Table of Contents Introduction................................................................................................................................................................................3 1. Current strategy................................................................................................................................................................3 2. Business model................................................................................................................................................................3 3. Industry analysis..............................................................................................................................................................4 4. Strategic issue...................................................................................................................................................................5 5. Evaluation..........................................................................................................................................................................5 6. Recommendations...........................................................................................................................................................6 7. Conclusion.........................................................................................................................................................................7 References...................................................................................................................................................................................7 Appendices..................................................................................................................................................................................9 Student ID 2
Introduction This business case study report is centered around the aspects of the strategic issue, industry analysis and the evaluation of the strategies of UFO Moviez and has therefore highlighted the elements of the business model followed by a list of recommendations to the company to sustain in the tough market competition. 1. Current strategy The company was founded in 2004 with about Rupees 1 billion investment with a uniquely designed business model. The company deals with the digital cinema and the provision of latest technology concerning it. The company provides the solution of enabling the file compression without having to compromise the sound and video quality. The company enabled programmers to make such an algorithm that can remove unnecessary data without having quality loss. However, initially, the UFO Moviez was involved in ensuring that the technology can be adopted by the distributors. For that, the technology and services such as digitalizing, distribution, and encoding were provided free of cost. The exhibitors were asked to pay merely 20 to 30% of the total cost. But subsequently, the company had about 1,000 theatres by 2008 under them. The current revenue of the company is INR1,790 million (Kapse, 2015). 2. Business model For UFO Moviez, the provision of high-quality movies and music are essential factors for the satisfaction of the public. The people-centered business has enabled the organization to focus on the satisfaction of the public rather than making movies and videos. The film business is engaged in the utilization of technology as much as possible. The management of the industry is focused on the advancement of the workforce and technology for ensuring the development of the satisfaction of the consumers (Samuel, 2012). The customers would experience several problems concerning the movies and entertainment since several industries present is not always affordable. The consumers would not be able to obtain the company that aims to focus toward the general public. Furthermore, the company Student ID 3
helps the audience to get entertainment at the most affordable rate with high-quality movies and sound (Nair 2011). The company creates unique position around the world today by ensuring that their services have appropriate value with respect to customers. Strong technology has been utilized by professionals to manage better outcomes. In fact, the management system is centralized that enables the company to provide effective measures and customer satisfaction. The employees are further managed by the utilization of Management Information System that supports the organizational management activities for the attainment of ultimate growth. The company also utilizes MIS processes for various aspects such as data analysis, retrieval, and storage. The valuable customer information is also stored without which the company would have suffered from the loss of valuable information (Purohit 2018). 3. Industry analysis The earnings of the company had been about INR1,790 million, about $92 million, in 2017, which rose about 10% since the previous year. One of the top competitors in this field that provides technological solutions to the film industry is Prime Focus in India. The total revenue of the company is limited to $2.4 million. As compared to the UFO Moviez, the Prime Focus was founded much before, in around 1997. However, the customers are not being given the facilities of higher technology at affordable rates as better as it has been in UFO Moviez. Other than that the top competitors include Eros International Media, Balaji Telefilms, Cinemax India Ltd, and Galaxy Entertainment Corporation Ltd (Benghozi, Salvador and Simon, 2017). Even though the competitors have been able to ensure that the consumers get the ultimate satisfaction, UFO Moviez still remains on the top due to the ultimate faith value of the customers (Kumar, 2012). The current price of the UFO Moviez remains at 306.90 Rupees in the economic time's website (see Appendix 1). The organization has been able to present about 1500 movies to the general public in about 22 different languages. Moreover, the revenue generated by the organization has also been higher which tells that the competitors would have to ensure more difficulties to reach the company concerning the technology and income (Mazumder, 2014). Student ID 4
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