Case Study on Spotlight Pr Ltd

Added on -2020-02-12

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CASE STUDY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Assessing if employees are likely to resist the change and discussing the nature of resistance,forms which it can take and its outcomes....................................................................................1Critically evaluating the strategies available to management in seeking to ensure that onlypositive outcomes result and identifying options due to which resistance may become negative.....................................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONSpotlight PR Ltd is an events management and promotions company that was established10 years ago. Initially, the firm enjoyed huge success and developed a diverse client base.However, in the recent years, there is decline in this market but, significant growth has been seenin the demand for “corporate reputation management” especially with respect to clientorganizations’ online (internet) presence (Anderson and Anderson, 2010). As per the changingscenario of business environment, firm has decided to drop its traditional services as it needs tore-launch and rebrand the company completely to be an online image management firm.Therefore, with respect to the same, whether or not employees are likely to resist the change willbe assessed as well as nature of resistance, the forms which it can take and its outcomes will beidentified. In addition to this, strategies which are available to management in seeking to ensurethat only positive outcomes result will be evaluated as well as options available due to whichresistance may become negative would be analyzed.Assessing if employees are likely to resist the change and discussing the nature of resistance, forms which it can take and its outcomesIn Spotlight PR Ltd, employees will surely be resisting to change as the board of firm hasdecided to drop its traditional services as now, it is going to re-launch and rebrand companysolely as an online image management firm. Because of this, there will be significant changes inthe organization as to develop its online expertise and reposition the company will be required.Along with this, it is expected that there will be several redundancies among the 100 strongworkforce. However, it will majorly put a huge impact on employees that are involved in theevent management (Free and et.al., 2013). But, at the same time, firm will be required to dorecruitments so as to hire more people in order to reflect the new emphasis. This might not beliked by the existing employees as they would not feel comfortable with upcoming changes.Whenever there is some kind of disturbance in the order of things, people start avoiding thesesituations. As per the case of Spotlight, employees are likely to resist the change and their natureand forms of resistance are stated as below:Loss of status or job security – Due to changes in the existing working patterns, peoplewould get afraid that their job might be on risk as well as current situation may prove to be1

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