Case Study on Factors for Sales Decline : Fiat Chrysler Auto Mobile

Added on - 06 Jun 2020

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CASE STUDYPROPOSAL
Table of ContentsTITLE.............................................................................................................................................1INTRODUCTION..........................................................................................................................1Research objectives................................................................................................................1Research Question..................................................................................................................1OVER VIEW OF ORGANISATION..............................................................................................2PROBLEM STATEMENT.............................................................................................................3CASE BRIEF..................................................................................................................................3LITERATURE REVIEW...............................................................................................................4PROPSED PLAN FOR ANALYSIS..............................................................................................7SOURCES OF DATA...................................................................................................................9PROJECT PLAN AND TIME SCALE........................................................................................10UNFORESEEN PROBLEMS......................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................12
TITLETo study various factors due to which sales level is get decline of Fiat Chrysler Auto-mobiles.INTRODUCTIONEvery business organisation is focused on providing high quality services to theircustomers in order top attaining growth and success. In today's market scenario there is largenumber of competitors available at market place. It is required for each company to adopt mostsuitable strategy through which profit and growth for company get increases. So many factorsare there which has direct impact on decreasing the sales of company (Clark, 2011). FiatChrysler is the most famous Auto-mobile industry who deals in luxury cars ans SUV s. Themajor purpose of business organisation is to increasing sales of company in order to attainingcompetitive advantage at market place. Company adopt various marketing strategies just forincreasing their sales and it has direct impact of companies marketing position. This also helps indeveloping the brand image of company, so that large number of customers and clients are easilyattract towards the offered goods and services. Company needs to focus on their sales because itis required for maintaining the position of firm at market place. Firm faces so many issuesthrough which there sales get decline and their performance got affected.Research Aim:To evaluate the various factors which are responsible for decline the sales oforganisation. A case study on Fiat Chrysler Auto-mobile.Research objectivesTo identify the various factors that affect the sales of company.To access the major issues that are faced by Fiat Chrysler auto-mobile in their strategicmanagement.To analyse the actual market position of Fiat Chrysler Auto-mobile.To recommended most appropriate strategies that helps in future growth of company.Research QuestionWhat are the major factors that affect the sales of firm?Which kind of issues are faced by the Fiat Chrysler Auto-mobile in their strategicmanagement?1
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