DeGrandis Running Shoes Case Study 2022

Running head: CASE STUDY
Case study
Name of the student
Name of the university
Authors note

1
CASE STUDY
Table of Contents
Project A.........................................................................................................................2
Project B.........................................................................................................................2
Project C.........................................................................................................................3
References......................................................................................................................4

2
CASE STUDY
Project A
The case of DeGrandis Running Shoes violates some of the ethical issues that are
severe in nature. The company has launched their private labelled shoes successfully and it is
earning huge revenue to the company. The product has been designed, developed and
marketed within the assigned time despite of some increased cost (Davies, 2016).
In spite of all these positive facts, there is an issue of unethical dealing by the
company (Mitonga-Monga, Flotman & Cilliers, 2016). The project team have not consulted
with the board of directors while deciding the manufacturer and suppliers (Lashley, 2016).
They assigned the job to a company in China who use child labours in their factories.
The company managers must reconsider their decision of supplier selection and try to
allot the second slot of manufacturing to the suppliers who have not violated any important
ethical principles (Schnebel & Bienert, 2016).
Project B
DeGrandis established its partnership with Australian Olympic Committee to supply
required equipment for the Australian Olympic team. The AOC partnership was an important
deal for the company, but it suffered immensely for the unethical behaviour of one of the
member of executive team (Dawson, 2018).
The code of conduct of this company strictly prohibits any immoral payments like
bribes in their general business (Mitonga-Monga & Flotman, 2017, Mella, & Gazzola, 2015).
As the member violated this ethics the company has to face degradation in their reputation as
this scandal was revealed to the media (Lindebaum, Geddes & Gabriel, 2017).
In such situation the company need to confess their wrong doing and take required
action against the accused executive (Tunley et al., 2018).