Social Media Case Study 2022

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Table of Contents
Introduction........................................................................................................................2
Research title.................................................................................................................3
Research methodology......................................................................................................3
Research philosophy......................................................................................................4
Research approach........................................................................................................4
Research design............................................................................................................5
Research Strategy.........................................................................................................6
Data collection................................................................................................................7
Data analysis..................................................................................................................7
Potential outcome..........................................................................................................9
Interpretation..................................................................................................................9
Conclusion.......................................................................................................................10
Bibliography.....................................................................................................................11

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Introduction
Advertising is different from public relations because it is non-personal form of
communication that is not directed to a particular individual. It helps the company in
promoting its products and services to the target audience. Advertising is significant
because it attracts many consumers towards the particular product or services; it is
communicated through several mass media options such as television, magazines,
radio and newspaper (Gurun et al., 2016). Therefore it is important for the organization to
make the effective presentation of the message which can be understood by the
consumers. Nowadays, organization use social media to communicate with the target
consumer, it is considered effective to reach large number of people (Grewal et al., 2016).
Social media is considered computer-mediated technologies which leads in creating,
transferring the message, information, ideas and other related data about the product
and services offered by the organization via virtual communities and networks
(Daugherty et al., 2018). However, most of the well-known websites which is used by the
companies are Twitter, YouTube, Facebook and Instagram because of millions of user
are registered on this website, which helps the organization in providing complete
information about the product and new features as well as expanding the market share
globally (Allcott & Gentzkow, 2017). Social media helps in connecting the companies with
their consumers and can encourage them to buy the product and services. However, it
finds estimate that in the year 2019, there are 4.39 Billion users using internet
worldwide, it also estimate that social media has significant effect on the buying
behavior of consumers (Digital, 2019).
This study is conducted to find the effects of social media on the buying behavior of
consumer, because earlier most of the study is conducted to find the effectiveness of
mouth word as well as awareness and consciousness among the user after screening
the advertisement. However, none of the researcher finds the effectiveness of social
media on consumer behavior. This topic is selected because needs and desire of the
consumer’s changes overtime and organization makes various initiatives in promoting
the product and services by using various tools of social media and advertisement.

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Research title
The topic of the study is to examine the effect of social media advertisement in
consumer buying behavior. However, in this study for investigating social media effects
the cognitive dissonance and words of mouth is taken into consideration.
Research methodology
Research methodology contains particular techniques, methods which are used in
conducting the study. In this all the activities such as planning, organizing, selecting,
analyzing and interpretation of data is done and also include all the tools and
techniques which are used in collecting the relevant and specific information about the
subject matter (Fletcher, 2017). This methodology part helps in critically assessing the
overall reliability and consistency of the study; it also leads in theoretical investigation of
the principles, methods, techniques which are associated with the partition of data,
information and knowledge. However, it is the plan and preparation which is done by the
researcher while conducting the study (Ramirez et al., 2015).
The plan is made by conducting the study through different aspects, in this study the
division of the research methodology is done with different approaches which are
research design, data collection, research strategy, research philosophy. In these
different philosophies, strategy, data collection method is used to know the effects of
social media in the consumer buying behavior. The different research strategy is made
because needs of consumers changes in short span of time and they gets more
influenced towards the social media advertisement. The study is conducting by using
the secondary approach and after collecting the data analyzing is done to know the
consumer behavior. In this research methodology interpretation is drawn through
collecting and analyzing the data, which is appropriate, suitable and related to the
subject matter. The social media effectiveness in the buying behavior of consumer is
selected because nowadays majority of the consumers are affected through the
messages of organization about the products and services in advertisements (Attia &
Edge, 2017). In this study to understand the subject matter in-depth several articles are
reviewed and perception as well as behavior of the consumers is analyzed. However,