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Category Management Assignment PDF
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Added on 2021-05-31
Category Management Assignment PDF
Added on 2021-05-31
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Running head: CATEGORY MANAGEMENTCATEGORY MANAGEMENTName of the StudentName of the UniversityAuthor Note
1CATEGORY MANAGEMENTCategoryChanges and commentsAnalgesicsThe given product has a high GP Margin of49.55%, ST of 7.5 and a LM OF 17%. As theclimate is hot, the given product is popular. BabyThe pharmacy should ensure that they stock thegiven product in high stock. The GP% is at a low of22.82%. Hence, there could be separate section forthe given product.ConfectionaryWith a LM of 6.2, the GP margin is good at36.85%. It should be disposed as not good for theimage of the company.CosmeticsWith a LM of 15.3% and ST of 1.2 then the Grossprofit % is alright. It should be gotten rid of. Cough and coldWith a LM of 18.19 LM and ST of 2.5, the stockneeds to be decreased.DigestionThe given category has products which are pricesensitive. Various supermarkets sell similarproducts and then, the pricing needs to be based oncompetitor pricing. The GP is 41% and hence, pricemust be decreased to improve sales.Eye and lens careThe category is performing well and hence nochanges are required to be made.First aid and wound careThe GMROS is not that good and the ST is 4. Theprofit margin is good at 40.51% and hence, theirperformance is good. The product holds potential toperform well. Hence, it is suggested that theGMROS of each item is figured and the one with ahigh margin needs to be given more space and agood dressing. It is suggested that these items aredisplayed on a prime position and hence, this willlead to more prestige.Foot careThe GP margin is quite high but the GMROS isquite low. However, with a ST of 4.36, it seems tobe underperforming. If the positioning is changed, itmight go a long way in helping to increase thesales. All items in the product need to be examinedand the ones with the largest margin should bedisplayed one.GiftsThe Gifts have not been performing well and havelower figures in all sections like GMROI andGMROS. Hence, it is suggested that the pharmacyreduces the category and purchase only special giftswhich are unique for certain festivals.Hair careThe range of products occupies a huge LM and therest of the important dimensions are bad andtherefore, the GMROS of each bran should bechecked and the best brands be increased.Hand and nailThe given line has a good GP margin but lowGMROS. Remerchandising this category is verycrucial.Home health careThe ST, GMROS are not good. The pharmacy mustapply a differentiation strategy, increase the stockand offer reasonable prices to improve popularity.Household and domesticThe gross profit of the given range is not good. The
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