International Business of Ansoff Matrix : Report
24 Pages8309 Words388 Views
Added on 2020-01-23
International Business of Ansoff Matrix : Report
Added on 2020-01-23
ShareRelated Documents
Case Study (PORCINI PRONTO)
Table of ContentsCHAPTER 4: ANALYSIS AND FINDINGS.................................................................................14.1 Introduction............................................................................................................................1International business..................................................................................................................1Marketing model..........................................................................................................................3HRM model.................................................................................................................................5Strategic management model.......................................................................................................5CHAPTER 5: PROPOSED SOLUTION TO PROBLEM..............................................................85.1 Integrated assessment of analysis..........................................................................................85.2 Recommendations..................................................................................................................95.3 Proposed plan of action.......................................................................................................105.4 Limitations of the study.......................................................................................................12CHAPTER 6: APPLICATION OF LEARNING..........................................................................13Background of the company......................................................................................................13SWOT........................................................................................................................................14PESTLE analysis.......................................................................................................................15Curry’s pyramid.........................................................................................................................17Belbin team role.........................................................................................................................19REFERENCES..............................................................................................................................21
CHAPTER 4: ANALYSIS AND FINDINGS4.1 Introduction The present study being conducted is based on restaurant named porcini Inc wherecompany offers different type of Italian food to the target market. Further, at presentmanagement is dealing with the issue of low growth rate along with market saturation. At presentbusiness is planning to expand its shares in the market for which different models have beenapplied in order to know how overall operations can be carried out in effective manner (Baker,2007). The main issue being faced by firm while operating at international level is limited accessto capital. Moreover, another issue bin faced by business is brand recognition as compared withother restaurants in the market and due to this reason its brand presence in the entire market islow. In order to deal with the major challenges organization has undertaken new concept namedPorcini pronto. International business Ansoff matrix This matrix takes into consideration large number of growth strategies which businesscan easily undertake for its overall growth and development. Ranges of strategies are marketpenetration, product development, market development and diversification. For expansion atinternational level it is required for porcini ltd to select appropriate strategy through which it ispossible to operate efficiently at global level. Market penetration: In order to operate efficiently at global level the new restaurantnamed Porcini pronto has adopted the strategy of market penetration (Hansen, 2011).Further, all the range of services will be offered to customers at low price and this willsupport in attracting large number of competitors. Apart from this, competition level isquite high due to which offering services at low cost will be beneficial for business inevery possible manner. Market development: At present company is planning to expand its operations in the newmarket as domestic market for full service chain restaurant is reaching at saturation stageat both in city and shopping mall locations. Therefore, due to this reason firm has plannedto enter into new market at global level where new concept of pronto has beenintroduced. So, the concept of market development can be fruitful for business and canassist to accomplish long term goals along with objectives. 1
Product development: Procini Ltd has not undertaken the strategy of productdevelopment. In the new market at international level almost same type of products willbe offered to customers as in Boston. Further, prices along with other type of attributes inproduct range will be modified and this will support business to operate in the market forlonger period of time (Jarzabkowski, 2008). Diversification: This strategy is associated with diversifying overall operations of thefirm. Procini Ltd has not employed this strategy where company will operate in the samesector in the new market also at international level also. Greiner growth modelThis model supports in knowing the series of stages which business enterprise go throughat the time when they grow and develop. Phase 1 (Growth through creativity): It is the first stage where organization applies effort indeveloping products. Further, it is the starting stage where employees are not present andinformation communication works well. Moreover, as production expands need for formalcommunication arises. This phase ends with leadership crisis (Huan and et.al., 2008). Procini Ltddoes not lies in this stage as compared is already well established and is creative enough incarrying out overall operations in the market. Phase 2 (Growth through direction): it is the second stage where products along with servicesof business become numerous and it is not possible for business to manage all. So, businessfocuses on marketing and production activities. Procini Ltd has designed effective marketingstrategies and overall production is carried out need and expectations of target market. Thisphase ends with autonomy crisis where new structure on the basis of delegation is beingdeveloped.Phase 3 (Growth through delegation): As company begins to expand top management tries todeal with the major issues. In company like Procini Ltd responsibilities along with duties areshared with each other so that each and every individual can perform better (Leonidou and et.al.,2010). This phase ends with control crisis where main stress is on controlling each and everybusiness activity.Phase 4 (growth through coordination and monitoring): in this phase all the key activities arecoordinated and monitored so that Procini Ltd can perform better. Further, it ends with red tapecrisis where there is need to introduce new structure along with culture. 2
Phase 5 (growth through collaboration): In this phase formal control of phases 2 and 4 arereplaced by professional good sense as employees tries to regroup flexibly in teams with themotive to deliver project in matrix structure. This phase ends with internal growth and isregarded as most important for Procini Ltd. Phase 6 (growth through extra organizational solutions): This phase highlights that growthcan continuously take place with the help of merger, other solution, networking etc (Li and et.al.,2013). Procini Ltd is expanding its operations in the international market due to whichdevelopment with the help of different methods is taking place such as franchising etc. Marketing modelPorter five forcesBargaining power of buyer (high): Procini Ltd carries out its operations in the market wherecompetition level is quite high due to which buyers possess the power to dominate the marketand in turn large numbers of options are present with them due to which customers can purchaseproducts of any restaurant. Bargaining power of supplier (Low): it is low in case of Procini Ltd as large numbers ofsuppliers are present in the market due to which it is possible for company to purchase rawmaterials required in any producing food items from any supplier in the market (Reid, 2008). Threat of substitute (high): For Procini Ltd it is high as substitute of food items are easilypresent and many other restaurants are present in the market who are offering Italian food item.Therefore, Procini Ltd strongly focuses on quality of its food item and it is kept high so that largenumber of customers can be easily attracted and this in turn acts as development tool for thebusiness. Competitive rivalry (high): Market where Procini Ltd operates is full of competition and manyother restaurants are present in the markets who are offering same type of food. Therefore, it isnecessarily required for business to focus on its key strategies for its overall growth anddevelopment (Ariss and et. al., 2012). Threat of new entrants (high): Restaurant market has no legal restrictions and due to thisreason any company can carry out operations in this sector. For Procini Ltd threat of new entrantis high where new business can easily establish restaurant. Marketing mix3
Product: The range of products offered by Procini Ltd are antipasti, soup, salad, pizza, hs entrée,pasta entrée, seafood, meat and chicken, side dishes, desserts, wines and coffees. All theseproducts offered by procini Ltd are of high quality and through this it has become possible forfirm to sustain in the market for longer period of time.Price: Generally the price set by Procini Ltd for range of its product is high and this directlyrepresents the high level quality of the commodity (Hjort and et. al. 2013). Further, for the newventure named pronto company will set low prices comparatively so as to deal with the issue ofcompetition in the market. Place: The place of distribution for business is its own physical restaurant with the help of whichentire range of products are offered to the target market. This allows restaurant to operateefficiently and has positive impact on overall performance of the business. Promotion: For enhancing sales of the product range company has undertaken promotional toolwhere its services are promoted with the help of social media, advertisements and other type oftools. Further, it supports in sharing information regarding product of the company. Mckinsey 7s modelThis model highlights the seven interdependent factors which are divided into hard andsoft elements. Hard elements are strategy, system and structure of firm whereas soft one involvesshared values, skills, style and staff members. The strategy designed by Procini Ltd to operateefficiently in the market is effective through which it is possible for firm to operate efficiently inthe market and it assist in accomplishment of desired goals and objectives. The structure of firmis flexible where major changes in the operations is possible any time and this in turn allows staffmembers to take initiative for the welfare and growth of business (Fojt, 2000). Further, thesystem of organization is well managed through which Italian food is offered to target marketkeeping in view their taste along with requirement. Shared value of company takes intoconsideration culture of the firm which is appropriate as it is full of motivation. Leadership styleadopted by company is democratic one where contribution of each and every individual isimportant. Employees play most crucial role within the workplace and they are delivered trainingso that they can offer high quality food to the target market. Further, last element is skill whereevery employee uses own skill and knowledge so as to contribute in growth and development offirm. 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Marketing Evaluation for BYD Energylg...
|17
|5066
|230
FIVE GUYS (Fast Food)lg...
|13
|436
|337
Organizational Strategy of H&Mlg...
|13
|971
|92
Ansoff Matrix for KFClg...
|6
|1289
|36
Key strategic objectives for the marketing planlg...
|5
|1045
|23
Easy Jet Online Innovation Using Ansoff Matrixlg...
|18
|3090
|52