Case Study on PESTLE analysis of McDonald

Added on - 06 Jun 2020

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English Academic Skills
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Conduct a PESTLE analysis of McDonald's..........................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONBusiness environment is an intermixture of internal and external factors which can harmcompany's market image and reputation. External environment put more affect rather thaninternal environment; it can be examined by PESTLE analysis (Shapter and et. al., 2012). Thereferred organisation is McDonald's in present report which is one of the biggest fast foodcompany over the world. Company was established in 1940 and its vision is to be the best andleading fast food provider over the globe.TASK 1Conduct a PESTLE analysis of McDonald'sPESTLE analysis is a systematic tool or framework which is used by business owners inorder to analyse as well as monitor the macroeconomic or external environmental factors whichcan hamper firm's operating activities in a direct and indirect manner. Below described is thePESTLE analysis of McDonald's: -1Illustration1: Macro environmental analysis(Source:PESTLE Analysis,2016)
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