Materne GoGo Squeeze Marketing Strategies
Added on 2020-03-01
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Running head: Logistic management Logistic management
Logistic management Introduction The report talks about consumer goods case study. It is based on the Materne Go Gosqueeze company; the organization deals in various products such as snacks, grocery, and fruits.Go Go Squeeze is a brand which serves its products in North America. The given case studyexplains the key success factors of the Go Go squeeze company and it also explains the keychallenges which were faced by the such organization. The report also explains the logisticsmanagement of the company. Answer 1: Kane team is offering various services to grocery and other individual customers. The key success factors those were included in the case study. They are discussed as below.Site location: The Kane team is making excellent strategies for expanding its business. Therefore, one of the good success factors is site location which Kane team considers while making a strategy. The site of the company is located at a place where the level of racking increases its storage and expands its efficiency. Materne Go Go squeeze is the brand of French applesauce which is distributed in North America. Now it is assumed that Kane team selects site location according to its business (Dornier et al, 2008). Facility design: The Kane engineers design the facilities such as a warehouse, stores in very effective way. Go Go Squeeze deals in various products like fruits and snacks. So Kane engineers design the warehouse in such way which can help to attract the market customers. The facility design and site location help to reduce traffic and it promotes and enhances quicker picking. Management depth: The multi talented and potential managers were available in Kane team. It is the important key success factor of the Go Go squeeze company. Apart from this, some trainedassociates were also available in Kane team. The managers and associates of this company were very helpful because they were always available on calls. So the management plays a significant role in this company. The two large DCs were operated and managed by the Kane team in Go Gosqueeze (Hill, Jones & Schilling, 2014). 2
Logistic management Peak season management: During peak season when school session starts then most of the people prefer products of this company because many parents (father and mother) are working together so they do get time for making food to kids so they prefer outside food. So the demand for fruits and snacks of this company were increased. The company also provides the delivery facility to its consumers. In peak season, the company increases its revenue and profits. So it wasthe good success factor of this company (Compton, Wiggins & Keats, 2010). Expert co-packing services: Kane team provided good packing services to its customers. So thepacking services of this company were very good and effective. Go Go squeeze packing services dependent on the individual retailers. The customers were happy with the packing services of this company. The products of Go Go Squeeze were also very healthy for kids so most people prefer this company products and services. The packing style of this company attracts the many customers in the market (Kapferer, 2012). Answer 2: Many key challenges associated with Materne Go Go Squeeze Company. So manyproblems were faced by the company. There were many competitors of the company such asDole, Motts and Del Monte which affect the business of the company in the market. All thesecompetitors produce the same type of products as well Materne Go Go Squeeze Company. Insuch way, there was a competition between Materne Go Go Squeeze Company and othercompetitors companies. The Go Go Squeeze Company was new in the US market for doingbusiness so it faced many problems there. There was limited product mix of this companycompared with other competitors (Fernie & Sparks, 2014). Now it is assumed that many problems were involved in Go Go Squeeze Company. In thegiven case study company faced a problem when individual demanded its product exploded. Itwas the very difficult situation for the company. The company faced many problems indistribution and packing process. Then the company required rethinking on the distributionstrategy of the products and services. In this way, it made logistics management strategies forsolving the distribution problem. After sometimes a research was done by the researcher, thenMaterne chosen a Kane team to relocate DC operation and management from St. Louis to theChicago area. The Kane team manages and operates 22,000 square foot warehouse and stores.3
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