Strategic Analysis of HID Business
Added on 2020-06-03
6 Pages1332 Words80 Views
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CASE STUDY
Table of ContentsINTRODUCTION...........................................................................................................................1HID present mission and how it can be changed........................................................................1HID mission, strategic goals and strategic plan at the end of the planning session....................1Goal- setting behaviour used among HID managers to reach an agreement and do managersdisagree the direction of organisation.........................................................................................2Conclusion.......................................................................................................................................3References........................................................................................................................................3
INTRODUCTIONIn the present case study it is stated that HID, CEO Dave Collins want to expand hisbusiness and make strategies for the next 10 years. For this he has called his management teamand want them to express there thoughts. They have hired a consultant for the discussion and toreach an agreement mutually. Here, the present mission will be considered and the ideas throughwhich it can be changed. Discussion about strategic goals and plans, change in mission will beadhered. Managers views for the organisations directions and what measures should be taken toincrease organisations efficiency. Do they believe that they can succeed in international market,if so then what strategies should be taken and planning for the same.HID present mission and how it can be changedHID present mission is to develop its business and target customers for their hotelbusiness. According to the given study they are currently focusing on the HID mission plan inthe next ten years which include: 50 hotels in next 10 years and about 26 – 27 hotels in 5 years in Australia.It can be changed if there is a mutual agreement between the managers of the company and ifthey start focusing to develop business in different countries. If they change their market strategyand target different operations areas. Earlier they have been targeting smaller towns for theirbusiness as they don't have competition there. It can be changed if the target market is changedand bring change in pricing strategy and go for lager hotels in urban areas and in different areasof the country. The managers feel it can be changed by providing medium sized hotels inAustralia as there is a little competition and this enables them to succeed in the market. This canbe a reason for the organisation's existence in the market and excel in the business.HID mission, strategic goals and strategic plan at the end of the planning sessionHID mission and goals and plans is hard to find out as there is a different opinion of allthe managers. From the study it is cleared that they could not reach to a collective agreement andthe outcome of the meeting was also not determined. The conclusion of the meeting to the beliefis ; The managers are taking consideration to change the mission of the organisation by theOrganisations current operations. The new mission can include to target new market and developbusiness in larger cities and smaller towns as well and in different countries as suggested by the1
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