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Case Study on Spanish wines

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Added on  2019-12-03

Case Study on Spanish wines

   Added on 2019-12-03

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Spanish wines
Case Study on Spanish wines_1
Table of ContentsMAIN PROBLEMS, ISSUES AND CHALLENGES FACED BY SPANISH WINES................1RESEARCH QUESTIONS.............................................................................................................2RESEARCH AIMS AND OBJECTIVES.......................................................................................2OUTLINE PLAN OF ANALYSIS..................................................................................................3REFERENCES................................................................................................................................5
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MAIN PROBLEMS, ISSUES AND CHALLENGES FACED BY SPANISHWINESThe present case is based on Spanish wines where company was founded by JoshHackler, who is CEO along with founder of the company. For past six years founder of thebusiness is indulged into expansion of product line along with the distribution in the highlycompetitive market of US (Hernandez and Vázquez, 2013). Further, removal of value added taxon European wines has enhanced the possibility of gaining early mover advantage in case ifSpanish wines is introduced in the market of Columbia. Moreover, in the market of Columbia,Argentina and Chilean are already well established but the quality offered was low. So, there wasopportunity for organization to deliver high quality products to the target market and it can easilyassist in performing better in the market. The main issue faced by Spanish wines was linked with the expansion decision wherecompany wants to expand in the Columbian market and for the same various decisions have tobe taken so that customers can be targeted in appropriate manner. Further, in the market of UScompany is highly successful where majority of the customers are targeted in terms of messagealong with media. Sales volume along with profitability of organization was rising at faster pacein the market and entire range of products of firm are popular which is beneficial for Spanishwines. Moreover, consumers in the market of US are directly attracted towards the product rangeof company in the market and this has provided base to enterprise in dealing with the majorchallenges present in the business environment (Izquierdo, Cillán and Gutiérrez, 2005).Therefore, one of the main issue is to ensure whether market of Columbia is feasible for Spanishwines or not. Founder of firm has to take decision whether its operations can be conducted in themarket of Columbia or not. Further, by knowing whether opportunities are present for Spanishwines in the market or not it is possible for business to operate efficiently in the market. Apart from this company has to deal with challenge whether its international expansiondecision would be beneficial in near future or not and by knowing this it is fruitful for business tooperate efficiently in the new market. Business has to decide which marketing strategy iseffective along with other tools through which overall analysis of the Columbian market can becarried out in appropriate manner. Further, large numbers of challenges are present which firmhas to face at the time of entering into market of Columbia and by taking corrective actions forthe same in advance Spanish wines can easily operate efficiently. Firm has to decide which1
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