Globalisation Issues for Woolworths Limited

Case Study

Contents
COMPANY INTRODUCTION......................................................................................................1
Woolworths Limited:...................................................................................................................1
PROBLEM IDENTIFICATION & ANALYSIS.............................................................................1
Issues related to Globalisation for Woolworths Limited:............................................................1
RECOMMENDATIONS.................................................................................................................4
Coping with the problems related to Internal competition as a result of Globalisation:.............4
Coping with the challenges in International expansion and better performance in a global
business environment:.................................................................................................................6
REFERENCES................................................................................................................................8
APPENDICES.................................................................................................................................9

COMPANY INTRODUCTION
Woolworths Limited:
Woolworths is one of the largest supermarkets chain which has been operating in Australia
with more than 995 stores spread across the whole continent with the headquarters of the
company located at New South Wales, Australia. The company established its first store in the
year 1924 in Sydney. Since then, the operations of the company have been expanded by the
management and more and more stores and branches are being established (Raghuram and
Kuberkar, 2008). In the year 2019, the company generated a revenue of A$39.568 billion and
employed more than 1,00,000 people which demonstrates the market potential and growth aspect
of the company. International operations of the company are limited to few other countries which
includes New Zealand, Hong Kong, Singapore etcetera. The operations of the company are
aimed at providing a wide range of products and daily consumables to its customers ranging
from vegetables, meat, fruits, packed foods and other grocery items to other consumer goods
such as magazines, health and beauty essentials, pet and baby supplies, DVDs, stationery
etcetera (Keith, 2012). Riding the wave of technology and innovation, the management of the
company has also opened up a new sales platform which is online sales which provides the
comfort of ordering grocery and other products while sitting at home to the customers. The
management of the company have huge growth and expansion plans for the company and has the
main objective of promoting the trade practices of the company beyond the national boundaries.
Some of the key issues which are being faced by the management of the company are being
discussed in the following sections of the report.
PROBLEM IDENTIFICATION & ANALYSIS
Issues related to Globalisation for Woolworths Limited:
Pace of globalisation and rapid internationalisation of trade has influenced and encouraged
the management of almost every organisation in any industry to expand the trade activities of the
company beyond national boundaries. Changes in the field of technology and innovation have
been drastic which has helped many companies to effectively monitor and control the operations
and activities related to the international trade. Similarly, the managers of Woolworths have also
made efforts to keep up with the trend of globalisation and expand the international trade
operations of the company. Several issues have been faced by the company which has affected
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