Table of Contents SECTION 1: INTRODUCTION.....................................................................................................1 Overview and Background of research..................................................................................1 Rationale of research..............................................................................................................1 Research Aim.........................................................................................................................1 Research Objectives...............................................................................................................1 Research Questions................................................................................................................2 SECTION 2: LITERATURE REVIEW..........................................................................................2 Concept of bank for growth of local communities.................................................................2 Importance of bank in local communities..............................................................................3 Reason behind closure of bank...............................................................................................4 SECTION 3: METHODOLOGY....................................................................................................5 Research Philosophy..............................................................................................................5 Research Design.....................................................................................................................5 Research methodology...........................................................................................................5 SECTION 4: DISCUSSION AND EVALUATION.......................................................................9 SECTION 5: CONCLUSION AND RECOMMENDATION.......................................................21 RECOMMENDATION........................................................................................................21 Reflection.............................................................................................................................21 CONCLUSION....................................................................................................................22 REFERENCES.............................................................................................................................23
TITLE:An investigation into closure of Yorkshire Bank branches in Leeds and their impact on local communities. SECTION 1: INTRODUCTION Overview and Background of research Bank refers to financial institution which mainly accepts deposits which are provided by public. It also lends money to individual by which they can satisfy human needs. The money which is deposited by public is further used by banks for lending money and for some other banking functions too. But, bank only uses some specific proportion of money that is used for different banking functions (Akterand Basher, 2014). These financial institution also holds high position in a country as it helps in regulating country in effective manner. The present research is based on Yorkshire bank, a financial institution of England, UK. This financial institution is presently handling its business in northern England. Yorkshire bank was incorporated on 1stof May 1859. With the recent information, it has been analysed around 79 branch of this bank are closing in Leeds which will ultimately impact upon its local communities. It will also affect job of local people living in Leeds. As per estimation, it has been analysed that around 400 people will loose their job due to this incident. In this regard, top management team of this financial institution have planned to conducted an effective research in order to identify that actual impact of this event on local communities. Rationale of research The main purpose of this research is to enhance knowledge of researcher on actual concept of closure of Yorkshire bank branches in Leeds and its impact over local community(Breakwell, 2015). This research will also help researcher in finding out better opportunity which could be developed after closure of bank. The current research will also help individuals who were affected by closure of bank and helps themin identifying different strategies and ways by which its impact could be minimised. In this regard, aim and objective for current research project are stated and formulated in below subheadings. Research Aim The research aim for present study is“To investigate the impact of bank branches in Leeds and their impact on local communities”. A case study on Yorkshire Bank. Research Objectives To identify the concept of banks for growth of local communities. To determine the importance of bank on Local communities. To analyse the reasons behind closure of bank. 1
Research Questions What is the concept of bank for growth of local communities? What is the importance of bank in local communities? What is the reason behind closure of bank? SECTION 2: LITERATURE REVIEW Concept of bank for growth of local communities As per the thoughts presented by Amadeo, K., (2019), Bank is considered as the part of financial industry which mainly handles credit, financial transaction, cash and finance related work related to finance industry. The author have also stated that bank gives safe place to people and professionals through which they can make financial transactions effectively. Bank is mainly offering financial services which includes saving account, checking accounts and certificate of deposit. Bank further uses deposited funds for providing loans to customers. It can be said that financial institutions are contributing equally in the business growth of local communities as people are getting opportunity to work in their own area without going anywhere else. With reference to business people it can be said that they can easily approach to financial institutions for fulfilling their monetary requirements. Apart from this, another author named as have expressed that bank is the only safest place where people can easily deposit cash in excessive manner. It also lend money at low interest rate to customers. Along with this, it also pays interest to customers who have deposited money in their bank account on specific interest rate. There are mainly two different types of banks named as commercial bank as well as retail banks. Services which are offered by commercial banks includes retail banking which provides deposit, credit, debit and money management to individual who uses it for their regular based lifestyle or for business purpose. On the basis of above presented discussion, it can be said that bank plays an essential role in the growth of local community. Along with this, it has also been analysed that there are numerous of methods which can be adopted by banking sector to provide better growth to local communities. One of the main strategies which are adopted by financial institution that also contributes in improving or developing local community is that it helps them in developing their knowledge on financial decisions. It can be said that when ever an individual visits banks they gets to know about different things related to banks. It also aware them about latest upgradations that enhances their knowledge effectively. Apart from this, it has been analysed that bank also provides job opportunities to local communities. It ultimately contributes in the growth of society. It has been evaluated that bank has numerous of local employees who performs work of bank at regular basis. These banks are also providing salary to each and every employee that helps them in fulfilling their basic requirements in effective 2
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manner. Along with this, in context of business person it has been analysed that banks also helps business person in arranging financial funds so that their business activities can be executed in effective manner. It can be said that if these businesses grow effectively then it directly contribute in the growth of local community. On the other hand, another author named asCervero, (2018),have stated that bank can also impacts negatively on the growth of society. This is because, some times bank does not accept all the application given by local people and business person. This can become major barrier who stops local community grow faster. In addition to this, this negligence of bank might also create their negative image among customers as a result, they do not rely on bank which makes them suffer from financial issues. In addition to this, it can be said that if local community does not grow faster then there are probable chances that they existing bank will also not grow. This is because, growth of bank and local community is interrelated with each other. If one will not grow them it will ultimately affect growth of other one negatively. On the other hand, if local society will grow, then it will ultimately approach banks for fulfilling their monetary requirements. As a result, both will grow effectively with each others support. Importance of bank in local communities According to views represented byCohen and Jaidi, 2014,bank plays very important role in the economic system of a country. Bank provides valuable services to its customers and helps in developing the overall economy of the country. Although, bank do not create any wealth, but some of its activities helps in various sectors which aid in distributing and exchanging wealth. Major role played by a bank is they accept deposits and provide loans to their customers. This process of bank is popularly known as financial intermediation. Flow of cash increases at market place, if individuals start depositing their savings and funds in banks. Banking is an act or process where they accept or protect consumers saving and then lend the amount to the required or needy customers. In today's world, a bank plays various roles and provide diversified servies to its consumers. These services are debit card, locker facility, credit card, online transfer of funds and many more. On the other hand, local communities includes a group of people who interact with each other, living in a common or similar locality. Interaction of these communities includes sharing of valuable resources, informations, necessary data. If a group of people interact with each other on a regular basis, they can easily influence each other and contribute their share in the overall development of the society. For example, if an individual open its bank account in a bank known asYorkshire in Leeds and gain high interest rate in return. Then the person influence or motivate other people lives in local communities, to open their account in that bank and get higher rate of interest. This will lead to increase the economic condition and overall development of the country. To maintain the sustainability at marketplace, 3
customers trust plays very important role. Local communities includes small or medium businesses, households and many more. In context to small or medium business enterprises, On the other hand according to the above discussion, it can be analysed that bank plays very important role in the overall development and growth of local community along with this economic condition of the country can be increased. Also, it has also been analysed that there are various roles which is performed by a bank to develop local community as well as whole society. Reason behind closure of bank On the basis of thoughts given byFearn-Banks, 2016,every business requires a specific and solid reason for closing their business. It can be said that these reason can be one or more in number.It has been analysed that if any business entity have planned to close their existing branches then they should focuses on improving their relations with local people so that it does not impact negatively on the growth of bank. In relation to banking sector, it can be said that there are numerous of reason which might become main reason due to which bank closes. Some of them are defined as below: Competitors strategy- When customers are moving towards their competitors bank because they are providing best deal to people. So, Yorkshire bank close their customers bank account and through this goodwill of their bank in the market goes down that time they have to close their bank accordingly. Funding Issue- This is a major issue of closing the bank as people are depositing on bank because banks are doing fraudulent activities and through this Yorkshire bank and customers both are facing many problems. So, in that case they have to close their bank. Uneven Changes- It means when frequent fluctuations are arises in the market which directly affects the Yorkshire bank growth. Like need or requirement of customers are fluctuating which is not easy for bank to deal with it so, they are facing losses and through this they have to close their bank. Cost Cutting- For making future investment Yorkshire bank close some of its branches and through this they cut their cost for future perspective. Fees are unforgivably high- When banks are charging high fees then there is chances for customers to leave that bank. There are various fees such as like maintenance fees, minimum balance fees, account closer fees and so on. Yorkshire banks charging high fees and because of this customer are switch or left the bank that is why they suffer from losses. This is also a major reason for Yorkshire to close their bank. 4
SECTION 3: METHODOLOGY Research Philosophy It is a set of belief in which data should be gathered, analysed and used. Along with this, there are two type of research philosophy such aspositivism and interpretivism(Jahoda,Lazarsfeld and Zeisel, 2017). In context of,positivism research, researcher seeks outto identify, measures and evaluate any social phenomenaand then to provide logical and right explanation for it. Whereas interpretivism research, researcher collects the data by interview and observation. Along with this, researcher access to reality and it is integrated to human interest. In this present report positivism research is used as, it provide the rational explanation of their data. Research Design It is a set of procedure which helps in collecting and measuring a research problem. It is basically a blue print or framework which is followed by researcher to complete the study and to ensure that the study should be related with the research problem. Research methodology It is s systematic method, by which by which researcher can be used for maintaining a reliability and validity of the research report. It is a process of collecting data in a systematic manner for the purpose of making business decision(Levi, 2016). In this methodology it include publication research, surveys and so on for making a effective research report. Research approach:it is a set of plan and procedure in which it include some following steps and assumptions. It is used by researcher for collecting a data and information on their research topic. There are two type of approaches which are described as below: Inductive research:In this approach, researcher collect the data and information which should be relevant to their research topic(Paredes, Komarekand Loveridge, 2015). This research is used by researcher while conducting qualitative approach. Deductive research:It means to develop theories or hypotheses for soling a research problem and after that to test these theory or hypothesis on the basis of observation. In addition to this, deductive research is based on mathematical assumptions and results(O'connor, 2017). The researcher used this researchwhen the sources of information and data are true and valid. Qualitative research:it is a primarily exploratory research in which researcher provides an in- depth information regarding their research topic. It is a cost saving method which helps a researcher to completer his research on time. 5
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Quantitative research:in this method research is provides his clear opinion about their research report and they provide all the data in numerical or statistical manner. It is a time consuming and costly method for researcher. Data collection Methods It is a very important element of research methodology. It means the researcher or investigator collect an information or data from their relevant source for finding a solution of their research problem (Rich, 2014). It can be collected by two methodssuch as primary and secondary data collection which are given as below: Primarydatacollection:Inthismethoddataiscollectedbythehelpofinterview, questionnaire and so on. In this research report, structure questionnaire is to be used at the time of collecting the data (Bond, 2018). Secondary data collection:In this data information is collected by the help of books, magazines, journals, websites and so on. In this method information is collected by researcher from the recorded or published data. Data sampling:There are types of data sampling such as random sampling and non random sampling.For completing the present research project researcher use random sampling method.The random method gives a accurate and appropriate information to researcher at the time of preparing research report(Hurley, Gong and Waqar, 2014). Ethical consideration Every research should be conducted in ethical manner and it is compulsory for researcher to followed it effectively. 6
Questionnaire Q 1) Are you aware with term financial institution and services which are provided by them? a) Yes b) No Q 2) Do you think, bank contributes in the growth of local communities? a) Agree b) Disagree Q 3) Which one among below mentioned are main reasons for closure of Yorkshire bank? a) Structural shift b) Trend reversal c) Uneven changes d) Cost cutting Q 4) What are the different areas in which bank invest deposited for gaining benefits? a) Providing loans b) Stock market Q 5) Which one is the effective method that can be adopted by bank sector for growing local communities? a) CSR activities b) Deliver educational services to customers Q 6) According to your perception, Yorkshire bank is only getting funds from public deposits? a) Agree b) Disagree Q 7)Do you think, closure of Yorkshire bank will impacts negatively on businesses which are are operating in Leeds? a) Agree 7
b) Disagree Q 8) What are the different ways through which Banks can raise their deposits? a) Adoption of social media marketing b) Usage of multiple channels to approach potential audience c) Adopting mobile application Q 9) What could be the possible reasons for its closure? a) For high returns by investing in future b) Failure to fulfil its financial obligations Q 10) How these could have been made good without closure? a) By increasing more customers b)By selling some of its undertakings and not the whole bank Q 11) How bank can sustained in the long run? a) Through acquisition b) By cutting rate of interest c) None of the above Q 12) Provide some recommendation to Yorkshire bank through which can reduce its negative impact of closure of branches in Leeds. 8
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SECTION 4: DISCUSSION AND EVALUATION Theme 1: Aware with term financial institution and services which are provided by them Q 1) Are you aware with term financial institution and services which are provided by them? Frequency a) Yes25 b) No5 Interpretation:Banks generally belongs to financial institution which offers funds related services to its customers. Customers of bank can be anyone any one that means businesses, government, local people, school, colleges, government etc. From the above represented graph, it has been analysed that 25 respondents from the total of 30 have stated that they aware about different services which are offered by financial institution. Behind this statement, these respondent have specified reason that they are using bank at regular basis for their financial transactions. On the other hand, remaining 5 people have stated that they do not know much about financial services which are offered by bank. This is because, they are not literate and are not going outside their home. 9 25 5 a) Yes b) No
Theme 2: Bank contributes in the growth of local communities Q 2) Do you think, bank contributes in the growth of local communities?Frequency a) Agree18 b) Disagree12 Interpretation:Bank is a financial institution which lends money to public on the basis of accumulated funds deposited by people. As per the above mentioned graph, 18 out of 30 respondents think that banks contribute towards the growth of local communities because they tend to provide employment opportunities to people and also lend funds to personnel as per their convenience and requirements. Also, 12 out of 30 respondents do not agree that banks contribute towards the growth of local communities because at times, banks make use of such technologies which are not convenient to be used by illiterate or semi-literate people. 10 18 12 a) Agree b) Disagree
Theme 3: main reasons for closure of Yorkshire bank Q 3) Which one among below mentioned are main reasons for closure of Yorkshire bank? Frequency a) Structural shift10 b) Funding issue9 c) Regulatory issues8 d) Cost cutting3 Interpretation:Closure of bank branches requires a big reason which influences founder of bank to close it. Some of the main reason which might influence Yorkshire bank in closing its bank branches in Leeds are structural shift, Trend reversal, cost cutting and uneven changes. On the basis of above specified pie graph, it has been evaluated that 10 people thinks that structural shift is the main reason that influences bank to close its bank. These people believes structural shifts affects the work of banking sector. Whereas, 9 respondents out of 30 have stated that main reason of bank closure is funding issue. This means that if bank branches does not have sufficient funding then it would not be possible for them to survive longer. It ultimately influences branch head to close bank. On the other hand, 8 respondents thinks that regulatory issues can be seen as the major reason that results in closure of bank 11 10 9 8 3 a) Structural shift b) Trend reversal c) Uneven changes d) Cost cutting
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branches. Remaining 3 people have stated that cost cutting is main reason that influences banks to close its branches. This is because, these respondents thinks that when bank faces financial issues they focuses on focuses on cost cutting or reducing expenses in order to survive longer. This influences them to close bank branches. 12
Theme 4: Different areas in which bank invest deposited for gaining benefits Q 4) What are the different areas in which bank invest deposited funds for gaining benefits? Frequency a) Providing loans19 b) Stock market11 Interpretation:The money which is deposited by people is used by banks for a number of purposes, some of which are provision of loans, investment in stock markets etc.As per the above mentioned graph, 19 out of 30 respondents think that banks utilise deposited funds for provision of loans because this is for the betterment and welfare of needy people prevailing within local community. On the other hand, 11 persons think that banks invest in stockmarkets so as to get higher returns in case the price of shares fluctuate increasingly. 13 19 11 a) Providing loans b) Stock market
Theme 5: Effective method that can be adopted by bank sector for growing local communities Q 5) Which one is the effective method that can be adopted by bank sector for growing local communities? Frequency a) CSR activities16 b) Deliver educational services to customers14 Interpretation:Banking sector plays a very important role for overall development of society or any other local communities. They adopt various method for growing local communities such as Corporate social responsibility (CSR) activities and deliver educational service to customers. As per the above mentioned pie chart, it has been analysed that, 16 out of 30 respondents, says that in banking sector CSR is a best method for growing local communities. Reason behind this statement is if a bank contribute some amount of its profit or overall revenue for the development or growth of needy people. On the other hand, remaining 14 respondents says that deliver educational service to customers is an effective method for growing local communities. This is because education means provide knowledge to customer which enhance their knowledge. 14 16 14a) CSR activities b) Deliver educational services to customers
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Theme 6: Yorkshire bank is only getting funds from public deposits Q 6) According to your perception, Yorkshire bank is only getting funds from public deposits? Frequency a) Agree18 b) Disagree12 Interpretation:Public deposit means those deposit which is taken by company members or their directors or from general public at specified interest rate in given time period. As per above specified pie chart, it has been analysed that, 18 out of 30 respondents, thinks that only Yorkshire bank is getting funds from public deposit. The reason behind this statement is they easily get money by the form of public deposit and they used it according to their own way. Whereas remaining 14 respondents says that they are not agreed from this as it is not a only source for bank to get fund as they also get financial resource from the interest too. 15 18 12 a) Agree b) Disagree
Theme 7: Closure of Yorkshire bank will impacts negatively on businesses which are operating in Leeds Q 7)Do you think, closure of Yorkshire bank will impacts negatively on businesses which are operating in Leeds? Frequency a) Agree20 b) Disagree10 Interpretation:As per the above specified pie chart, it has been analysed that, 20 out of 30 respondents says that Yorkshire bankcreate a negative impact on businesses. The reason behind this statement is changes in policies, interest rate and so on has directly affects business growth. For example if a company operating their business activities on the basis of loan only and their business goes on loss because of low interest rates then, they to face negative impact on their businesses or they have to close their business. Remaining 10 out of 30 respondents says that they are not agreed from it. This is because there is nothing permanent except changes so, changes in policies or interest rate totally depend on market situation. So, it is not compulsory that Yorkshire bank create a negative impact on businesses. 16 20 10 a) Agree b) Disagree
Theme 8: Different ways through which Banks can raise their deposits Q 8) What are the different ways through which Banks can raise their deposits?Frequency a) Adoption of social media marketing16 b) Usage of multiple channels to approach potential audience6 c) Adopting mobile application8 Interpretation:In banking sectors there are many ways through which they can raise their deposits easily such as, by adopting social media marketing, usage of multiple channels to approach potential audience easily, adopting mobile application and so on. As per the above specified pie chart, it has been analysed that, 16 out of 30 respondents, says that banking sector adopt social medial marketing for raising fund. The reason behind this statement id now a days, public are active on social media so it is easiest way to raise deposit. Another 6 respondents says that, bank raise their fund by using multiple channels to directly approach potential customers. On the other hand remaining 8 respondents thinks that adopting mobile application is a best way for bank to raise their deposit. This is because banks are providing some mobile application which is easy to use so, through this people are going to attract from this facilities and aslo they preferred those banks too. 17 16 6 8 a) Adoption of social media marketing b) Usage of multiple channels to approach potential audience c) Adopting mobile application
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Theme 9: reasons for its closure Q 9) What could be the possible reasons for its closure?Frequency a) For high returns by investing in future b) Failure to fulfil its financial obligations Interpretation:Their are many reasons for closing bank is for high returns by investing in future and Failure to fulfil its financial obligation. As per the above specified pie chart, it has been analysed that, 20 out of 30 respondents says that the reason behind its closure is high returns by investing in future. The reason behind this statement isYorkshire bank wants to invest on other banks for this they are getting more from it and they have to close their some branches. On the other hand, remaining 10 respondents says that another reason of closing the bank is that they are failure to fulfil its financial obligations. This is because they face many many problems such as high interest rate, changes on polices so this should be a major reason for its closure. 18 20 10 a) For high returns by investing in future b) Failure to fulfil its financial obligations
Theme 10: Branches of Yorkshire bank could have been made good without closure Q 10) How branches of Yorkshire bank could have been made good without closure? Frequency a) By increasing more customers25 b)By selling some of its undertakings and not the whole bank5 Interpretation:From the above mentioned report, it has been analysed that 25 people have said that Yorkshire bank could have focus increasing its number of customer. This would have helped Yorkshire bank in sustaining longer in Leeds. These respondents thinks that customer support will help in maintaining their survival in Leeds. On the other hand, remaining 5 respondents have declared that Yorkshire bank could sold its some undertaking branches which will maintain their funds within organisation. As per overall evaluation, it has been that major alternative for Yorkshire bank instead of closure is enhancement of customers. 19 25 5 a) By increasing more customers b)By selling some of its undertakings and not the whole bank
Theme 11: Bank can sustained in the long run Q 11) How bank can sustained in the long run?Frequency a) Through acquisition15 b) By cutting rate of interest10 c) None of the above5 Interpretation: From the above graph, it has been stated that there are 30 respondents who has respond of this statement and among them only 25 are agree with the statement that yes the bank can sustain business in the long run but rest of 5 does not think that the bank can sustain in the long run. From the 30 respondents, 15 thinks and states that the bank can sustain in the long run by the help of Acquisition, as this process will help the bank in acquiring the business of other firm and stay in the long run, on the other hand, the 10 respondent states that the bank can sustain in the long run by cutting or reducing their rate of interest, as this is the amount which tells the customer and how much they have to pay on a loan. Apart from that, the rest states that the bank will not able to sustain in the long run, it is not possible by them to sustain in the long run. 20 15 10 5 a) Through acquisition b) By cutting rate of interest c) None of the above
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SECTION 5: CONCLUSION AND RECOMMENDATION RECOMMENDATION From the above research, it has been analysed that concept of bank is having a wider range. A bank is a company or business enterprise which provides financial services to its customers. Main function performed by a bank is to accept deposit and lend money to other people. On the basis of above analysed basis, it has been analysed that winding up of a bank, impacts local communities and other business organisations. For reducing or eliminating the negative impact of closing up of bank, various factors or steps are recommended by researcher. If a bank follows or adopt these recommendations in their banking functions, they can reduce the negative impact of it. One of the main recommendation given by the scholar is to maintain the goodwill and brand image of the bank at market place. As if in near future, bank establish some new venture or its business, they can maintain their position and gain the customers trust on the basis of their brand image. Local communities can face negative impact as if the bank close its operations in Leeds. For this researcher made a recommendation, which says that all the activities should be performed under the presence of media. If bank is winding up or closing its business activities they should inform their investors or customers, through media or with the help of newspaper they should publish it. As a result, no rumours or fake news should viral in context to closer of Yorkshire bank. Reflection While conducting this research for Yorkshire bank, I have gone through numerous things. As a result, some of those gave me technical as well as educational knowledge and some factors discouraged me a lot. For effectively conducting this research, I have gone through various factors which will help me in analysing the reason behind closer of this bank. Along with this, I had also analysed positive and negative impact of closer of bank along with its impact on local communities. While conducting this research, I also gone through various issues and problems face by me. Theses issues includes language barrier as the language used by me while collecting informations from individuals was not clear and understandable by them. This is the reason they do not take interest to answer my questions regarding closer of bank and its impact on local communities. As a result, I have wasted a lot of time in collecting information and influence them to answer my questions. and by this my lot of time was wasted. While conducting this research, both data collection method is used by me in an effective manner in order to collect required information to achieve the aim and objective of this research. Last but not least from the overall point of view of research, I have learnt a lot of things which will be very helpful in order to conducting better research in the near future. It has been analysed that, all aim and objectives of this research is successfully accomplished by the researcher. 21
CONCLUSION From the above research, it has been concluded that banking industry has a wider scope and helps the country to develop the economy. Bank is an entity which provides financial services to its customers. These services includes providing loan, debit card, credit card, locker facilities and many more. Main function or role of a bank is to accept deposit and lend money to other people.On the other hand, this research includes the concept of bank for the growth of local communities. Also, importance of bank on local communities and the reason behind closing of banks. Along with this, it is also mentioned in this research,howtheresearcherattainallitsaimandobjectives.Whileconductingthisresearch, questionnaire has also been conducted. With the help of questionnaire researcher collect all the required information and data, and analyse the exact reason behind closing up of banks. 22
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