Market Restaurant: Restaurant Case Study
Added on -2020-07-23
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CASE STUDY
Table of ContentsWeek 7 Market Research.................................................................................................................1Market restaurant: Restaurant case study........................................................................................2Problem solving accounting analysis...............................................................................................3Criminal law.....................................................................................................................................3WEEK 9: ETHICAL DILEMMA....................................................................................................4Ethics...........................................................................................................................................4Ethical dilemma..........................................................................................................................4Solving the Ethical Dilemma......................................................................................................5REFERENCES................................................................................................................................6
Week 7 Market ResearchMarket research is very significant process by which researcher and organisation can getthe information about the subject. In the context of business enterprise, with help of marketresearch, business unit can get the information and view of customers about the business productand services. In order to launch the restaurant in the market, it is very important for the owner tofocus on the location and market segment (Harvey and Allard, 2015). In order to establish therestaurant, market research method can help to the owner in collecting the information about thecustomers taste, preferences, occupation, education etc. In this situation, researcher can collectthe information about the market with help of primary and secondary data collection. Ownerwants to conduct the market research under which he/she will conduct survey of 50 youngpeople in order to identify the taste and preferences of the customers. In this aspect, primary datacollection is very important by which researcher can collect fresh information about the subject.In this primary data collection, owner can collect the view, suggestion and opinion of customersabout the food product and services. In this aspect, owner will prepare the questionnaire relatedto the questions which are as follows-Which kind of food do you like to eatHow much you will pay for you foodWhich quality attract you most at the time of order the food on restaurantsIn order to establish the restaurant in the urban area it is also very important to conduct thesecondary research by which secondary data and information can collect about the customertaste, preferences, occupation, education, income, level. In order to collect secondaryinformation, researcher can focus on the secondary source such as books, journals, online blog,articles, governmental publications etc (Barak 2013). With help of these resources, researchercan collect secondary source about the ratio of restaurant in the Urban area of UK. Thesesecondary data will help to owner in establishing the restaurant in the urban area.Whenconducting marketing research, the researcher will ensure that at the time of conducting researchrights, values, and beliefs of no individual is harmed. Considering the advantage of ethical issuesplays a most important role therefore the scholar took all the prior permission from the societyhead to conduct survey from government and restaurant for reviewing the consumer preferences.Taking prior permission before market research assist the investigatory ion making research1
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