DBMS Case Study

This case study explores the significance of DBMS in business operations and its impact on managing production and distribution of goods and services. It covers key findings, characteristics of DBMS, DSS system, Microsoft Access advantages, enterprise resource planning, customer relationship management, social media, and references.

Case Study

Contents to be added in ppt.
Following contents are added in ppt to be understood as of case study:
 Scope
 Key finding
 Characteristics of DBMS
 DSS system
 Microsoft Access Advantages
 Enterprise resource planning
 Customer relationship management
 Social Media
 Reference

Scope
The report sets scope to understand significance of DBMS in business operations and how it is
important for managing production and distribution of goods and services. In this process,
its scope are as follows:
 Identify significance of DBMS in business operations of Clara Osborne technologies.
 Using this system will be efficient for implementing.
 er business operations and improving them as well.
 Increasing productivity and profitability of the organization also impacts on future
implementations.

Contd.
 Enhancing marketability and competitive advantage for Clara Osborne technologies and
sustaining its position for longer time period.
 Helpful in optimum utilization of resources and fund affect business activities and making
them more easy.

Key findings of the project
Through analysing 1st project, it is recognised that DBMS is effetive for managing business operations
and improving quality services of Clara Osborne technologies. Its key findings and impact on business
performance by using DBMS system can be understood:
 Management of entire business operations
It is determined that DBMS is helpful for managing entire business operations in respect of fund,
resources, production and distribution of goods etc.
 Helpful in increasing productivity and profitability of Clara Osborne technologies:
 With the help of DBMS, all data and business transactions are recorded efficiently by which actual
position of entity can be identified.

Contd.
 Increasing marketability and competitiveness:
 Through analyzing business performance of Clara Osborne technologies,
ideas are generated to sustain market position and increasing its
competitiveness at maximum level. Therefore, DBMS plays vital role for
this improvement and efficiency of the entity effectively.

Characteristics of DBMS
Clara Osborne technologies increased its performance and all activities
get managed using DBMS. Its advantages can be understood as:
Enhancing effectiveness and efficiency of business entity.
Proper management of entire business operations and making decisions
for further years.
Helpful in increasing decision-maker's satisfaction level affect business
activities of Clara Osborne technologies.
It is useful to reduce issues occurred during business operations of the
entity.

DBMS tools
DBMS tools includes as DBMS engine, Data definition subsystem, Data manipulation subsystem, Data
administration subsystem in which all business transactions are recorded systematically. On behalf
of which decisions are made for the entity.

DSS System
DBMS system also includes sharing of data systematically through DSS, MIS and TPS.
Where, information are transferred effectively affect decision making regarding business
operations and their management in context to business operations and proper planning.

Contd.
DSS system:
It is decision making system which is used by top level managers of Clara Osborne
technologies including CEO, COO and managing director. However, by analyzing
business performance and making decisions for further years. Therefore, DSS system is
beneficial for business operations and increasing its efficiency at maximum level.

Microsoft Access Advantages
All business transactions are presented systematically related with business operations and
further implementation. On which, decisions are made for reducing issues and improving
quality services at maximum level.

Contd.
Its characteristics are follows:
 Easy to install and use
 Easy to integrate
 Widely popular
 Effective storage capacity.

Enterprise resource planning
Clara Osborne technologies has increased its business performance using
DBMS system impacts on resource planning including finance, material
used for business activities etc. For Dr Moulton Marston, its essentials in
context to management of business operations

ERP system elements
ERP system includes consideration on different aspects as Human resources, sales and
marketing, quality of products and services, supply chain etc. Therefore, planning for
all tools is created affect business operations of the organisation.

Usefulness of ERP System
 Useful for optimum allocation of resources and fund.
 Helpful in management of business operations and resource planning software.
 Issues occurred during business operations can be managed efficiently impact on
further implementations effectively.
 Entire business activities can be managed effectively for improving quality services
and efficiency of Clara Osborne.

Customer relationship management
Clara Osborne technologies also considers Customer relationship management approach as to
satisfy customers at maximum level and increasing profit earning capacity at higher level.
However, organisation focuses on this approach affect marketability and competitiveness to
sustain its position in market.

Usefulness of CRM
Managing relationship with customers impact on business operations also useful for
support, generating ideas regarding sales and strategies, analysing market demand and
so on. Therefore, appropriate decisions are made to fulfil requirements of customers at
maximum level impacts on its profitability.

Impact of CRM on business
performance
Impact of CRM approach for increasing organisation's performance can be identified as:
 Analysis of market demand and customers demand regarding services of the entity.
 Variety of ideas are generated to satisfy customers and increasing profit earning of
Clara Osborne technologies on large scale.
 Knowledge of recent trend and technologies get enhanced affect business operations
and improvements in its quality services.

Social media
For business operations of Clara Osborne technologies, social media plays
efficient role in context to launching and advertising services of the
organisation. Including this, it is beneficial for building up society's trust
with quality services of the organisation.

Social media tools
Promotion of services provided by the entity is done through social blogs, pictures, video,
social bookmarking, weblogs etc. It is helpful for advertising services and building up
society's trust at maximum level with its services.

Contd.
In this regard, impact of using social media on business performance of the entity can be
understood as:
 It is useful for promoting its brand and sustaining position in competitive market.
 Actual market position and society's attitude towards services of the enterprise can be
identified efficiently.
 It is useful to increase customer loyalty towards services of Clara Osborne
technologies and maintaining good relationships with customers efficiently.

Conclusion
With the help of this ppt, usefulness of DBMS has been understood in context to following tools as:
 It is evaluated that DBMS is efficient for management of entire business operations and increasing its
efficiency.
 DSS system for exchanging information and decision making is useful for business performance of
Clara Osborne technologies.

Contd.
 Customer relationship management is on the great tool for maintaining relations with customers
affect marketability and demand for its services.
 Enterprise resource planning plays vital role in forecasting and decision making regarding
business operations.
 Social media also plays effective role in marketing of services and encouraging customers for
taking advantages of Clara Osborne technologies' facilities.

Recommendations
For this report, following recommendations are required to be considered as:
 Critically evaluate impact of DBMS in business operations for identifying its
position.
 All ethical considerations should be considered for comparing organization's position
with this competitive entity.
 It is required to record actual financial on further business activities are dependent.

Reference
Butt, C.R.M. and et.al., 2015. Regolith exploration geochemistry in tropical and
subtropical terrains. Elsevier.
Hutto, C.J. and Gilbert, E., 2014. Vader: A parsimonious rule-based model for
sentiment analysis of social media text. In Eighth international AAAI
conference on weblogs and social media. 89(6). pp.90-99.
Perrin, A., 2015. Social media usage. Pew Research Center.