This case study explores the South Africa AIDS controversy and the ethical/legal issues surrounding it. It discusses the options available to pharmaceutical companies and the expectations of stakeholders. The study also analyzes the potential consequences of different decisions and proposes a balanced approach.
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Running Head: CASE STUDY, THE SOUTH AFRICA AIDS CONTROVERSY1 The South Africa AIDS Controversy Case Study Erika Prado Ethical/Legal Environment of Business (BUSB-300-ST26) Professor Brian Kurbjeweit February 13, 2019 The case study was taken from class; EDMP was taken from the professor's suggestions form class. Issue What should the pharmaceutical companies do, defend their patents, allow infringement to occur, lower the price? Relevant Facts Major Pharmaceutical companies owned patent rights on drugs that could control the spread of AIDS. South Africa (in the late 1990s) had 66% of the total world population of AIDS victims. South Africans could not afford the market prices of AIDS medications. South Africa wrote a law to allow South African companies to buy AIDS medications from companies who
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CASE STUDY, THE SOUTH AFRICA AIDS CONTROVERSY2 could copy the patented brands, without providing payment to the patent holder. South African government was not waiting for their reply, however, and a legal and political battle erupted (Fisher, William W, and Cyrill P Rigamonti). The issue of access to affordable drugs involves numerous and complex issues, including health care infrastructure, international pricing mechanisms, financing, debt, tariffs, and patents. By 2000, the average the annual income of most South Africans suffering from HIV/AIDS was $2,600, with the cost for treatment with antiretroviral drugs cost about $1,000 a month (Fisher). Stakeholders The stakeholder in this situation is Pasture Institute, who found the cause of AIDS, Dr. Robert Gallo who had identified the virus and which was known as “human T-cell lymphotropic virus III”, pharmaceutical companies, the government of South Africa and the citizen of South Africa(Allison, and Prentice). The U.S. patent office denied for giving a patent to the Pasture Institute and NCI was sued by the French scientists who claimed that the virus was first isolated by them. Later the case was settled and both the parties agreed to share the credit of discovery. Pharmaceutical companies owned the patent right on the drugs which were helping in controlling the virus. South African government wanted to copy the drugs so that it can be made available to the citizens of the country at a low price. The citizen of South Africa was suffering and dying every day from this virus. Expectations of Stakeholders Pasture Institute and Dr. Robert Gallo expected to get the credit for inventing the virus as National Cancer Institute had filed the patent application for both of them but the U.S. patent office denied in giving the patent to the Pasture Institute, NCI was sued by the French scientists who claimed that the virus was first isolated by them(Emerson). Major Pharmaceutical companies had already owned the patient right for the drugs and they were expecting that their patent right must not be snatched by the government of South Africa. They were fighting against the government to defend their right. South African companies were not in a position to afford the medicines for AIDS on the market price so they wanted to copy the medicines. A law had been made to give a right to South African companies so that they can purchase AIDS medicine from those companies who would be able to copy patent companies’ brands without issuing any payment to those patent holders. The Government of South Africa was going through a huge problem. The HIV infection was spreading all over the country which has become an issue of public health problem. Soon South Africa has become the country where the highest numbers of citizens were infected with HIV/AIDS. In order to deal with the situation, the South African government expected from the pharmaceutical companies to reduce the price for the drugs that lead to criticism from the pharmaceutical industry(Ferrell et al.). The citizen of South Africa was not in a position to afford the drugs for the virus, they were afraid of it. Twenty percent of the youth was infected with the virus and somewhat around forty-five percent of military persons. They were expecting from the government to reduce the price for the drugs. The average income of an infected African people was $2600 and the cost of the treatment was $1000 a month, which was very costly that's why they were not able to pay for the treatment. Values of the Company
CASE STUDY, THE SOUTH AFRICA AIDS CONTROVERSY3 These pharmaceutical companies are operating all over the world and they have some standers which must be maintained. The management of these companies has finalized a price for every drugs and vaccine which are being sold all over the world on the same price. African Government wants them to reduce the price of their drugs in Africa but it could be a problem for them because if they reduce the price here then they might have to reduce the price in all developing countries. The Pharmaceutical Research and Manufacturers of America is one of the best trade groups representing the company(Fraedrich et al.). They always focus on discovering new medicines for patients. Options The pharmaceutical companies have many options that can be applied to carry out their operations. The pharmaceutical companies can defend their patents by taking legal actions against the South African Companies for violating the patent law. The pharmaceutical companies can claim that their patents are being used without informing or paying them(Gibson, and Fraser). The companies can file a complaint against the South African Companies. The pharmaceutical companies can ignore the copying of the patents by the South African Companies. The companies can allow the companies to carry out their business activities in the way they are operating. The pharmaceutical companies may not defend their patents and allow infringement to occur. The pharmaceutical companies can lower the price of their drugs in order to restrict the South African Companies for not copying their patents. The companies can carry out their business operations as per the needs and welfare of the people of South Africa. Analyze Options If the pharmaceutical companies protect their patents then repercussions can occur that can impose a significant impact on the industry, people and economy. The South African Companies will not be able to provide drugs at lower prices to the poor people within the country. There will be an increase in the lack of equity in the access to necessary drugs and poor people will not be able to afford expensive drugs(Jennings). The government will not be able to provide an adequate supply of essential drugs at a reasonable price. The burden of the spread of AIDS will increase rapidly among people that could result in loss of life and economy. If the pharmaceutical companies do not protect their patents then it can impose a significant impact on the industry and law. The South African Companies will copy the patent which is considered to be a violation of the patent law. The activities can lead to the emergence of crimes within the country(Perry). The South African Companies can supply any drugs by using the patent that can create a significant threat to the pharmaceutical companies. The pharmaceutical companies will also not receive payments and inappropriate quality of the drugs can impose a negative impact on the brands. The pharmaceutical companies can lose their brand name and profitability. If the activities continue then other companies will also break the law by copying the patents. If the pharmaceutical companies decrease the prices of the drugs then it can help the people to purchase drugs easily. The people of South Africa will be able to purchase essential drugs with the appropriate quality provided by pharmaceutical companies. It will not only help the people of the country but also the government. The government will not allow South African
CASE STUDY, THE SOUTH AFRICA AIDS CONTROVERSY4 companies to copy the patent and there will be adequate access to the drugs. All the business activities will be carried out within the legal rules and regulations(Vardy, and Vardy). Decision The pharmaceutical companies have many options that can assist them to make an ethical decision. The pharmaceutical companies should defend their patents in order to carry out the business activities within the legal framework(Weiss). However, it can create a negative impact on the government, companies, and people of the country because the essential drugs will not be available at cheaper prices. Apart from this, if the pharmaceutical companies do not protect their patent and allow the infringement to occur then their brand reputation will be hampered and their profitability will also decrease. The pharmaceutical companies should address the issue by maintaining a balance between the supply of the essential drugs and needs of the people within the country. The pharmaceutical companies should decrease the prices of essential drugs while supplying in Africa. The initiative will not insist on the government and South African Companies to copy the patents. The pharmaceutical can enhance their brand name by providing quality products and also able to protect the life of the people suffering from the disease. The companies will carry out their business operations within the legal rules and regulations(Scott). Works Cited Fisher, William W, and Cyrill P Rigamonti. “The South Africa AIDS Controversy A Case Study in Patent Law and Policy.”Harvard Law School, 10 Feb. 2005, cyber.harvard.edu/people/tfisher/South %20Africa.p Allison, John Robert, and Robert A Prentice.Business Law. 2nd ed., University Co- Op, 2009. Emerson, Robert W.Business Law. 3rd ed., Barrons Educational Series, 2016. Ferrell, O. C et al.Business Ethics. 2nd ed., South-Western Cengage Learning, 2010. Fraedrich, John et al.Ethical Decision Making For Business. 3rd ed., South-Western, 2013. Gibson, Andy, and Douglas Fraser.Business Law 2013. 3rd ed., Pearson Australia, 2013. Jennings, Marianne.Business Ethics. 3rd ed., South-Western, 2008.
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CASE STUDY, THE SOUTH AFRICA AIDS CONTROVERSY5 Perry, Yvonne.Flexible Working. Directory Of Social Change, 2010. Scott, Ronald W.Promoting Legal And Ethical Awareness. 4th ed., Mosby Elsevier, 2009. Vardy, Peter, and Charlotte Vardy.Ethics Matters. 2nd ed., SCM Press, 2012. Weiss, Joseph W.Business Ethics. 2nd ed., Berrett-Koehler Publishers, 2014.