Positive and Negative Impact of Macro Environment on Aston Martin

ASSIGNMENT
LO 3

TABLE OF CONTENTS
 INTRODUCTION
 P4 Positive and negative impact of macro environment
 P5 Internal and external Analysis
 P6 Interrelation between strengths and weaknesses with external macro factors
 CONCLUSION

INTRODUCTION
 Business environment is the overall environment of an organisation in which the
business operates. It consists of micro and macro environment which have an impact
on the business. In this report Aston Martin is taken as an organisation, which is a car
manufacturing company of U.K.
 This report discusses about positive and negative impact of macro environment and
strengths and weaknesses of the organisation.

P4 Positive and negative impact of macro environment
In order to identify the positive and negative impact of macro environment on Aston Martin PESTLE
analysis is the best way which includes:
 Political factors: Political factors includes the laws, legislation, competition policies, taxation
etc. UK's government is stable and supportive government but still political factors have both
positive and negative impact on Aston Martin for example
 Positive impact- UK government is helping the companies who are weak players in automotive
industry through a program Automotive Assistance Program (AAP)
 Negative Impact- Brexit will have negative impact on Aston Martin as it will create problems for
Aston Martin in importing the parts form other European Countries due to Brexit.