Case Study on Katie Page Assignment
13 Pages3404 Words241 Views
Added on 2021-02-20
Case Study on Katie Page Assignment
Added on 2021-02-20
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Analyse anentrepreneurfor their characteristicsand traits compared toentrepreneurship theory
Executive SummaryThe report is about the characteristics and traits which an entrepreneur must posses towork efficiently for the organisation. This report is based on the entrepreneur “Katie Page”. Thereport has various information about the personality traits needed by entrepreneur to besuccessful, how and opportunity can be identified and many more. The report gives theinformation about the entrepreneur selected and what are her skills and how she has taken hercompany to a good position. The role of entrepreneur is very important in the company and shemust know how to work in different environment.
Table of ContentsExecutive Summary.........................................................................................................................2MAIN BODY...................................................................................................................................4Personality traits of an entrepreneur ...........................................................................................4Opportunity Recognition Approaches.........................................................................................5Attitude and Approach towards risk............................................................................................5Goals and aspirations...................................................................................................................7Skills adopted by entrepreneur.....................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10Appendix A....................................................................................................................................11
MAIN BODYEntrepreneur is a person who by his own experience and will starts a new business in themarket to earn profits. There are various successful entrepreneur in the market who areperforming different activities of the organisation. The entrepreneur chosen here is Katie Pagewho is the CEO of Harvey Norman. This company was founded in 1982 by Gerry Harvey andIan Norman. Harvey Norman is a multi-national shipping companywhich deals with furnitures,bedding and many wooden things.Personality traits of an entrepreneur Various personality traits which can be identified of a entrepreneur are:1)Passion to do work: All the entrepreneurs want profits so that they can stay in themarket and pay all its expenses. But this is not the only aim of the entrepreneur.There main aim is not related to profit but they work because it is their passion.They want to stand somewhere in the market. Katie Page is a very famousentrepreneur who is well known for her work and entrepreneur skills. She doesn'twork just to earn money but working is her passion. Building any business takestime and efforts of the entrepreneur(Marques and et.al., 2018).2)Motivation: entrepreneurs are motivated by the objectives they achieve. Theydoes not want anyone on their head who will push them to earn their goals. Theyare either self motivated or are motivated by famous entrepreneurs. Katie page isa very famous motivator. She just by saying his life stories can motivate people totheir best. 3)Creative: Every successful entrepreneur is creative. No business can work withoutthe creative skills of an entrepreneur. Creativity helps the business to bring newproduct in the market. Opportunities are taken only when a person is creative andhe want to be successful in the world. Business are made with creative and bigideas and these ideas come to those entrepreneurs only who think creatively andeveryone's way of thinking is different and no two people in the universe thinksame (Bird, 2019).4)Risk-takers: No business can run without taking any risk. Every business hassome risk associated with it. It is the skills if the entrepreneur which converts therisk into profits of the company. Katie Page is good in decisions. She identifies
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