Case Study on Enrich Organic Nourishment Cosmetic ltd

CASE STUDY

Table of Contents
1. Summarise how business will operate its functions...........................................................1
2. Name of business................................................................................................................1
3. Decide on visual identity of firm........................................................................................2
4. Values provided..................................................................................................................2
REFERENCES................................................................................................................................3

1. Summarise how business will operate its functions.
A cosmetic, beauty and fragrance store is a retail outlet where various cosmetics,
perfumes, toiletries and personal grooming products get sold (Khan and Srivastava, 2018). Thus,
name of the firm will be as Enrich organic nourishment cosmetic ltd, Beauty & Fragrance store
and all product will be manufactured from United Kingdom of England. Therefore, product will
be made with organic ingredient so it will not harm skin of customers.
It is legal jurisdiction and will cover the places as England, Scotland, Wales and Northern
Ireland. At the initial day, the whole business will be conducted from home. Afterwards, a place
will be taken on lease as that will eliminate the initial investment of purchasing a rental space.
Thus, place will be selected near laboratory so that cosmetic products can get tested. However,
shop in shop location is also a great location.
The target customers will be females and they will be between the ages of 25 to 50. There
are number of consumer are working professionally and they are having active life. So, they
hardly get time to take care of their skin. It is one of the reason that defines why cosmetic
business is very essential necessity (Top 10 Tips For Starting Your Own Cosmetics Business,
2018).
Afterwards, business mode will be selected and that defines the rational that how
enterprise must create, delivers and capture value within market. Thus, the function of this entity
will be run on online mode by facilitating internet marketing. In present scenario, the customers
are professionally working so they can order their product on website and will get on their
footstep.
2. Name of business.
It is as “Enrich organic nourishment cosmetic” . Herein, list of the products that will be
found in our stores as-
Hair care and shower products
Cosmetics
Skin care commodity
Perfumes
Nail care products
Deodorant and shaving products
Baby care, sun care and other products
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Therefore, vision of firm is to offer standard cosmetic, beauty and fragrance product in
order to become the number one choice in United Kingdom. However, mission of firm is to build
highly successful and profitable business and to deliver satisfactory services in order to grow one
store to chains of store. Hence, it can be said that success of any entity depends over foundations
on which business is built.
3. Decide on visual identity of firm.
Visual identity is kind of visual aspect that aids to branding their businesses that creates
in order to evoke certain feeling and experience held with brand (Dopazo, 2018). Therefore, it is
inclusive of logo, designs and fonts etc. Thus, the tag line of firm will be as “ Enrich your skin
with organic treat”.
4. Values provided
Every business generates some value by selling their products in the markets. In similar
way, the company will also provide some values which is described as below :-
Social – It will generate value by helping low and middle class section of society to engage in
buying cosmetic products. By using various types of cosmetic women will be able to fulfil their
needs.
Environmental – It will contribute towards environment by using natural and organic
ingredients in making of cosmetic products. Thus, through this environmental will be protected.
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REFERENCES
Book & Journal
Khan, S. and Srivastava, A., 2018. Patanjali: Business Proposition, Strategic and Marketing
Plan. Multidisciplinary Higher Education, Research, Dynamics & Concepts:
Opportunities & Challenges For Sustainable Development (ISBN 978-93-87662-12-4).
1(1). pp.272-283.
Dopazo, J.P., 2018. Application of Nanomaterials in Nanomedicine, Dermatology and
Cosmetics by Endor Nanotechnologies. In Supporting University Ventures in
Nanotechnology, Biomaterials and Magnetic Sensing Applications. Springer, Cham.
Online
Top 10 Tips For Starting Your Own Cosmetics Business. 2018. [Online] Available through:<Top
10 Tips For Starting Your Own Cosmetics Business>.
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