This case study explores the impact of COVID-19 on leadership in the retail industry, focusing on Tesco. It discusses the challenges faced by leaders, the characteristics of effective leadership, and the importance of responsible leadership during a pandemic.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 1 TASK............................................................................................................................................3 1. Leadership Perspective during Pandemic................................................................................3 2. Challenges faced by Leaders...................................................................................................4 3. Characteristics of Leadership...................................................................................................5 4. Importance of demonstrating responsible leadership..............................................................7 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................1
INTRODUCTION Leadership refer to as set of skills and knowledge of the person e that acquired with time and use it at workplace. Tesco is rising retail company in Britain and it provides different kind of product such as grocery, electronic etc. Report emphasizes the way in which COVID has highly impacted on retail firms and leadership of the senior change in it.Leader has to take strict decision in pandemic which are influence from economic, social and political factors of the country as explain in report.It also describes various challenges associated with it. Report demonstrates characteristic of leadership and importance at work-station. 1 TASK 1. Leadership Perspective during Pandemic. Leadership attitude plays important role in time of pandemic, After COVID perspective of leadership change to deal with employees, customer's, investor etc. Tesco is of the rising retail industry but in current situation facing various kinds of challenges (Bove and Benoit, 2020). Organization executive creating or created various plans to manage in this worst situation and it will impact on macro factors such as economic, social and political. Economic: Organisation facing various kind of challenges in terms of economy for example during lock down country didn't earn anything and on the other side GDP of the country become negative.Leaders of Tesco plan a series of task that can be executed to maintain growth of the firm or overcome from difficult situation and also motivate employees and train them.Travel ban and other restriction become one of the serious concern for leaders as tourist are source of income and on the other hand local avoid walking out from the homen(Hacioglu, Känzig and Surico, 2020).Leaders has to work hard to engage and monitor employees and setting simple goals rather than complicated to overcome from this pandemic. They have to continuously motivate workforce so that they cannot come intro stress , isolation and depression. Social: COVID increases fear among workers and customer's future of the organization and work for example lost in jobs because of post pandemic effect and company is already facing challenges in terms of falling GDP.Tesco's leadersmotivate workers and creating bond so that they do not scared from this problemand can tackle the situation. Work from home culture in
pandemic increases and hence to coordinate and communicate properly, network team in the organization established which focuses on work related issues. Every team has different task with autonomy for example one team identify error and other make changes into it. Executive also look into psychological safety so that they cannot demotivated and hence remain charged with the work. Giving autonomy also support in increase in innovation and creativity which is necessary for company's growth (Suprapti, 2020). Political COVID highly impacted on political situation of the country and other external situation also leads to increase in cost of raw material. Pandemic has numerous effect on political situation for example mask culture, unemployed, rising price of products increase government against environment. Tesco's leaders are planning and make plan to deal with such kind of situation. Predefine plans and strategy by executives are supporting in overcoming from the worst situations in the country and also they ensure workers that firm is able to handle any situation in worst to the worst scenario. Effective communication and detail information sharing also help in managing workforce. Government restriction decrease revenue of the firm but leaders focused on supply chain management and customers & workers safety which help in overcoming for these situations. Rules of government has to strictly follow by the leaders, and they continuously has to change their leadership style. Proper social distancing norms again become challenging task for the leaders to be implemented in the firm. 2. Challenges faced by Leaders. There are multiple challenges faced by the leaders in pandemic for example managing workforce and planning for future goals while become difficult as pandemic form cannot predict such then the goal plans cannot execute. It becomes difficult to implement plans in this situation as number of cases rises and fixed plan cannot help in achieving goal. Distributing the work and its execution is another challenge that the leaders of Tesco facing for example company give work from home but workforce coordination is major challenge and also internet connectivity and other issue also effected planning. Rapid response team for solving and execution can help in dealing the situation but effectiveness depends on leaders control and monitor and if the superior fail to tackle it then it creates high-stress and chaotic conditions. Decision-making by executive plays important role but unpredicted situation can negative effect on targets of the firm and hence it
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becomesdifficulttotakeandimplementationinsuchscenario.Transferringpowerand autonomyisincreaseinnovationcreativityandincreaseproductivityoftheworkersbut workforce outside but proper look coordination become difficult for leaders as most of the workers in firm working from home and hence opposite consequence which negatively effect growth of the firm. Leaders over confidence can also effect on various kinds of problems such as they can lose credibility (Kramer and Kramer, 2020). To remain optimistic through all stages of work is another challenge for the firm and it becomes difficult for company's leaders remain optimistic in all situations. Waiting for difference kinds of facts and later on implementation on it is another mistakes that leaders often do and also a crisis has various parameters and proper evaluations need to consider all. Leaders need to take quick decision on various situations within the time frame and hence has to show experience and knowledge which is needful for changing scenario. Communication is another problem that occur in work from home situation and to tackle it needs special measures which becomes difficult for the leaders. Executive has to focus on different kind of issue that arise in workers and motivate them for workers. However, pandemic highly impacted on level of thinking and dealing the problems by employees and it increases problems of superiors to make them calm and restored for work and decrease their attention from the pandemic scenario. Government rules and regulation to monitor and handle the situation also effected company's progress and as the customers are less outed then company unable to generate profit. Tesco's management stress increases to create a proper supply chain management and ensuring safety of workers and customers but unpredicted spreading and less knowledge on virus spreading capacity become barrier and sometimes company has to close many stores which decreases its revenue and profit. Overconfidence of leaders in this kind of such situation increase suspicions of stakeholder and hence they will not like to hear and understand the seniority. 3. Characteristics of Leadership. Leader is one of the person who is able to take the company to next stage in any situations. There are various kind of characteristic that are associated with leaders such as Trustworthy,articulatespurposeandgoals,Exemplifiestheculture,Recognizes accomplishments, Empathetic, Admits when they don’t have all the answers etc. Articulates purpose and goals:
Tesco leaders is clearly defined the goals objective of the firm and the way in which it will accomplish. During COVID executives construct network team to look into all matters associated with different goals and way in which it will be executed. Leaders distribute task stages among different employee’s with the autonomy. In the end leader check if the task is successfully accomplished or not (Dey, Al-Karaghouli and Muhammad, 2020). It increases innovation, creativity and many associated skills. Company seniority also helps employee's in adjusting work from home culture and give them relaxation in work so that they fully understand and follow it strictly. Communication: Communicationisanothermajorproblemthatbecomebarrierinexecutionand assessment of the work. Leaders analyse all form problem such as improper structure of work and not properly define criteria etc. this increase stress among workforce and effect on their performance It is duty of leader to communicate effectively and resolve problems of employees quickly. Overconfidence increase suspicions towards leaders and hence they have to properly address and tackle the situation so that any problem can be neutralized in work culture. Knowledgeable: Higher authority must address difference problems on time with experience. Tesco's leaders use their skills in work station during pandemic for example they create a network team for proper implementation of work from home culture. Decision-making skills is another importantcharacteristicthatcomesfromexperienceandorganizationleadershasavast knowledge which help in easily handling and monitoring in the worst situation. Empathetic Leader have to aware about common cause associated with workstation and resolve quickly. It also duty of seniors to be supportive towards mental and physical health and try to help them from overcoming from these situations (Prapha, Wilshaw and Ivanhoe, 2020). Tough discussion need important involvement and coordination by leaders. 4. Importance of demonstrating responsible leadership. Leadership play important role in growth of the firm, Tesco's leaders during pandemic has taken various measure for example allotting task according to capacity and skills of the workers. If the superiors distribute task unequally then it increases pressure and become difficult to increase efficiency, quality and productivity of the workers (EDWIN, 2020). During pandemic
executive create a network team which deals with various kinds of task and hence able to achieve higher goals on the time and also decrease high-stress, chaotic conditions in work culture in the firm. In this implementation, observation, execution and checking helps in identifying the problems and resolve quickly. Information are detailed in comprehensive way so that chances of misunderstanding is reduced and leaders able to take proper output from the workforce. Psychological safety of employees by leaders in pandemic again contribute in dealing emotional and tense environment at workplace (Jones and Comfort, 2020). Tesco CEO gives autonomy at the workplace which enhance creativity and innovation in the process of work and highly impact on quality, efficiency and productivity of the workforce. Participation and empowering right person in decision-making again by management plays important role in managing workforce far from the work-station and hence organization is able to gain proper output timely. It also increases quality of workers in terms of leadership and increase their knowledge for particular decision. Experience and character of the seniors also improve skills such as handling difficult task at workplace and motivate workers for it. Calmness and optimistic nature of the superiors and decision-makers positively impact employee's in supporting workforce in pandemic as most of become depressed and isolated (Harari, 2020).There are large numbers of facts and information associated during crisis and reading all become difficult, so they have to use required details rather than investing time in all and it helps them in achieving higher goals on time. Leaders should try to maintain discipline in the organization by addressing all question associated for future of the firm and way tit will deal with present pandemic situationso that workforce remain motivate towards work and hence productivity can be enhanced. Leaders should be empathetic towards workers which help in tacking such a difficult situation. Investing time in well-being will help enable seniority to increase effectiveness throughout the pandemic. Communication is another problem associated in COVID as most of the employees working from home and it becomes important for management to monitor and control the workers. Transparency of work is another thing that need to be implemented in work culture so that any problem can easily be handled. Feedback and suggestion from the juniors can also help in improving work structure at workplace (Iacobucci, 2020).
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CONCLUSION From the case study shows influence of leadership in organization during pandemic. Perspective of it highly impact on dealing situation that arise from economic, political and social situation of the country for example employee's work from home culture increase in Tesco and dealing it with proper leader skill is important. There are various kinds of challenges face by Tesco leaders in pandemic such as monitoring and controlling workforce. Characteristic of executive also plays important role in overcoming from pandemic situation such as they have to be empathetic. Leadership plays important role in dealing the work culture situation for example in the case study leaders give autonomy to employee's which increase their innovation and creativity.
REFERENCES Books and journals Bove, L.L. and Benoit, S., 2020. Restrict, clean and protect: signaling consumer safety during the pandemic and beyond. Journal of Service Management. Dey, B.L., Al-Karaghouli, W. and Muhammad, S.S., 2020. Adoption, Adaptation, Use and Impact of Information Systems during Pandemic Time and Beyond: Research and Managerial Implications. Information Systems Management.pp.1-5. Hacioglu, S., Känzig, D. and Surico, P., 2020. The distributional impact of the pandemic. Harari, Y.N., 2020. The world after coronavirus. Financial Times, 20. Iacobucci, G., 2020. Dido Harding: the former business leader now heading up England’s covid- 19 response. Bmj, 370. Jones, P. and Comfort, D., 2020. SUSTAINABILTY IN RETAIL SUPPLY CHAINS. www. ijsrm. com ISSN 2045-810X.p.51. Kramer, A. and Kramer, K.Z., 2020. The potential impact of the Covid-19 pandemic on occupational status, work from home, and occupational mobility. Prapha, A., Wilshaw, R. and Ivanhoe, H., 2020. From Risk to Resilience: A good practice guide for food retailers addressing human rights in their supply chains. Suprapti, S., and et.al 2020. LEADERSHIP STYLE, ORGANIZATIONAL CULTURE AND INNOVATIVEBEHAVIORONPUBLICHEALTHCENTERPERFORMANCE DURING PANDEMIC COVID-19. Journal of Industrial Engineering & Management Research, 1(2), pp.76-88. Online refrence Leadershipinthetimeofapandemic.EDWINMACHARIA,2020.Availablethrough <https://dalberg.com/our-ideas/leadership-time-pandemic/>
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