/Bank+Marketing.
There are 11,162 observations and 17 Variables in the Data Set.
The aim of this assignment is to verify whether a client purchases a term deposit or not. Also to
find which attributes are very likely to help find whether a client will purchase a term deposit or
not.
Table 1: Features description of the dataset
Feature Description of Features
Age Age of the customer
Job Type of job
Marital Marital status
Education Education Level
Default Has credit in default
Balance the balance of the customer
Housing Has housing loan?
Loan Has Personal Loan?
Contact Contact communication type
Day last contact day of the week
Month last contact month of the year
Duration last contact duration, in seconds
Campaign number of contacts performed