(solved) Tour Operations Management Assignment - Thomas Cook

   

Added on  2020-01-28

14 Pages4426 Words105 Views
Tour Operations Management
(solved) Tour Operations Management Assignment - Thomas Cook_1
Table of ContentsINTRODUCTION................................................................................................................................4Assignment 1........................................................................................................................................41 Analysing current trends and developments in the tour operations sector...............................42 Prepare an itinerary for a holiday and develop a package.......................................................53 Calculation of cost and determining selling price....................................................................74 Designing brochure and assessing alternative methods of communications and promotion for Thomas Cook..............................................................................................................................75 Evaluation and discuss non-traditional methods of distribution..............................................9ASSIGNMENT 2...............................................................................................................................106 Emerging trends in the UK and evaluation as to how tour operators responds.....................107 Examining difference between tactical and strategic decisions as well as identifying tactical decisions of Thomas Cook........................................................................................................11CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................13
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Index of TablesTable 1: Itinerary..................................................................................................................................5Table 2: Cost Calculation.....................................................................................................................7Table 3: Brochure.................................................................................................................................8
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INTRODUCTIONA tour operator is a travel agent or a travel company which provides specialised travellingservices to the customers. They provide services like accommodations, tickets and recreationalactivities (Brown, Bessant and Lamming, 2013). Tour operators provide products on cheaper rateand also add customization in the packages. The present research discusses about new and emergingtrends in destinations of the travel and tourism industry. The report also evaluates effectiveness ofvarious traditional methods used by the travel agencies or companies. Further, it will explorevarious components which are taken into consideration before preparing a tour package. Theresearch also identifies different ways in which competitors work to achieve competitive advantagein travel and tourism industry (Buckley and Shakeela, 2015). For better understanding of this report,Thomas Cook has been selected. ASSIGNMENT 11 Analysing current trends and developments in the tour operations sectorRecent trend and developments in the tour operations sectorAs per the latest development, the travel and tourism industry has seen a great boom. Thisindustry is expected to earn good profits through online bookings (Witt, Brooke and Buckley,2013). As more and more people are using internet, it will be easy for the travel companies to grabmoney making opportunities. On the other hand, regional airports are also expanding day by day.This shows that companies can target new destinations. Operators are referring customers directlythrough online website. This is done so as to increase independent travellers in the UnitedKingdom. Apart from this, cost of travelling is also increasing due to hike in the prices of hotels andairlines. This is due to various economic and monetary changes in the country. Analysis of the type of holidays takenHolidays can be divided into different types; this is done because each holiday type servesfor a different purpose. Various types of holiday are history tours, family adventures, safaris, luxurytravel or honeymoon tours. History tour holiday’s main attraction is to visit those destinations whichhave historical significance attached to them (Blanke and Chiesa, 2013). On the other hand, luxurytours are for those people who prefer to spend a lot of money and want superior services fromThomas Cook. Family adventure holidays are generally in groups where the operator provides funand adventurous experience to the group. Safaris are generally done in areas where there is richsource of wildlife, while honeymoon holidays are specially designed for the couples.Emerging popular destinationThe emerging new destinations are those places which are getting popular and establishing
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