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Case Study on FIFA World Cup 2018 Assignment

Added on - 08 Jan 2021

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Comparing and contrasting the impact of social media on promoting a major global eventagainst more traditional methods................................................................................................1CONCLUSION................................................................................................................................4REFERENCES...............................................................................................................................5
INTRODUCTIONSocial media has transformed the lives of human beings. It has created a great impact onthe world’s economy. In the recent era, social media is highly used in promoting global andfamous events (Bartram, El-Bizri and Gittens, 2016). This is done to create awareness aboutevent in the minds of people. Also, social media is a platform from where promotion can be doneat the global level. With this, a large number of people can be attracted. Social media has createda positive impact on the minds of people. They get all the information about a particular event. Italso saves the time and cost of organisation that conducts an event. Furthermore, it has provideda source of earning for companies as well. This is the main reason why it is important to promoteglobal event and this was not possible in traditional times. For this report, the event taken isFIFA World Cup 2018 that was held in Russia.MAIN BODYComparing and contrasting the impact of social media on promoting a major global event againstmore traditional methodsEvery global event that is organised has to be promoted effectively. It not only helps increating awareness but also in creating anxiety among people. Besides this, it providesinformation to people about where event will be held and when. This is the main medium ofpeople to get data and information of event. With this, they remain updated about how far eventhas reached. World cup is a global event in which FIFA spends a lot of money to make itsuccessful.FIFA is an international football association that conducts world cup in every four years.In 2018, it was held in Russia. It is the major and most popular global event. Before the eventwas started, it was highly promoted on various social media platforms. This was done to makepeople aware about the event (Jackson, 2015). The main aim was to generate income fromdifferent sources. For example – promotion helped in increasing the viewership of people on TV,mobile, etc. Also, it helped in generating sales of various football teams and players. Moreover,companies that are involved in sponsoring the event also promote it through social media. InFIFA world cup, many companies were involved. But among them, there were two main1
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