Case Study on Business Model

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Added on 2020-10-22

Case Study on Business Model

Added on 2020-10-22

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CASE STUDY

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Industry.......................................................................................................................................1Location......................................................................................................................................1Target customer...........................................................................................................................1Business model...........................................................................................................................1Business name.............................................................................................................................2Visual identity.............................................................................................................................2Business value for promoting business.......................................................................................2REFERENCES................................................................................................................................2TASK 2............................................................................................................................................1Conducting market research........................................................................................................1REFERENCES................................................................................................................................1TASK 3............................................................................................................................................3Resolving the ethical dilemma....................................................................................................3REFERENCES................................................................................................................................3TASK 4............................................................................................................................................5Application of legislation related with Zero-hour contract ........................................................5REFERENCES................................................................................................................................6TASK 5............................................................................................................................................7Description of business asset, liabilities, expenses and gains.....................................................7Methods for avoiding cash flow problems..................................................................................8REFERENCES................................................................................................................................8

INTRODUCTIONThe present report is categorised in 5 tasks in which first is reflecting business plan ofrestaurant in UK as Multicuisine restaurant and then development of market research in nexttask. It has articulated about ethical dilemma and then compliance with equality and diversityact. The last task describes about business assets and liabilities with£20000 budget.TASK 1IndustryThis business will be developed in restaurant industry as UK restaurant numbers aredropping as they are suffering due to fall in value of pound with reference to British vote as ithas made ingredients very expensive, increment in staff costs and partly because of increment inminimum wage. Furthermore, UK industry's growth happened in too rapid aspect as it iswelcoming creativity at mid-scale level with context of ambitious chains investing in innovativemenus, quality ingredients and smart technology. The business will be operating as combinationof multi-speciality food almost of each type such as Italian, Mexican, Chinese, Thai andcontinental.LocationIt will be situated at London in United Kingdom between corporate area and university asit is business-oriented city with desire to perform and determination is specified as guaranteeingpossibility of career and especially in business and restaurant industry which is highlycompetitiveness (Working in the restaurant industry in London, 2018).Target customerThis business will be targeting young generation and professionals because they givepreference to variety of cuisines rather than single type. The young generation has desire forconsuming variety of foods and less source of income so affordable prices are set. In the similaraspect, the professionals generate income so they give preference to spending in hygienic,qualitative and good taste along with affordable price.Business modelIt will be adopting subscription or revenue business model as in this industry it willoperate with huge customer acquisition cost. There will be adoption for retaining customers forlong term contract and to secure recurring margin through repeat purchase of service of product.In this aspect, there will be continuous monitoring and high focus will be given to Italian menu1

because majority of people prefer Italian food with similar atmosphere and culture. Henceforth,it will be implying variance analysis for extracting deviations and to take corrective decisionrelated to break even has been acquired or not.Business nameThe business will be named as Multicultural Cuisine as it is reflecting theme and type offood which will be offered through restaurant. This will be memorable, easy to spell orpronounce and most essential is that concept of restaurant will be reflected. As its USP is alsoreflected that it will be providing 5 types of foods with appropriate hygiene, quality and best partis affordable pricing.Visual identityThis will be including visuals with appropriate presentation of restaurant design, althoughwith great food and customer service are important for bringing back the customers. Apart fromthat, brand development and branding are highly important visual concerns as this will becovering logo signage, menu, interior design and websites as well. In this visual identity, there ishuge requirement of attractive website and high performance is highly important. The interiordesign of restaurant will be giving vintage shade to its interior and welcoming staff.Business value for promoting businessThis business will be sourcing ingredients through local vendors and farm as patrons loverestaurants as contribution to society. In restaurant business, the major risk is of huge wastagewhich will be manage by restaurant by giving food to feed poor individuals and animals. Duringhiring of staff, the firm will comprise with Equality Act and employment legislation likeoccupational health and safety, discrimination Act, etc. which replicates discrimination absenceof gender, race and caste as it is also economically good for restaurant and it will be promotingdiversity in this workplace.REFERENCESONLINEWorking in the restaurant industry in London. 2018. [Online]. Available through<https://sagitterone.co.uk/working-restaurant-industry-london>.2

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Case Study on Business Model