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Research ProjectIMPACT OF GLOBALISATION ON UKMOBILE PHONE MARKETTABLE OF CONTENTSRESEARCH PROPOSAL...............................................................................................................3INTRODUCTION...........................................................................................................................4RESEARCH OBJECTIVE..............................................................................................................5RATIONALE...................................................................................................................................5LITERATURE REVIEW................................................................................................................6RESEARCH METHODOLOGY...................................................................................................11QUALITATIVE.............................................................................................................................12Research philosophy.................................................................................................................121
Research Approach...................................................................................................................12Research Design........................................................................................................................12DATA COLLECTION TOOLS....................................................................................................13DATA ANALYSIS........................................................................................................................14LIMITATION AND ETHICAL CONSIDERATION...................................................................14TIME LINE OF RESEARCH ACTIVITIES.................................................................................14GANTT CHART OF PROPOSAL................................................................................................15Gantt chart -Project proposal.................................................................................................15TIME LINE FOR PROJECT.........................................................................................................17REFERENCES..............................................................................................................................19APENDIX.....................................................................................................212
RESEARCH PROPOSALThe Impact of globalisation on UK mobile phone marketA case study of Vodafone.3
INTRODUCTIONGlobalisation is basically the process of interaction among people, company andgovernment worldwide. Globalisation is considered as the complex process as it is spread ofproduct, technology, services across all over the world. Globalisation increases the standard ofliving and also helps to give many job opportunities to the people.Globalisation made positiveimpact on telecommunication sector in UK. Globalisation stimulates advance or new technologydevelopment and also emergence of global brands. It is also beneficial in accessing largeraudience and provide affordable products in more innovative way. Furthermore, it also helps toimprove the economy of the country.In the present research, researcher has taken Vodafone as it is British multinationaltelecommunication and it is one of the leading companies. As it was founded in 16 September1991 by Ernest Harrison and Gerry When. Vodafone is listed on the London stock exchange. Inthis research it will cover different research methodology and it will be selected the besttechnique which will be help to conduct the research in the right direction and also helps toidentify the positive impact of the globalisation on mobile phone market.RESEARCH OBJECTIVE4
To identify benefits gained by Vodafone through globalisation.To determine intense risk associated with global expansion in the context oftelecommunication organisations.To examine the impact of globalisation on UK mobile market firms.To recommend the way through which Vodafone can gain competitive advantagein UK mobile market.RATIONALEThe reason for choosing the topic is because, most of the business are planing to expandtheir business on global level and identify every elements that is associated with globalisationfrom its negative and positive impact will assist me to understand essential strategies that has tobe developed. The foremost reason is that it will help in develop the understanding about the UKmobile market global expansion. I found this topic very interesting. Another reason is thatresearcher has academic interest on this topic and also with this study the researcher will haveproper knowledge on research methodology and techniques such as, data collection and dataanalyses.Research QuestionsHow to determine the benefits gained by Vodafone through globalisation?How to identify the risk faced by the companies in mobile market due to globalisation?What is the impact of globalisation on the firms in UK mobile markets?What are the ways Vodafone can gain competitive advantage in UK mobile market?Significance of topicThe main importance of this topic is that by the help of globalisation to gains fromsharing innovative ideas and skills and technologies across national borders. And also leads toexpansion of markets and also helps the organisation to proper use for resources and also theimpact of globalisation on mobile phone market helps the firm to use better and new technologyin more innovative manner. And by the help of globalisation it helps to create many jobopportunities to the people and help them to improve their standard of living. It also encouragesfree and fair competition at world level and by this organisation supply quality of the product tothe consumer.5
LITERATURE REVIEWTheme1: Benefit gained by Vodafone through globalisationAccording to (Lasserre, 2017) There many benefits gained by Vodafone. First one benefitmentioned is that it provides new market to the Vodafone through providing wider area for theexpansion of its products. With the help of globalisation it able to reach large audience. It alsohelps to increase the sales of the company and increases revenue. Globalisation helps the brandname to become famous in worldwide and have a leading position in the world.Globalisationenable industryto reachinternational consumersand have opportunity to influence them to trythe brand. Along with it, it helps Vodafone to position their brand name worldwide that increasethe productivity of the company.However, (Gyan-Poakwa, 2015) perception is that globalisation helps Vodafone indiversification as it helps to expand internationally their asset. As by the help of globalisation theorganisation can introduce unique products and services which help to maintain the positiverevenue.As Vodafone has increase sales in many countries such as China, India which benefitedVodafone to the large extent. And also companies with international operation can compensatethe negative growth by one market by operating successfully in another (Peng, 2016).According to (Joseph, 2016) the benefit gained by the globalisation is that it helpsVodafone to acquire new talent as it gives opportunity to access to new talent pools. It gives thecompany to increase its productivity of the company and also international labour can offercompanies unique advantage in terms of advance language skills. And also international talenthelps Vodafone to the large extent as it helps in innovation of its products and also fresh talentrun the business in the right direction.On the other hand, (Muriithi, 2017) Vodafone gained benefit through globalisation is thatit helps to gained competitive advantages by using advance technology and innovative methodsit gives company to gain advantage over other. And also international business can also increasethe company brand image as global operation can help to build the brand and it gives recognitionto the organisation worldwide to support future business such as expansion, new market etc. Asglobalisation is the wide term and very complex in nature as it helps to interaction among thepeople, government and the business. It helps to start the new business in new market so that it6
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