TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Conduct a PESTLE analysis of McDonald's..........................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONBusiness environment is an intermixture of internal and external factors which can harmcompany's market image and reputation. External environment put more affect rather thaninternal environment; it can be examined by PESTLE analysis (Shapter and et. al., 2012). Thereferred organisation is McDonald's in present report which is one of the biggest fast foodcompany over the world. Company was established in 1940 and its vision is to be the best andleading fast food provider over the globe. TASK 1Conduct a PESTLE analysis of McDonald'sPESTLE analysis is a systematic tool or framework which is used by business owners inorder to analyse as well as monitor the macroeconomic or external environmental factors whichcan hamper firm's operating activities in a direct and indirect manner. Below described is thePESTLE analysis of McDonald's: - 1Illustration 1: Macro environmental analysis(Source:PESTLE Analysis, 2016)
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategy Development Tools and Their Application in Real World Businesseslg...
|6
|1533
|473
INTERNAL AND EXTERNAL ANALYSIS OF McDonald'S 5 P6 Strengths and Weaknesses in relation with external macro factors 7 CONCLUSIONS 7 REFERENCES 8 INTRODUCTION Busin 3 ASSESSMENT 3 P1. Types, Purpose andlg...
|11
|2300
|435
Case Study of Business Environment - McDonaldlg...
|5
|717
|188
Business Environment - McDonald'slg...
|7
|1223
|80
The External Environment and Its Effect on Strategic Marketing Planning: A Case Study for McDonald'slg...
|9
|2670
|335
Analyze and Monitor the Macro Environmental Factorslg...