Analysis of Globalisation Drivers for Oneplus and its Strategy in India

Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Analysis of different drivers of Globalisation for Oneplus, its strategy in India so far and
reason behind success.................................................................................................................3
2. Significance of the Indian market for OnePlus’ growth.........................................................5
3. Possible challenges OnePlus could face in India going forward. What should OnePlus do to
emerge as a leading player in the Indian smartphone market?...................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Globalisation has contributed in better interconnection between several countries or
integration of social cultural, technology and people. One plus technology is Chinese smartphone
manufacture that was founded in December 2013 and had serve more than 34 countries.
Company operates its function across worldwide in consumer electronic industry and India is
one of the third largest market after China and US. This report has discussed about drivers of
globalisation for One plus, its strategy in India so far and reason behind its success. It has also
discussed about significant of India market for Oneplus Growth and possible challenges that
company may face in India.
1. Analysis of different drivers of Globalisation for Oneplus, its strategy in India so far and
reason behind success
Globalisation is a termed that means more interdependences of different countries i.,e
sharing of resources, economic, social –culture, flow of investment and people from one country
to another (Saxena, Chaturvedi and Rakesh, 2018). There are several drivers of globalisation for
Oneplus that have contributed in effective growth and expansion of firm. Some of key drivers of
globalisation are discussed as follows:
Technology drivers: Globalisation have lead in rapid changes and development in technologies
that have contributed in brining revolution in electronic industry. Innovative technology and
digital media have contributed in better connection of people or they can easily share their view,
ideas to each other’s. Rapid growth of internet has driven Oneplus to enhance its products
category so that needs of diverse range of customers can be fulfilled in best possible manner.
Growth of telecommunication industry has also lead in driving company to diversify its business
operation in order to attain its objectives (Carril-Caccia and Pavlova, 2018). Concept of Digital
marketing has helped company to easily generate awareness of its products and services in minds
of customers thus build strong brand image and achieve its objective.
Political drivers: Due to globalisation, many countries governments have adopted free trade
regulations, lower tariff and trade and encourage foreign direct investment thus it provides
opportunity to Oneplus to effective grow its business operation. GATT (General Agreement on

Trade and tariff) 1947 and WTO (World trade organisation) are some of the policies that have
helped Oneplus to attain its objectives.
Market drivers: Most of the domestic market have become more and more saturated so
globalisation have provided opportunities to Oneplus to enter into different markets in order to
earn higher profit margin. Needs, demand and requirements of customers related to use of more
and more innovative technology are rising at rapid stage thus it have drive company to meet their
expectancy in order to enjoy higher profitability (de la Escosura, 2019). So, changes in taste and
preferences or more demand of products have created opportunities for Oneplus to enhance its
market share.
Cost Drivers: It can be stated that cost of raw material vary from country to country so
globalisation have lead in reduction of overall Oneplus. Thus globalisations has helped company
in brining economic of scale and reduce overall cost of company thereby delivering maximum
value to customers at minimum price (Czaika and Orazbayev, 2018).
Competitive drivers: With globalisation, competition level in electronic industry have increased
thus Oneplus in order to earn more profit margin and market share have planned to enter into
international market. Therefore, competition have drive company to expand its business
operation across global in order to earn and enjoy high profit share.
There are several strategies that are used by Oneplus in order to effectively expand and
grow its business operation in India and there are several reasons that makes it successful such
as:
Creating Buzz with Exclusivity: In initial stage of Oneplus, there was not much demand of
products or everyone could not afford to buy phones. Strategy of Exclusivity implemented by
Oneplus that state individuals cannot purchase it without invitation thus company does not have
to make any retail stores or warehouse for unsold phones (Bianchi and Labory, 2018).
Influencing marketing: Company have make use of influencing marketing such as
collaboration with Netflix India, release first look of Sacred games season 2 and claimed that it
picture are taken by its phone. Thus it contributed in effective marketing or drive maximum
number of individuals to visit social media pages thereby make strategy successful.
Less expenditure on Traditional marketing: One plus have emphasis more use of social media
platform to influence maximum number of individual to become part of organisation. It have
more than 1.73 million follower on twitter and 2.2 million on Instragram so these are famous