Industry Analysis and Environmental Business Audit for Castore

This report provides an analysis of the internal and external factors of Castore, a manufacturer of sportswear accessories. It includes a PESTLE analysis, SWOT analysis, and recommendations for the company.

Industry Analysis and
Environmental
Business Audit

Table of Contents
INTRODUCTION ..........................................................................................................................3
Public company...........................................................................................................................3
Private company..........................................................................................................................3
Voluntary company.....................................................................................................................4
Various types of organisation......................................................................................................4
Interrelation between marketing and finance..............................................................................6
Organisational structure..............................................................................................................6
PESTLE analysis.........................................................................................................................7
SWOT Analysis..........................................................................................................................8
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business is a activity which is intended to make profits by providing goods and services.
It is a regular process of making profits by identifying the consumer needs and providing them
the goods and services. Business is a kind of occupation which requires specific type of skills to
derive profits. There are various types of businesses which includes company, sole
proprietorship, partnership and corporations (Hernández-Lara and Gonzales-Bustos, 2018). It can
also be public, private and voluntary. This report includes brief about business, different types of
organisation with their vision, mission, objectives and many more. It consists relation between
marketing & finance along with organisational structure. It also explains the internal and external
factors in refernce with J. Carter Sporting Club Limited operating as Castore is a manufacturer of
sportswear accessories. It was founded by Philip Beahon and Thomas Beahon in 2015. It is
headquartered in Manchester, United Kingdom. Lastly, recommendation and conclusion are
mentioned.
Public company
Public company is defined as the company whose ownership is distributed among the
public. With reference to England Cricket Board(ECB), it is a national governing body in sport
of cricket in which general public are shareholders of the company. It was established in January
1, 1997. In this company's shares is issued to the general public or public can buy the shares of
particular company (Velija, 2018). Hence, public becomes the owner of ECB.
 Purpose: The main purpose of this company to going publicly is that board can raise
more funds from public to increase spending on players fitness, practices and building
new cricket grounds. General people becomes the owner of the company through
investing in company's shares. Public company creates a positive image among the
people. It also creates transparency due to that general public is owner. England Cricket
Board can build various cricket grounds across the world with the help of raised fund
from public.
Private company
Private company refers to a company in which shareholders are company's member,
owned by some people or individually as well. Here shares of company is not distributed among
general public. It is a business with private ownership. In this private limited company there is a

separate legal entity and easy incorporation (Green, Sigurjónsson and Skille, 2019). It is divided
into sole proprietorship, partnership and corporations. In context to J. Carter Sporting Club
Limited operating as Castore is a manufacture of sportswear accessories. It was founded by
Philip Beahon and Thomas Beahon in 2015. It is headquartered in Manchester, United Kingdom.
 Purpose: The main objective of private limited company is to maximization of the
profits. In Castore, there is limited number of share holders therefore profit is distributed
among the restricted member. There is also transparency in reporting and company can
choose the best suitable organisational structure to enhance the market growth.
Voluntary company
Voluntary organisation describes as non government organisation(NGO) or non profit
driven company which major aim is to create social impact rather than profits. It is a non
statutory body operates independently and run by individuals. In reference with Sport England, it
is a non profit organisation. It was established as English Sports Council in the year of 1996 as a
non departmental public body (De Dycker, 2019). It is headquartered in London, United
kingdom and comes under the department fro culture, media and sport.
 Purpose: The main purpose of voluntary organisation is to improve the quality of life of
people. Such organisations are not specific to profit gain, it is developed for public
interest or to help the needy people. The objectives of Sport England is to help people &
communities across the country to make them aware about sports importance in life.
Various types of organisation
Aspects of
company
Type of company
Public Private Voluntary
Objective England Cricket Board is
committed to make sure cricket is
for everyone. It is ensuring that
cricket is truly inclusive and
diverse sport.
The main motive of
Castore is to become
the market leader in
the sport industry.
Sport England aims
to positive planning
for sports that
enables the right
facilities to sports
community.
Mission England Cricket Board is focusing
on the preparation and
The company is
focusing on
The company is
focusing on how to

development of the teams which
involves fitness of player, team
management etc. that represent
England at the highest mark in the
Test & ODI of cricket.
maximising the
growth by introducing
various sports
accessories.
make sports as a
part of daily routine
of the people's life
to make them happy
and healthy.
Vision The long-term vision is to deliver
world championships in the men's
and women's league internationally.
The long term strategy
of company to acquire
maximum market
share, and to provide
quality sports training
kit and sports wear.
Sport England
wants to create a
impact on people's
life with the help of
sports activity.
Scope &
Size
The England Cricket Board has
approximately 6,500 clubs in which
approximately 3500 clubs allotted
to junior cricket section (Brown
and et. al., 2021). The England
Cricket Board has recorded more
16 million people watched cricket
through television.
The scope & size of
Castore can be
identified that it signed
a deal worth 25
million euro with
England Cricket Board
in 2021 to become the
supplier of sport kits.
Castore also
sponsoring its
products through
various athletes.
There is large
population in
United Kingdom
wants to take
benefits of sports.
It can be wide
opportunity for
Sport England to
provide them
appropriate
assistance and
encourage them
towards the
advantages of
sports.
Stakeholders As it is public company various
shares of the company distributed
among general public, financial
institution and other investor. It has
In this Castore raised
more than 7 million
euro from private
investors in the year of
The major funding
for this organisation
comes from HM
Treasury and

41 members in their board. 2020. National Lottery.
Interrelation between marketing and finance
Finance is a field which includes the financial design of the company such as costs,
budget allocation, fund raising, profits & loss and other financial decision of the organisation
whereas Marketing involves product development process, supply chain, promotion of the
products and brands, pricing strategy, defining sales target and publicity. The mutual relationship
among them is necessary in which without marketing product life cycles and promotion of the
products is not possible (Ng, 2018). It impacts the sales negatively that leads to low profit. On
the other side , without financial budget marketing of product is not possible. This leads to low
efficiency and low productivity for the organisation. Therefore, both the department needs to
work in collaboration.
Organisational structure
Organisational structure used to define the company's structure that is it well organised or not or
it can achieve the targets of the organisation. It consists chain of command & the responsibility
relationships. This also defines the information flow chart within the company and how decision
making power is distributed between various layers of the company (Gillam and Cosford, 2021).
A well defined structure describes the task of each workforce and how they can contribute to the
organisation. This well organised structuring gives a visual scenario to the company that how it
can take various decision to meet their targets.
 Divisional Structure: In this divisional structure, there are different segments are
described for particular goods or services in the company. It allows department to work
freely.
 Functional Structure: It is also can be defined as bureaucratic organisational structure.
In this company's are categorised into specific divisions with different roles. Each of
these departments have supervisor. In this greater sense of teamwork is achieved for
organisation.
 Hierarchical Structure: It is most widely used organisational structure in which
information and command flows from top to bottom. It's nature is pyramid shaped. In this
workforce of the company are teamed up together & each team or group assigned with a

senior. It is find out that many public, private and voluntary organisations are using this
structure. In fact, England Cricket Board, Castore and Sport England are using this same
hierarchical organisational structure within the organisation.
PESTLE analysis
PESTLE analysis is a technique used to identify the major external forces that shape the
strategy and competitive landscape. It is defined as Political, Economical, Social, Technological,
Legal and Environmental factors affecting any company or organisation (Gupta, Gupta and
Gupta, 2019). In case of Castore, there are some factors which company needs to analyse before
entering in the market as below:
 Political factors: Political factors are related to involvement of local and national
government in the company's business. It is due to government policies plays a
significant role in business. Castore does not invlove in politics due to that government
may change in future and new government can affect the business. It affects in various
ways such as labour law and price regulation.
 Economic factors: It describes the economic condition of country like inflation rate,
exchange rate, taxation rate, interest rate and labour condition etc. organisation
performance is directly influenced by the economic development. This factor helps the
company to understand the spending behaviour of people on sport accessories.
 Social factors: It includes health and safety attitudes, culture, societal rules and
geographical area etc. Cultural and traditional values plays significant role to understand
the consumer behaviour which helps the organisation to make better marketing strategies.
 Technological factors: There are various technological factors affecting the Castore in
UK. Some of the factors are innovation in production in sportswear, innovation in
product offerings, innovation in supply chain, technological advancement in marketing
and technological advancement in research and development etc. Communication
technology like social media marketing helped company to reach to maximum people.
Due to technological advancement product life cycle of new product development
shortened, now new product can be developed easily and quickly.
 Legal factors: Legal factor plays an important role in manufacturing of sports
accessories. The company is complying with various legal factors such as manufacturing
licence, data protection laws, copyrights law, property protection rights and

discrimination law. It is also taking care of employees health and safety as United
Kingdom has strict restrictions on violating these laws. Similarly, data protection law is
following by the company to ensure the consumer privacy.
 Environmental factors: Over the last few years considering environmental factors are
crucial for businesses and industries. It includes carbon emission, safe disposal of
hazardous material, climate change issue, safe waste disposal and pollution regulations.
United Kingdom government offering subsidies to invest in renewable sector. Investing
in renewable technology can be helpful for Castore for long term sustainability. It is
helpful to reduce carbon emission and to meeting with environment standards.
SWOT Analysis
SWOT analysis is a technique used to analysing and identifying Strength, Weaknesses,
Opportunity and Threats of any organization (Teoli, Sanvictores and An, 2019). It is also used
for self assessment and even for any project. In reference with Castore, it is explained as:
Strength Weakness
 Strong brand value: Company created
its strong brand image among people
by providing quality sport wears.
 Market exploration: Company has
focused in various other products in
sport industry. Company signed a deal
worth 25 million euro with England
Cricket Board in 2021 to become the
supplier of sport kits for ten years.
 Old technology: The company is still
using old machineries in its production
units which is reducing the overall
productivity.
 Marketing strategies: Company is not
focusing on attractive marketing
strategies to gain attention of maximum
people.
Opportunity Threat
 New marketplace: Company should
focus on global recognition of the
brand.
 Youth trend: Company can take the
advantage of this opportunity by
following youth requirements
 New entrants: There are many new
players introducing the products at
lower prices.
 Environment issue: In manufacturing
the sport wears, it induces pollution in
the environment that can affect the

brand image.
RECOMMENDATIONS
Analysing the internal and external factor of the organisation it is recommended that
company needs to train their coaches so that they explain the sports kit utilisation in proper way.
In manufacturing of sport kit company needs to identify safety standard to evaluate the overall
performance of the kit. The company should focus on organisational events in which they can
tell the people about the importance of sports kit while playing any sports and how it protects
their body. Company also needs to provide athlete development program to motivate the people
and should develop partnership with other sports organisation as well to explore.
CONCLUSION
From the above report it is concluded that it defines the business and its types. It includes
definition and purpose of various types of company such as public, private and voluntary with
the examples. It also includes various organisation with their objectives, market size & scope,
vision, mission and stakeholders in it with the help of table. Inter relation among marketing and
finance with organisational structure is also described. In addition with internal and external
factors of organisation using PESTLE and SWOT analysis. At the end, recommendations is
described.

REFERENCES
Books and Journals
Brown, T. and et. al., 2021. The sociodemographic profile of the England and Wales Cricket
Board (ECB) talent pathways and first-class counties: considering the British South
Asian player. Managing Sport and Leisure, pp.1-15.
De Dycker, S., 2019. Good governance in Sport: comparative law aspects. The International
Sports Law Journal, 19(1), pp.116-128.
Gillam, S. and Cosford, P., 2021. Organisational structure. In Leadership and Management for
Doctors in Training (pp. 26-31). CRC Press.
Green, K., Sigurjónsson, T. and Skille, E.Å. eds., 2019. Sport in Scandinavia and the Nordic
countries (Vol. 108). London: Routledge.
Gupta, A., Gupta, N. and Gupta, M., 2019. British Airways-A SWOT and PESTLE Analysis-The
impact of Europe 2020 policy. NOLEGEIN-Journal of Corporate & Business
Laws, 1(1), pp.1-11.
Hernández-Lara, A.B. and Gonzales-Bustos, J.P., 2018. The impact of interlocking directorates
on innovation: the effects of business and social ties. Management Decision.
Ng, A.W., 2018. From sustainability accounting to a green financing system: Institutional
legitimacy and market heterogeneity in a global financial centre. Journal of Cleaner
Production, 195, pp.585-592.
Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
Velija, P., 2018. The theory of established-outsider relations: Understanding gender relations in
the cricket figuration. In Figurational Research in Sport, Leisure and Health (pp. 57-70).
Routledge.