Industry Analysis and Environmental Business Audit for Castore

Industry Analysis and
Environmental
Business Audit

Table of Contents
INTRODUCTION ..........................................................................................................................3
Public company...........................................................................................................................3
Private company..........................................................................................................................3
Voluntary company.....................................................................................................................4
Various types of organisation......................................................................................................4
Interrelation between marketing and finance..............................................................................6
Organisational structure..............................................................................................................6
PESTLE analysis.........................................................................................................................7
SWOT Analysis..........................................................................................................................8
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business is a activity which is intended to make profits by providing goods and services.
It is a regular process of making profits by identifying the consumer needs and providing them
the goods and services. Business is a kind of occupation which requires specific type of skills to
derive profits. There are various types of businesses which includes company, sole
proprietorship, partnership and corporations (Hernández-Lara and Gonzales-Bustos, 2018). It can
also be public, private and voluntary. This report includes brief about business, different types of
organisation with their vision, mission, objectives and many more. It consists relation between
marketing & finance along with organisational structure. It also explains the internal and external
factors in refernce with J. Carter Sporting Club Limited operating as Castore is a manufacturer of
sportswear accessories. It was founded by Philip Beahon and Thomas Beahon in 2015. It is
headquartered in Manchester, United Kingdom. Lastly, recommendation and conclusion are
mentioned.
Public company
Public company is defined as the company whose ownership is distributed among the
public. With reference to England Cricket Board(ECB), it is a national governing body in sport
of cricket in which general public are shareholders of the company. It was established in January
1, 1997. In this company's shares is issued to the general public or public can buy the shares of
particular company (Velija, 2018). Hence, public becomes the owner of ECB.
 Purpose: The main purpose of this company to going publicly is that board can raise
more funds from public to increase spending on players fitness, practices and building
new cricket grounds. General people becomes the owner of the company through
investing in company's shares. Public company creates a positive image among the
people. It also creates transparency due to that general public is owner. England Cricket
Board can build various cricket grounds across the world with the help of raised fund
from public.
Private company
Private company refers to a company in which shareholders are company's member,
owned by some people or individually as well. Here shares of company is not distributed among
general public. It is a business with private ownership. In this private limited company there is a