Case Study on UK coffee shop market Assignment
Added on 2021-01-02
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CASE STUDY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................2Conducting market research for developing business.................................................................2TASK 3............................................................................................................................................3Solving ethical dilemma..............................................................................................................3TASK 4............................................................................................................................................4TASK 5............................................................................................................................................5Describing business assets, expenses, liabilities and gains.........................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONThe present report reflects evaluation of case study which reflects business plan of coffeeshop with its target, location and all other necessary information. It will evaluate its researchtechniques with their significance and then representation of solving ethical dilemma. In thesimilar aspect, it will articulate about equality and diversity law with context of zero hourcontract and categorised business assets, liabilities, expenses and gains. TASK 1IndustryThe UK coffee shop market had attained growth in its turnover which is about 7.3% to£9.6 billion in year 2017 as per Allegra World Coffee Portal. Even its outlets had accomplishedgrowth by 1215 over last 1 year which had shown growth of 5.3%. There will be development ofbusiness as coffee shop in UK as it will be giving customised or tailored coffee with organiccoffee beans and beverages.LocationThe coffee shop will be located in Leeds in United Kingdom in commercial area withinwalking distance from University and connecting to neighbourhood of engaged downtown ofcommercial area. The premises are commercially zoned with basic requirements of water andelectricity hook-ups as it has huge spacing. There will be presence of kitchen, espresso bar andstorage area. The size of coffee shop will be medium sized with 1500 sq. ft. with all necessities.Target customerThe business will be catering people who has desire of getting their regular cup with thebest taste with relaxing atmosphere. These consumers vary with age as its location is near touniversity then its more consumers will be college faculty and students. It had been articulatedthat these clients always gravitate with better taste in coffee. Henceforth, multiple collegestudents consider coffee shops to be highly convenient studying or spot of meeting with theirpeers with absence of necessity for repaying covering charges. Thus, it will be giving uniquepossibility with objective of building trustworthy customer base.Business model1
This coffee shop will be updating with revenue business model with total amount ofmoney has been created with maker of coffee shop. There will be generation with context ofsales occurring through week, month and regular aspect as well. The revenue will be gatheredwith money paid through coffee, muffins, tea etc. There will be no consideration of performingbusiness. This coffee shop will be based on two aspects as number of sales and average receipttotal. In the similar aspect, number represents how many consumers walk via door for drivingespresso drive via window and to buy something. If there is presence of more buying consumerswhere more sales and revenue with presence of coffee business (Snihur, Thomas and Burgelman,2018).Business nameThe name of business is based on concept of combination of categories of coffee and teawith quality as Cofti villa as this will be giving multiple varieties of coffees and tea preparedwith organic beans. Visual identityThere will be consideration of the best presentation of design of restaurant with the bestcustomer service which brings back to its consumers. Apart from all these, branding and branddevelopment with visual concerns with coverage of logo signs, attractive interior design, menuwith website as well. In this aspect, its interior will be designed in modern way with furnishedwooden furniture along with very welcoming staff.Business valueThe Cofti Villa would be sourcing all organic ingredients especially coffee beans and tea.This will be contributing to its society as there is wastage which will be managed throughrestaurant by feeding poor people. Further, staff will be recruited by undertaking equality anddiversity act as it shows absence of discrimination with context of gender, caste, religion etc.TASK 2Conducting market research for developing businessPrimary researchThis is replicated as new research which is carried for answering specific questions alongwith issues. Generally primary research engages questionnaires, interviews or surveys with smallgroups and individuals. In this development of coffee shop in United Kingdom, there will be2
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