Big W: Overview, B2B vs B2C, IT Infrastructure, Long Tail Strategy, Outsourcing, Online vs Traditional Business, Role of IT

CASE STUDY
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1 Overview...................................................................................................................................3
2 Difference between B2B with B2C, B2G and C2C.................................................................3
3 Risk involved while creating IT infrastructure.........................................................................4
4 Long tail strategy......................................................................................................................4
5 Pros and Cons of outsourcing various work of firm and issue of offshore..............................5
6 Advantages and disadvantages of online business as compared to traditional physical stores 6
7 IT play an important role in various industries.........................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7
2

INTRODUCTION
Information technology helps in collection of appropriate data and information so that
firm can formulate effective strategies to get competitive advantages. This report is about Big W
that operates its business through e- commerce that helps in effective functioning and increasing
profitability of organisation.
1 Overview
Big W is the one of the retail chain in the market of Australia and Asia. This firm offer
many products to the customer prevailing in the market of ecommerce of the Australian and Asia
websites. It offers a wider range of clothes, furniture items, snacks, books, electrical household
appliances etc. to customers (Tell Conchan, 2017). This company operates its function across the
boundaries of Australia and Asia. Headquarters of this company is being situated in the Bells
Vista, South Wales, and Australia.
2 Difference between B2B with B2C, B2G and C2C
As per Dorji, (2018) there are various differences between business to business with
business to consumers, business to government and customer to customers. Such as Business to
commerce directly deals with the people prevailing in the market whereas business to business
deals with the distributors who are helping hands in supply chain of the products. Business to
commerce needs to be marketed by the retailers, restaurant owner, showroom etc. to create the
business volume whereas business to business doesn’t have the control over the pricing or
quality of the products as all its activities are being done by the distributor or wholesaler of
products. Walsh, (2020) stated that Consumer to consumer is being defined as the trade between
the individuals in the market area through different modes. Consumer sale its used product to
another consumer through a systematic panel which are providing a platform to conducts this
type of business mode. EBay, olx, Amazon etc. are some of the sites to conduct the business
deals between consumer to consumer. These sites charges from the individual to list the product
without providing the guarantee to sale the products to the individual , whereas business to
business doesn’t involve such charges to list its products as its refer to supply chain of product
which are being prevailing in the market. As per view of Sha, (2019) business to government
deals in completing of delivering of products to the government within a period of time to
achieve the business goals. It is the safest mode of business transactions as government always
pays to the business when a satisfying service of products received by the government by the
3