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Case Study on Tesco - Assignment

   

Added on  2021-02-19

10 Pages1118 Words18 Views
INDIVIDUALESSAY

INTRODUCTIONIn the Global world pricing factors affect the variou internal and external environment of thecompany. Tesco company also affected by the pricing factors where Tesco is famous retailcompany in world. These report highlights pricing factors and SWOT analyses of internalenvironment. Also reveals pestle analyses of external environment of tesco compant. In thisregard present report has been prepared.MAIN BODYTesco company is an UK based company. It is third largest retail in world . It has shops acrossthe world.Pricing strategy of Tesco is helpful for business in managing this work..Pricing strategycontribute gain competitive advantage in market. Company promotes its firm by using everylittle helps message. The objective of firm is to minimise operational cost by offering qualitygoods to consumers (Abdel-Basset, Mohamed and Smarandache, 2018). Where company usedvarious pricing which includes psychological price, economical price, geographical pricing andproduct line pricing strategies.SWOT of TescoStrength leading retailer and leading market share-Tesco is working well across the worldand has proven itself in managing the work well. Diversified stores -Tesco has many stores and offers wide range of products . WhereasTesco’s diversification strategy to be little-bit successful for firm. It has various itemssuch as clothing range mobile phone business, home-ware item, etc.Superior Technology and efficient chain network- Tesco company uses besttechnology in well optimal source to enhance experience of a customer (Gürel and Tat,2017). It has reliable appropriate supply chain network and it bear profitable relationshipwith a supplier which helps in incurring cost.WeaknessesLow cost strategy and poor operation performance-Its low cost strategy createsproblem in generating profit and managing revenues. . As it not carry sufficient marketresearch before enter in market which result in poor performance in particular market.1

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