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Evaluation of the strategies of UFO Moviez PDF

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Case Study Report
UFO MOVIEZ
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Table of Contents
Introduction................................................................................................................................................................................3
1. Current strategy................................................................................................................................................................3
2. Business model................................................................................................................................................................3
3. Industry analysis..............................................................................................................................................................4
4. Strategic issue...................................................................................................................................................................5
5. Evaluation..........................................................................................................................................................................5
6. Recommendations...........................................................................................................................................................6
7. Conclusion.........................................................................................................................................................................7
References...................................................................................................................................................................................7
Appendices..................................................................................................................................................................................9
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Introduction
This business case study report is centered around the aspects of the strategic issue, industry
analysis and the evaluation of the strategies of UFO Moviez and has therefore highlighted the
elements of the business model followed by a list of recommendations to the company to sustain
in the tough market competition.
1. Current strategy
The company was founded in 2004 with about Rupees 1 billion investment with a uniquely
designed business model. The company deals with the digital cinema and the provision of latest
technology concerning it. The company provides the solution of enabling the file compression
without having to compromise the sound and video quality. The company enabled programmers
to make such an algorithm that can remove unnecessary data without having quality loss.
However, initially, the UFO Moviez was involved in ensuring that the technology can be adopted
by the distributors. For that, the technology and services such as digitalizing, distribution, and
encoding were provided free of cost. The exhibitors were asked to pay merely 20 to 30% of the
total cost. But subsequently, the company had about 1,000 theatres by 2008 under them. The
current revenue of the company is INR1,790 million (Kapse, 2015).
2. Business model
For UFO Moviez, the provision of high-quality movies and music are essential factors for the
satisfaction of the public. The people-centered business has enabled the organization to focus on
the satisfaction of the public rather than making movies and videos. The film business is engaged
in the utilization of technology as much as possible. The management of the industry is focused
on the advancement of the workforce and technology for ensuring the development of the
satisfaction of the consumers (Samuel, 2012).
The customers would experience several problems concerning the movies and entertainment
since several industries present is not always affordable. The consumers would not be able to
obtain the company that aims to focus toward the general public. Furthermore, the company
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helps the audience to get entertainment at the most affordable rate with high-quality movies and
sound (Nair 2011).
The company creates unique position around the world today by ensuring that their services have
appropriate value with respect to customers. Strong technology has been utilized by
professionals to manage better outcomes. In fact, the management system is centralized that
enables the company to provide effective measures and customer satisfaction.
The employees are further managed by the utilization of Management Information System that
supports the organizational management activities for the attainment of ultimate growth. The
company also utilizes MIS processes for various aspects such as data analysis, retrieval, and
storage. The valuable customer information is also stored without which the company would
have suffered from the loss of valuable information (Purohit 2018).
3. Industry analysis
The earnings of the company had been about INR1,790 million, about $92 million, in 2017,
which rose about 10% since the previous year. One of the top competitors in this field that
provides technological solutions to the film industry is Prime Focus in India. The total revenue of
the company is limited to $2.4 million. As compared to the UFO Moviez, the Prime Focus was
founded much before, in around 1997. However, the customers are not being given the facilities
of higher technology at affordable rates as better as it has been in UFO Moviez. Other than that
the top competitors include Eros International Media, Balaji Telefilms, Cinemax India Ltd, and
Galaxy Entertainment Corporation Ltd (Benghozi, Salvador and Simon, 2017).
Even though the competitors have been able to ensure that the consumers get the ultimate
satisfaction, UFO Moviez still remains on the top due to the ultimate faith value of the customers
(Kumar, 2012). The current price of the UFO Moviez remains at 306.90 Rupees in the economic
time's website (see Appendix 1).
The organization has been able to present about 1500 movies to the general public in about 22
different languages. Moreover, the revenue generated by the organization has also been higher
which tells that the competitors would have to ensure more difficulties to reach the company
concerning the technology and income (Mazumder, 2014).
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