Case-study on Cafe Coffee Day ( CCD)

Amalgamated Bean Coffee Trading Company Ltd, also known as Coffee Day and owned by India's largest coffee conglomerate, operates Café Coffee Day. The case study of Cafe Coffee Day (CCD) is covered in the document that follows. We will go over subjects like advertising, sales promotion, segmentation strategy, general competition, their catchment area, and pricing strategy. The company structure, growth strategy, retail layout, BCG matrix, customer survey, and additional in-depth analysis of the customer survey are all covered in the paper.