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Case Study on Culture (McDonald's & Adapting in China)

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Added on  2020-10-23

Case Study on Culture (McDonald's & Adapting in China)

   Added on 2020-10-23

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CASE STUDY ONCULTURE(MCDONALDS ANDADAPTING INCHINA)
Case Study on Culture (McDonald's & Adapting in China)_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3How did McDonald adopted chinas culture................................................................................3CONCLUSION................................................................................................................................5REFERENCE...................................................................................................................................6
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INTRODUCTIONCulture is related to the specific knowledge and characteristic of a certain group of people, encompassing language, religion, cuisine, social habits, etc. Countries like comes under theeastern culture who are more concerned about the norms and beliefs of the society. Culture islooked of greater importance in the inter connected world which is made up of so many ethicaldiverse societies. This report is based on the case study of Mc Donald. It will explain the culturalimpact or adaptability of Mc Donald in China. MAIN BODYHow did McDonald adopted chinas culture.Mc Donald is a restaurant which serves fast food to its customers. It was established in 1940 an deals in restaurant industry in US. It is one of the largest chain of fast food industry andoperates globally. That is, it is operating in 117 countries and operates around 32000 restaurantsall over the world by employing approximately 1.5 million employees. The company wasexperiencing quick growth in US market but was also facing explosion in other internationalmarkets due to cultural diversities. McDonald started its operations in Chinese market in 1990. the interactions between theMcDonald restaurant and Chinese culture value system combined together to provide anassurance of synergy which has resulted in some interesting developments (De Mooij, 2018). Ithas made an effort from hierarchical set up of the dining experiences in traditional Chineserestaurants. The unavailability of alcohol which was not served in McDonald has given thewomen in Chinese culture to sit and eat on equal terms and conditions while eating whichembraces them. In this current era of internationalisation, people are able to share any kind of food fromdifferent parts of the world due to the globalisation of food and beverages. With the help ofglobalisation, the food is easily reachable to the customers with the help of improvement inmenus, dining experiences and expansion of worldwide factors. Cultural adaptation is concerned with the the procedure of adjusting the native ways ofthinking and behaviour is considered to be agreeable with local culture (Zhu, Anagondahalli andZhang, 2017). For adapting different culture, the organisation needs to be flexible in naturewhich faces a big challenge and follows new system of rules in the particular group of people
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