Case Study Report: An Online Platform to Increase Business

Research Activities
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Contents
Task 1..............................................................................................................................................4
Personal Research Journal...........................................................................................................4
Task 2:...........................................................................................................................................10
Case Study Report.......................................................................................................................10
Executive summary:....................................................................................................................11
Introduction:................................................................................................................................12
Section 1........................................................................................................................................13
1. What type of hardware and software, including networking infrastructure and/or
a combination of cloud services, should the business acquire and/or procure to expand
their capabilities to meet their new e-business initiative?................................................13
Computer hardware proposal.............................................................................................13
Computer software proposal...............................................................................................15
1.3 Include a diagram of the proposed hardware, software and network infrastructure;
or the proposed cloud solution architecture; to help Dr. Wagner visualize what you are
recommending..........................................................................................................................16
The architecture of cloud solution..........................................................................................16
Section 2........................................................................................................................................18
2. What would be the benefits to the business of using business intelligence?................18
Business intelligence.................................................................................................................18
Business intelligence tools........................................................................................................22
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Section 3........................................................................................................................................23
3. What would be the benefits to Dr. Rikki Wagner of implementing a customer
relationship management system?..........................................................................................23
3.1 How could the business support its customer-facing day-to-day operations through
the use of an operational customer relationship management system for marketing?
Justify your answer..............................................................................................................23
3.2 How could the business support its customer-facing day-to-day operations through
the use of an operational customer relationship management system for sales? Justify
your answer...........................................................................................................................24
3.3 How could the business support its customer-facing day-to-day operations through
the use of an operational customer relationship management system for customer
service?..................................................................................................................................25
3.4 In what different ways could Dr. Rikki Wagner use metrics from the business's
customer relationship management systems to track and monitor performance for
sales, service, and marketing. Justify your answer...........................................................25
Section 4........................................................................................................................................27
4. What issues should the business be aware of when embarking on a social media
presence?...................................................................................................................................27
4.1 Outline of Dr. Rikki Wagner why the business should also be considering using
Social Media as an avenue for communicating with their customers and promoting
their brand............................................................................................................................27
4.2 Review and critique, including providing screen captures the social media
presences of three (3) other businesses that sell similar products to Dr. Rikki
Wagner’s...............................................................................................................................28
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4.3 How should the business manage their social media presence? Develop a draft
Social Media Policy for the business that they can implement if they were to embark on
a social media strategy.........................................................................................................30
Conclusion....................................................................................................................................31
References.....................................................................................................................................32
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Task 1
Personal Research Journal
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