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Case Study on Planning Hid Hotel

   

Added on  2021-06-17

14 Pages797 Words67 Views
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Management Principles
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IntroductionA brief Summary of HID•HID owns holiday inns and hotels of several different types•They are all in Australian region and one in Fiji•Define and discuss the vision, mission and strategic goals of the company•Case study Analysis
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1. a. What is HID’s mission at present? How may this mission change?•Mission is defined as being the reason of the organization for existence•Offers medium priced hotel service•Provide service in smaller towns across the Australia•Enabling them to master in market since there is very little scope of competition in the small towns
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1.b. How may this mission of HID change?•Change in missionIncrease in the number of hotels Expand into the major cities and overseas•Target MarketInstead of only focusing on the smaller towns, it has to focus on the major urban areas outside of Australia•Pricing StrategyIt have to change its prices for accommodation in order to become competitive within strong density areas
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