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(solved) Case Study on Coca-Cola

   

Added on  2020-01-07

10 Pages3139 Words224 Views
Case Study on Coca-Cola

Table of ContentsINTRODUCTION...........................................................................................................................1PESTEL analysis Coca Cola.......................................................................................................1Porter Five force model...............................................................................................................3Hofstede cultural model..............................................................................................................4Effectively adapted and acknowledged local culture and diversity............................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................8

INTRODUCTIONInternational business consists of different commercial transactions within private, publicand governmental to carry out business operations within two or more regions but does not affectthe political boundaries. Thus, it is essential for firm toidentify the opportunities and threats related to firm and try to minimize to overcome the issueidentified within business (Alon, Jaffe and Vianelli, 2012). In the present study, Coca Cola hasbeen undertaken assessing nature and business impacts upon the external global environment hashad on markets in which the business carries out its functions. Further, it has been examined howeffectively business has adapted and acknowledged local culture and diversity and maintainedbalance between the need for efficiency, cost effectiveness and customer significance.PESTEL analysis Coca ColaCoca Cola is one of the soft drink organizations and thus serves customers worldwide.However, to supply appropriate soft drink to customers, business aims to carry out strictregulations and also comply to consumer demands as well as use the latest technology so thatbest results can be attained (Ashworth, 2012). Following is the PESTEL analysis for Coca Colasuch as-Political factors- Operations of Coca Cola has been impacted by particular set ofpolitical factors across worldwide market. Thus, political stability impacts upon theinternational pressure group and thus it is essential for business to identify thegovernment attitude towards the industry as well as firm. There were several movementsthat were carried out against Coca Cola around the world that affects the operations offirm in market. Also, it involves different changes which were established in order toprotect Coca Cola from different laws and attain desired results (Amatulli and Guido,2012).Economic factors- Further, sales of Coca Cola have been impacted by a set of particulareconomic factors which were beyond firm's control. Thus, such factors involve the levelof economic growth in the country and industry, tax ates, currency exchange rates,interest rates etc. However, the financial crisis impacts the firms operations as comparedto other businesses (Barbosa and et. al., 2015). Because at the time of crisis in thecountry, consumers does not have high purchasing power and thus they do not spend1

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