Case Study: Tribute Limited

CASE STUDY: TRIBUTE
LIMITED
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Evaluating the senior citizen, music market and marketing concept...........................................4
TASK 2............................................................................................................................................5
A) Analysis of the completed table.............................................................................................5
B) Graphical presentation of the derived data along with the analysis.......................................6
TASK 3............................................................................................................................................7
A) Analysis the combined results................................................................................................7
(B) Mean of biasness and biasness in the collected data...........................................................10
(c) Methods to improve data collection.....................................................................................11
TASK 4..........................................................................................................................................11
(a)Median age group..................................................................................................................11
(b) Cross tabulation....................................................................................................................12
(c) Survey research....................................................................................................................12
(d) Application of test to collect information............................................................................12
TASK 5..........................................................................................................................................12
Starting the output for analysis in the section along with the assumption.................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDIX....................................................................................................................................15
Appendix 1. Percentage of total CDs sold and same of profit...................................................15
Appendix: 2. Results of observation at Theatre and Mall.........................................................15
Appendix 3. Median ranking.....................................................................................................15
Appendix 4. Cross tabulation....................................................................................................16
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INTRODUCTION
In the market there is various numbers of businesses operate in different kinds of
segments and among all them one of the fastest growing sector is the music which never ends. In
the UK within the musical industry there are high value is comes and generated more profit level
which lead to increase the contribution level of its in the GDP rate of UK. At the previously there
is value of the musical industry in the country is up to the four billion. Apart from this almost at
the end of the financial year 2015 the musical firm is to be valued up to two billion which shows
that the sales of such segment enhance consistently. In the current case there is a person such as
Jonnie Jones who is a well known singer as well as guitar player both. The songs which he sing
are of the very silent mode by which most of local communities of the senior age are attracted
towards it. Further, the Jonnie Jones is to be recruited and selected by the Tribute limited
company which is operating and providing services to the customers in the industry of music. In
the present study the Nostalgia marketing concept is to be shown which is adopted by the Tribute
limited for attracting the old age people. Apart from this, the company doing marketing of the
songs is through the concert at the mall which is such as Brighton as well as at the theatre and
many more places. The number of CD sold as well as profit generated by the Tribute limited is
analysed with the help of graphs and charts. In addition to this, it shows about the primary
research where survey is done according to the age, gender etc.
TASK 1
Evaluating the senior citizen, music market and marketing concept
The music and songs are to be preferred by different kinds of people which are belonging
from the various levels of the age group. In the current case study the company such as Tribute
Limited going to attract those customers and people who are belongs from the old age groups
because of providing the silent type of the music and songs by it. The music market is the highly
attracted industry by the customers up to the higher and greater number which lead to enhance
the sales and revenue of Tribute limited. In this for doing the marketing there is Nostalgia
marketing strategy is to be used by the stated business organizations for attracting the consumers
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