Causation and Effectuation: Toward A Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency
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This essay demonstrates an understanding about the impact of causation as well as effectuation in regards with entrepreneurial mindset in regards with uncertainty as well as major global dislocations such as climate change.
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Causation and Effectuation: Toward
A Theoretical Shift from Economic
Inevitability to Entrepreneurial
Contingency
A Theoretical Shift from Economic
Inevitability to Entrepreneurial
Contingency
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1
INTRODUCTION
Entrepreneurship can be described as a practice of creating or extracting economic values
whereby entrepreneurs encountered varied risks throughout the business practices in a strategic
manner. An entrepreneur should have capabilities such as communication, self-focus, integrity
and many more which help them to averse risks in an exponential manner (Braun and Sieger,
2021). Casual and effectual thinking are considered as significant for entrepreneurs as these help
them in making critical decisions on timely basis. This essay demonstrates an understanding
about the impact of causation as well as effectuation in regards with entrepreneurial mindset in
regards with uncertainty as well as major global dislocations such as climate change.
MAIN BODY
As per Sarasvathy (2008), causation processes in regards with entrepreneurship can be
described as approach which took specified given effect as well as focus on selecting among
means for creating the effect (Sarasvathy, 2008). Effectuation processes are regards with take a
set of means which are given and then focus on selecting among possible effects for creating the
set of means. Casual thinking in context to entrepreneurship initiates with predetermined
objectives as well as set of means (Shirokova and Et. Al., 2021). Effectuation process is actor
dependent whereas causation process is effect oriented. Business across the globe are becoming
more market free, few of them are using emerging technologies (Grégoire and Cherchem, 2020).
Causation is important for entrepreneurs to know the dynamic environment of the
business. The firms and organisation tend to employ effectuation at initial level and than shift to
causation when achieve growth (Hauser, Eggers and Güldenberg, 2020).
In creation of a venture creation such as HungryPanda, causation is used in identifying the
resources at a specific point of time as well as using them effectively. There are so many
uncertainties involved in creation of a new venture. The uncertainties include technological,
political, environmental, customer, resources (Villani, Linder and Grimaldi, 2018). Causation
involves setting of predetermined goals, which reduces the risk of uncertainty as things or
activities will be pre planned (Høvig, Pettersen, and Aarstad, 2018). In today's scenario, the
technology is changing every year and it is important for the business to run along the world. If
the business will have a planning than it can perform its activities smoothly. The business
without any planning is more tend to run in loss and cannot survive in the market (Matalamäki,
1
Entrepreneurship can be described as a practice of creating or extracting economic values
whereby entrepreneurs encountered varied risks throughout the business practices in a strategic
manner. An entrepreneur should have capabilities such as communication, self-focus, integrity
and many more which help them to averse risks in an exponential manner (Braun and Sieger,
2021). Casual and effectual thinking are considered as significant for entrepreneurs as these help
them in making critical decisions on timely basis. This essay demonstrates an understanding
about the impact of causation as well as effectuation in regards with entrepreneurial mindset in
regards with uncertainty as well as major global dislocations such as climate change.
MAIN BODY
As per Sarasvathy (2008), causation processes in regards with entrepreneurship can be
described as approach which took specified given effect as well as focus on selecting among
means for creating the effect (Sarasvathy, 2008). Effectuation processes are regards with take a
set of means which are given and then focus on selecting among possible effects for creating the
set of means. Casual thinking in context to entrepreneurship initiates with predetermined
objectives as well as set of means (Shirokova and Et. Al., 2021). Effectuation process is actor
dependent whereas causation process is effect oriented. Business across the globe are becoming
more market free, few of them are using emerging technologies (Grégoire and Cherchem, 2020).
Causation is important for entrepreneurs to know the dynamic environment of the
business. The firms and organisation tend to employ effectuation at initial level and than shift to
causation when achieve growth (Hauser, Eggers and Güldenberg, 2020).
In creation of a venture creation such as HungryPanda, causation is used in identifying the
resources at a specific point of time as well as using them effectively. There are so many
uncertainties involved in creation of a new venture. The uncertainties include technological,
political, environmental, customer, resources (Villani, Linder and Grimaldi, 2018). Causation
involves setting of predetermined goals, which reduces the risk of uncertainty as things or
activities will be pre planned (Høvig, Pettersen, and Aarstad, 2018). In today's scenario, the
technology is changing every year and it is important for the business to run along the world. If
the business will have a planning than it can perform its activities smoothly. The business
without any planning is more tend to run in loss and cannot survive in the market (Matalamäki,
1
2017). Effectuation involves, using the available resources creating a goal. If the business will
follow effectuation process than it cannot deal with uncertainties, the available resources may or
may not be useful for the business to tackle the uncertainty (Ortega, García and Santos, 2017).
For example, if an organisation is following effectuation process than if any technological
uncertainty occurs than the company must have resources like financial assistance, skilled
employees, place for installation etc. If any of these resources are not present with the
organisation than it cannot access the technology which will make them suffer (Servantie and
Rispal, 2020). The company, for example, HungryPanda cannot survive for a long run in the
market. Setting goals is the first step which every business organisation should take which to
avoid any type of risk or uncertainty (Arvidsson and Coudounaris, 2020).
When it comes to Causation process it generally take a particular effect and focuses on selecting
among means for the purpose to create that effect. In reference to effectuation process, it takes a
set of means and focuses on selecting among the possible effects which could be created with
that set of means (Braun and Sieger, 2021). For example, a chef has assigned the job to cook
dinner. There are two different methods through which the particular task can be organized.
Firstly, the menu can be picked in advance and the chefs needs to do is list the ingredients
needed and purchase the ingredients as per the decided menu (Grégoire and Cherchem, 2020). It
is a basically a process which can be described as causation. It generally begins with a given
menu and paying emphasis on selecting between effective methods in order to make the food
prepare. In another situation, the host asks the chef to look through the available cupboards
present in the kitchen for the utensils and possible ingredients and then prepare the meal
afterwards. Therefore, the chef has to decide the menu as per the available items and then
prepare the final dishes. It is basically described as the process of effectuation (Høvig, Pettersen,
and Aarstad, 2018).
As per the viewpoint of Schumpeter, the entrepreneurs take the stationary economy to a new
level of development by adding creativity and innovation of their own (Hauser, Eggers and
Güldenberg, 2020). He also added that the entrepreneurs brings innovation in basically two
methods, first is through increasing the demand for few products and second is by reducing the
cost of production. In reference to the entrepreneurship theories, it generally comprises of nature
of decision making framework, nature of opportunities and the nature of entrepreneurs within an
2
follow effectuation process than it cannot deal with uncertainties, the available resources may or
may not be useful for the business to tackle the uncertainty (Ortega, García and Santos, 2017).
For example, if an organisation is following effectuation process than if any technological
uncertainty occurs than the company must have resources like financial assistance, skilled
employees, place for installation etc. If any of these resources are not present with the
organisation than it cannot access the technology which will make them suffer (Servantie and
Rispal, 2020). The company, for example, HungryPanda cannot survive for a long run in the
market. Setting goals is the first step which every business organisation should take which to
avoid any type of risk or uncertainty (Arvidsson and Coudounaris, 2020).
When it comes to Causation process it generally take a particular effect and focuses on selecting
among means for the purpose to create that effect. In reference to effectuation process, it takes a
set of means and focuses on selecting among the possible effects which could be created with
that set of means (Braun and Sieger, 2021). For example, a chef has assigned the job to cook
dinner. There are two different methods through which the particular task can be organized.
Firstly, the menu can be picked in advance and the chefs needs to do is list the ingredients
needed and purchase the ingredients as per the decided menu (Grégoire and Cherchem, 2020). It
is a basically a process which can be described as causation. It generally begins with a given
menu and paying emphasis on selecting between effective methods in order to make the food
prepare. In another situation, the host asks the chef to look through the available cupboards
present in the kitchen for the utensils and possible ingredients and then prepare the meal
afterwards. Therefore, the chef has to decide the menu as per the available items and then
prepare the final dishes. It is basically described as the process of effectuation (Høvig, Pettersen,
and Aarstad, 2018).
As per the viewpoint of Schumpeter, the entrepreneurs take the stationary economy to a new
level of development by adding creativity and innovation of their own (Hauser, Eggers and
Güldenberg, 2020). He also added that the entrepreneurs brings innovation in basically two
methods, first is through increasing the demand for few products and second is by reducing the
cost of production. In reference to the entrepreneurship theories, it generally comprises of nature
of decision making framework, nature of opportunities and the nature of entrepreneurs within an
2
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entrepreneur functions (Ruiz-Jiménez, Ruiz-Arroyo and del Mar Fuentes-Fuentes, 2021). In the
mentioned article, when it comes to management and economics theories, the scholars have
traditionally assumed that the existence of the artifacts basically comprises of markets,
organizations and enterprises (Nelson and Lima, 2020). Also it has been argued that the detailed
information about the creation of artifacts basically needs the notion of effectuation (Servantie
and Rispal, 2020). In case of causation, it basically rests on a logic of prediction and on the other
hand, the effectuation on the logic of control. Generally the effectuation is basically illustrated
through different kind of experiments and business examples. Also it helps in detailed
examination about the effectuation’s connections with the empirical evidence and current
theories (Dao, 2022). Various business incubators basically aims to provide network resources
and basically stimulates the sharing of ideas. In reference to causation approach, it basically
implies that entrepreneurs focuses on the predefined objective and then aim to find the means to
reach this objective (Van Mumford and Zettinig, 2022).
In case of effectuation approach, it basically implies that the entrepreneurs focuses on generally
the means at hand (Henninger and et.al, 2020). In case of entrepreneurs, they take an
effectuation approach who basically have a proclivity to share the ideas and they basically
perceive such network resources who precisely have a high value (McKelvie and et.al, 2020). On
the other hand, Entrepreneurs taking a causation approach, have a limited proclivity to share
ideas with other incubator firms and they perceive such network resources who have a relatively
low value (Kerr and Coviello, 2020). In relation to contingency approach, it generally basically
involves the ideas that business leaders need to adjust their leadership style based on the situation
at hand. Also it becomes a balance of business leader’s natural style and understanding when and
where it needs to be altered (Villani, Linder and Grimaldi, 2018). In reference to
entrepreneurship, the salient dimensions basically comprises of uncertainty and risk. As per the
various economic theories, it predicts that the entrepreneurs as business owning residual
claimants are less averse towards uncertainty and risk as compared to others (Laskovaia, Lee,
Bogatyreva, and Herrmann, 2022). The life of Entrepreneurs totally depends upon two factors
which is uncertainty and risk. They basically don’t have any choices and the future basically
depends upon them. They are highly responsible and accountable for the failure and success and
also the success is never permanent. In case of Entrepreneurs, it is very important to know how
to handle the uncertainty and risk of having to be responsible for the employees and the company
3
mentioned article, when it comes to management and economics theories, the scholars have
traditionally assumed that the existence of the artifacts basically comprises of markets,
organizations and enterprises (Nelson and Lima, 2020). Also it has been argued that the detailed
information about the creation of artifacts basically needs the notion of effectuation (Servantie
and Rispal, 2020). In case of causation, it basically rests on a logic of prediction and on the other
hand, the effectuation on the logic of control. Generally the effectuation is basically illustrated
through different kind of experiments and business examples. Also it helps in detailed
examination about the effectuation’s connections with the empirical evidence and current
theories (Dao, 2022). Various business incubators basically aims to provide network resources
and basically stimulates the sharing of ideas. In reference to causation approach, it basically
implies that entrepreneurs focuses on the predefined objective and then aim to find the means to
reach this objective (Van Mumford and Zettinig, 2022).
In case of effectuation approach, it basically implies that the entrepreneurs focuses on generally
the means at hand (Henninger and et.al, 2020). In case of entrepreneurs, they take an
effectuation approach who basically have a proclivity to share the ideas and they basically
perceive such network resources who precisely have a high value (McKelvie and et.al, 2020). On
the other hand, Entrepreneurs taking a causation approach, have a limited proclivity to share
ideas with other incubator firms and they perceive such network resources who have a relatively
low value (Kerr and Coviello, 2020). In relation to contingency approach, it generally basically
involves the ideas that business leaders need to adjust their leadership style based on the situation
at hand. Also it becomes a balance of business leader’s natural style and understanding when and
where it needs to be altered (Villani, Linder and Grimaldi, 2018). In reference to
entrepreneurship, the salient dimensions basically comprises of uncertainty and risk. As per the
various economic theories, it predicts that the entrepreneurs as business owning residual
claimants are less averse towards uncertainty and risk as compared to others (Laskovaia, Lee,
Bogatyreva, and Herrmann, 2022). The life of Entrepreneurs totally depends upon two factors
which is uncertainty and risk. They basically don’t have any choices and the future basically
depends upon them. They are highly responsible and accountable for the failure and success and
also the success is never permanent. In case of Entrepreneurs, it is very important to know how
to handle the uncertainty and risk of having to be responsible for the employees and the company
3
(Wu, Liu and Su, 2020). In addition to that, the environmental and climate entrepreneurs are
basically defined as the change agents who see the creation of ventures as a method to address
environmental challenges and urgent climate. In case of Entrepreneurship theories, it helps in
bringing better understanding of the behaviour of entrepreneurship exhibited different
entrepreneurs. It also enables one to understand the need for the entrepreneurship and why some
individuals are more entrepreneurial than others (Sarasvathy and Ramesh, 2019).
Conclusion
From the above essay, it can be concluded that Entrepreneurship plays a very important role
when it comes to extraction and creation of the economic values whereby the entrepreneurs
basically faces various risks throughout the business practices in the strategic way. For an
entrepreneur, it is very important to have the desired capabilities for the purpose to deal with the
risky situations in a exponential way. In addition to that, it is also determined that effectual and
casual thinking are considered to be really important for the entrepreneurs as it basically helps in
carrying out effective decisions in a timely manner. It helps in demonstration an understanding
about the influence of causation as well as the effectuation in relation with entrepreneurial
mindset in relation to the uncertainty as well as the major global dislocations which involves
climate change.
4
basically defined as the change agents who see the creation of ventures as a method to address
environmental challenges and urgent climate. In case of Entrepreneurship theories, it helps in
bringing better understanding of the behaviour of entrepreneurship exhibited different
entrepreneurs. It also enables one to understand the need for the entrepreneurship and why some
individuals are more entrepreneurial than others (Sarasvathy and Ramesh, 2019).
Conclusion
From the above essay, it can be concluded that Entrepreneurship plays a very important role
when it comes to extraction and creation of the economic values whereby the entrepreneurs
basically faces various risks throughout the business practices in the strategic way. For an
entrepreneur, it is very important to have the desired capabilities for the purpose to deal with the
risky situations in a exponential way. In addition to that, it is also determined that effectual and
casual thinking are considered to be really important for the entrepreneurs as it basically helps in
carrying out effective decisions in a timely manner. It helps in demonstration an understanding
about the influence of causation as well as the effectuation in relation with entrepreneurial
mindset in relation to the uncertainty as well as the major global dislocations which involves
climate change.
4
REFERENCE
Books and journal:
Braun, I. and Sieger, P., 2021. Under pressure: Family financial support and the ambidextrous
use of causation and effectuation. Strategic Entrepreneurship Journal. 15(4). pp.716-
749.
Grégoire, D. A. and Cherchem, N., 2020. A structured literature review and suggestions for
future effectuation research. Small Business Economics, 54(3), pp.621-639.
Hauser, A., Eggers, F. and Güldenberg, S., 2020. Strategic decision-making in SMEs:
effectuation, causation, and the absence of strategy. Small Business Economics, 54(3),
pp.775-790.
Høvig, Ø., Pettersen, I. B. and Aarstad, J., 2018. Entrepreneurial causation vs. effectuation in a
business incubation context: Implications for recruiting policy and
management. Entrepreneurship Research Journal, 8(1).
Matalamäki, M. J., 2017. Effectuation, an emerging theory of entrepreneurship–towards a
mature stage of the development. Journal of Small Business and Enterprise
Development.
Ortega, A. M., García, M. T. and Santos, M. V., 2017. Effectuation-causation: what happens in
new product development?. Management Decision.
Servantie, V. and Rispal, M. H., 2020. Bricolage, effectuation, and causation shifts over time in
the context of social entrepreneurship. In Social Entrepreneurship and Bricolage (pp.
49-74). Routledge.
Shirokova, G. and Et. Al., 2021. Effectuation and causation, firm performance, and the impact of
institutions: A multi-country moderation analysis. Journal of business research, 129,
pp.169-182.
Villani, E., Linder, C. and Grimaldi, R., 2018. Effectuation and causation in science-based new
venture creation: A configurational approach. Journal of Business Research, 83, pp.173-
185.
Arvidsson, H. G. and Coudounaris, D. N., 2020. Effectuation versus causation: A case study of
an IT recruitment firm. International Journal of Entrepreneurship, 24(4), pp.1-13.
Braun, I. and Sieger, P., 2021. Under pressure: Family financial support and the ambidextrous
use of causation and effectuation. Strategic Entrepreneurship Journal, 15(4), pp.716-749.
Grégoire, D.A. and Cherchem, N., 2020. A structured literature review and suggestions for future
effectuation research. Small Business Economics, 54(3), pp.621-639.
Høvig, Ø., Pettersen, I.B. and Aarstad, J., 2018. Entrepreneurial causation vs. effectuation in a
business incubation context: Implications for recruiting policy and
management. Entrepreneurship Research Journal, 8(1).
5
Books and journal:
Braun, I. and Sieger, P., 2021. Under pressure: Family financial support and the ambidextrous
use of causation and effectuation. Strategic Entrepreneurship Journal. 15(4). pp.716-
749.
Grégoire, D. A. and Cherchem, N., 2020. A structured literature review and suggestions for
future effectuation research. Small Business Economics, 54(3), pp.621-639.
Hauser, A., Eggers, F. and Güldenberg, S., 2020. Strategic decision-making in SMEs:
effectuation, causation, and the absence of strategy. Small Business Economics, 54(3),
pp.775-790.
Høvig, Ø., Pettersen, I. B. and Aarstad, J., 2018. Entrepreneurial causation vs. effectuation in a
business incubation context: Implications for recruiting policy and
management. Entrepreneurship Research Journal, 8(1).
Matalamäki, M. J., 2017. Effectuation, an emerging theory of entrepreneurship–towards a
mature stage of the development. Journal of Small Business and Enterprise
Development.
Ortega, A. M., García, M. T. and Santos, M. V., 2017. Effectuation-causation: what happens in
new product development?. Management Decision.
Servantie, V. and Rispal, M. H., 2020. Bricolage, effectuation, and causation shifts over time in
the context of social entrepreneurship. In Social Entrepreneurship and Bricolage (pp.
49-74). Routledge.
Shirokova, G. and Et. Al., 2021. Effectuation and causation, firm performance, and the impact of
institutions: A multi-country moderation analysis. Journal of business research, 129,
pp.169-182.
Villani, E., Linder, C. and Grimaldi, R., 2018. Effectuation and causation in science-based new
venture creation: A configurational approach. Journal of Business Research, 83, pp.173-
185.
Arvidsson, H. G. and Coudounaris, D. N., 2020. Effectuation versus causation: A case study of
an IT recruitment firm. International Journal of Entrepreneurship, 24(4), pp.1-13.
Braun, I. and Sieger, P., 2021. Under pressure: Family financial support and the ambidextrous
use of causation and effectuation. Strategic Entrepreneurship Journal, 15(4), pp.716-749.
Grégoire, D.A. and Cherchem, N., 2020. A structured literature review and suggestions for future
effectuation research. Small Business Economics, 54(3), pp.621-639.
Høvig, Ø., Pettersen, I.B. and Aarstad, J., 2018. Entrepreneurial causation vs. effectuation in a
business incubation context: Implications for recruiting policy and
management. Entrepreneurship Research Journal, 8(1).
5
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Hauser, A., Eggers, F. and Güldenberg, S., 2020. Strategic decision-making in SMEs:
effectuation, causation, and the absence of strategy. Small Business Economics, 54(3), pp.775-
790.
Ruiz-Jiménez, J.M., Ruiz-Arroyo, M. and del Mar Fuentes-Fuentes, M., 2021. The impact of
effectuation, causation, and resources on new venture performance: novice versus expert
entrepreneurs. Small Business Economics, 57(4), pp.1761-1781.
Servantie, V. and Rispal, M.H., 2020. Bricolage, effectuation, and causation shifts over time in
the context of social entrepreneurship. In Social Entrepreneurship and Bricolage (pp. 49-74).
Routledge.
Nelson, R. and Lima, E., 2020. Effectuations, social bricolage and causation in the response to a
natural disaster. Small Business Economics, 54(3), pp.721-750.
Dao, B.A.K., 2022. Causation and effectuation. In Modern Classics in Entrepreneurship
Studies (pp. 209-228). Palgrave Macmillan, Cham.
Van Mumford, J. and Zettinig, P., 2022. Co-creation in effectuation processes: A stakeholder
perspective on commitment reasoning. Journal of Business Venturing, 37(4), p.106209.
Henninger, P., Brem, A., Giones, F., Bican, P.M. and Wimschneider, C., 2020. Effectuation vs.
causation: Can established firms use start-up decision-making principles to stay
innovative?. International Journal of Innovation Management, 24(01), p.2050002.
McKelvie, A., Chandler, G.N., DeTienne, D.R. and Johansson, A., 2020. The measurement of
effectuation: highlighting research tensions and opportunities for the future. Small Business
Economics, 54(3), pp.689-720.
Kerr, J. and Coviello, N., 2020. Weaving network theory into effectuation: A multi-level
reconceptualization of effectual dynamics. Journal of Business Venturing, 35(2), p.105937.
Villani, E., Linder, C. and Grimaldi, R., 2018. Effectuation and causation in science-based new
venture creation: A configurational approach. Journal of Business Research, 83, pp.173-185.
Uzhegova, M. and Torkkeli, L., 2022. Business responsibility and effectuation in
internationalized SMEs. International Entrepreneurship and Management Journal, pp.1-23.
Laskovaia, A., Lee, Y., Bogatyreva, K. and Herrmann, P., 2022. Harmonious passion,
effectuation and firm performance: the moderated mediation effect of entrepreneurial
experience. Management Decision, (ahead-of-print).
6
effectuation, causation, and the absence of strategy. Small Business Economics, 54(3), pp.775-
790.
Ruiz-Jiménez, J.M., Ruiz-Arroyo, M. and del Mar Fuentes-Fuentes, M., 2021. The impact of
effectuation, causation, and resources on new venture performance: novice versus expert
entrepreneurs. Small Business Economics, 57(4), pp.1761-1781.
Servantie, V. and Rispal, M.H., 2020. Bricolage, effectuation, and causation shifts over time in
the context of social entrepreneurship. In Social Entrepreneurship and Bricolage (pp. 49-74).
Routledge.
Nelson, R. and Lima, E., 2020. Effectuations, social bricolage and causation in the response to a
natural disaster. Small Business Economics, 54(3), pp.721-750.
Dao, B.A.K., 2022. Causation and effectuation. In Modern Classics in Entrepreneurship
Studies (pp. 209-228). Palgrave Macmillan, Cham.
Van Mumford, J. and Zettinig, P., 2022. Co-creation in effectuation processes: A stakeholder
perspective on commitment reasoning. Journal of Business Venturing, 37(4), p.106209.
Henninger, P., Brem, A., Giones, F., Bican, P.M. and Wimschneider, C., 2020. Effectuation vs.
causation: Can established firms use start-up decision-making principles to stay
innovative?. International Journal of Innovation Management, 24(01), p.2050002.
McKelvie, A., Chandler, G.N., DeTienne, D.R. and Johansson, A., 2020. The measurement of
effectuation: highlighting research tensions and opportunities for the future. Small Business
Economics, 54(3), pp.689-720.
Kerr, J. and Coviello, N., 2020. Weaving network theory into effectuation: A multi-level
reconceptualization of effectual dynamics. Journal of Business Venturing, 35(2), p.105937.
Villani, E., Linder, C. and Grimaldi, R., 2018. Effectuation and causation in science-based new
venture creation: A configurational approach. Journal of Business Research, 83, pp.173-185.
Uzhegova, M. and Torkkeli, L., 2022. Business responsibility and effectuation in
internationalized SMEs. International Entrepreneurship and Management Journal, pp.1-23.
Laskovaia, A., Lee, Y., Bogatyreva, K. and Herrmann, P., 2022. Harmonious passion,
effectuation and firm performance: the moderated mediation effect of entrepreneurial
experience. Management Decision, (ahead-of-print).
6
Wu, L., Liu, H. and Su, K., 2020. Exploring the dual effect of effectuation on new product
development speed and quality. Journal of Business Research, 106, pp.82-93.
Deng, C., Yang, J., Su, Z. and Zhang, S., 2021. The double-edged sword impact of effectuation
on new product creativity: The moderating role of competitive intensity and firm size. Journal of
Business Research, 137, pp.1-12.
Engmann, A. and Ngwakwe, C.C., 2021. A moderation approach to online social interaction in
entrepreneurship using the effectuation and causation theory. Journal of Governance and
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Choi, H., 2021. Effectuation processes of social media and student entrepreneurs in South
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Solesvik, M.Z., 2019. Effectuation, causation and radical innovation in Norwegian firms.
In ISPIM Conference Proceedings (pp. 1-5). The International Society for Professional
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McGowan, P., 2018. The impact of effectuation on small firm buying decisions. IMP Journal.
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and causal decision logics in online and high-tech start-up firms. Small Business
Economics, 54(3), pp.641-664.
Sirén, C., Parida, V., Patel, P.C. and Wincent, J., 2019. Rushed and short on time: The negative
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Parker, J., Corner, P.D., Woodfield, P.J. and Singh, S., 2021. Developing Endogenous
Innovations: Corporate Entrepreneurship and Effectuation. Entrepreneurship Research
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making logics in servitization. Industrial Marketing Management, 82, pp.15-26.
7
development speed and quality. Journal of Business Research, 106, pp.82-93.
Deng, C., Yang, J., Su, Z. and Zhang, S., 2021. The double-edged sword impact of effectuation
on new product creativity: The moderating role of competitive intensity and firm size. Journal of
Business Research, 137, pp.1-12.
Engmann, A. and Ngwakwe, C.C., 2021. A moderation approach to online social interaction in
entrepreneurship using the effectuation and causation theory. Journal of Governance and
Regulation/Volume, 10(2).
Choi, H., 2021. Effectuation processes of social media and student entrepreneurs in South
Korea. Journal of Small Business Management, pp.1-44.
Solesvik, M.Z., 2019. Effectuation, causation and radical innovation in Norwegian firms.
In ISPIM Conference Proceedings (pp. 1-5). The International Society for Professional
Innovation Management (ISPIM).
Malsch, F. and Guieu, G., 2019. How to get more with less? Scarce resources and high social
ambition: effectuation as KM tool in social entrepreneurial projects. Journal of Knowledge
Management.
McGowan, P., 2018. The impact of effectuation on small firm buying decisions. IMP Journal.
Szambelan, S., Jiang, Y. and Mauer, R., 2020. Breaking through innovation barriers: Linking
effectuation orientation to innovation performance. European Management Journal, 38(3),
pp.425-434.
Frese, T., Geiger, I. and Dost, F., 2020. An empirical investigation of determinants of effectual
and causal decision logics in online and high-tech start-up firms. Small Business
Economics, 54(3), pp.641-664.
Sirén, C., Parida, V., Patel, P.C. and Wincent, J., 2019. Rushed and short on time: The negative
effects of temporal planning and flexible pacing style on the entrepreneurial alertness–
effectuation relationship. Journal of Business Research, 101, pp.555-560.
Parker, J., Corner, P.D., Woodfield, P.J. and Singh, S., 2021. Developing Endogenous
Innovations: Corporate Entrepreneurship and Effectuation. Entrepreneurship Research
Journal, 11(1).
Cui, L., Su, S.I.I., Feng, Y. and Hertz, S., 2019. Causal or effectual? Dynamics of decision
making logics in servitization. Industrial Marketing Management, 82, pp.15-26.
7
George, N.M. and Parida, V., 2018. Causation, effectuation and entrepreneurial alertness on
initial venture sale.
Weigand, C., 2019. Beyond the finance paradigm: the entrepreneurial logic of financial resource
acquisition from an effectuation perspective. International Journal of Entrepreneurial
Venturing, 11(5), pp.440-460.
Kerr, J., 2020. On effectuation and networks: Three essays on their mutuality.
Schmidt, J. and Heidenreich, S., 2019. Empowering for effectuation: examining organisational
preparedness for corporate entrepreneurship as antecedent of psychological empowerment and
entrepreneurial behaviour. International Journal of Entrepreneurial Venturing, 11(1), pp.47-80.
Karlson, B., Bellavitis, C. and France, N., 2021. Commercializing LanzaTech, from waste to
fuel: An effectuation case. Journal of Management & Organization, 27(1), pp.175-196.
Barros, B.R., Sigahi, T.F.A.C. and Saltorato, P., 2020. Confronting the classical view of
entrepreneurial action: the effectuation logic as a way to cope with uncertainty/Confrontando a
visao classica da acao empreendedora: a logica effectuation como forma de lidar com
incertezas. Revista Exacta, 18(2), pp.259-278.
Renton, M. and Simmonds, H., 2019. Effectuation and Morphogenesis in the New Zealand
Fairtrade Marketing System. Journal of Macromarketing, 39(4), pp.385-399.
Dash, R. and Ranjan, K.R., 2019. An effectual–causal view of managerial decisions in the
internationalization of Indian MNEs. Journal of International Management, 25(1), pp.101-120.
Johannisson, B., 2020. Disclosing everyday practices constituting social entrepreneuring–a case
of necessity effectuation. In Social Entrepreneurship and Bricolage (pp. 129-145). Routledge.
Holtel, S. and Heinen-Konschak, E., 2018, July. How to Root Effectuation Skills in Your Project
Team: Improve Project Performance by Balancing Uncertainty. In Proceedings of the 23rd
European Conference on Pattern Languages of Programs (pp. 1-9).
Mumford, J.V. and Zettinig, P., 2020. A Stakeholder Perspective on Effectuation Processes.
In Academy of Management Proceedings (Vol. 2020, No. 1, p. 18910). Briarcliff Manor, NY
10510: Academy of Management.
Djamel, K., 2021. Identification des opportunités en entrepreneuriat responsable: effectuation,
causation et dynamique des valeurs personnelles (Doctoral dissertation, Lyon).
8
initial venture sale.
Weigand, C., 2019. Beyond the finance paradigm: the entrepreneurial logic of financial resource
acquisition from an effectuation perspective. International Journal of Entrepreneurial
Venturing, 11(5), pp.440-460.
Kerr, J., 2020. On effectuation and networks: Three essays on their mutuality.
Schmidt, J. and Heidenreich, S., 2019. Empowering for effectuation: examining organisational
preparedness for corporate entrepreneurship as antecedent of psychological empowerment and
entrepreneurial behaviour. International Journal of Entrepreneurial Venturing, 11(1), pp.47-80.
Karlson, B., Bellavitis, C. and France, N., 2021. Commercializing LanzaTech, from waste to
fuel: An effectuation case. Journal of Management & Organization, 27(1), pp.175-196.
Barros, B.R., Sigahi, T.F.A.C. and Saltorato, P., 2020. Confronting the classical view of
entrepreneurial action: the effectuation logic as a way to cope with uncertainty/Confrontando a
visao classica da acao empreendedora: a logica effectuation como forma de lidar com
incertezas. Revista Exacta, 18(2), pp.259-278.
Renton, M. and Simmonds, H., 2019. Effectuation and Morphogenesis in the New Zealand
Fairtrade Marketing System. Journal of Macromarketing, 39(4), pp.385-399.
Dash, R. and Ranjan, K.R., 2019. An effectual–causal view of managerial decisions in the
internationalization of Indian MNEs. Journal of International Management, 25(1), pp.101-120.
Johannisson, B., 2020. Disclosing everyday practices constituting social entrepreneuring–a case
of necessity effectuation. In Social Entrepreneurship and Bricolage (pp. 129-145). Routledge.
Holtel, S. and Heinen-Konschak, E., 2018, July. How to Root Effectuation Skills in Your Project
Team: Improve Project Performance by Balancing Uncertainty. In Proceedings of the 23rd
European Conference on Pattern Languages of Programs (pp. 1-9).
Mumford, J.V. and Zettinig, P., 2020. A Stakeholder Perspective on Effectuation Processes.
In Academy of Management Proceedings (Vol. 2020, No. 1, p. 18910). Briarcliff Manor, NY
10510: Academy of Management.
Djamel, K., 2021. Identification des opportunités en entrepreneuriat responsable: effectuation,
causation et dynamique des valeurs personnelles (Doctoral dissertation, Lyon).
8
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Reh, S., 2020. Qualitative Studie zu Effectuation: Exploration von Einflussgrößen.
In Effectuation als Startup-Entscheidungslogik (pp. 49-71). Springer Gabler, Wiesbaden.
Akulava, M. and Guerrero, M., 2022. Entrepreneurial gendered ambidexterity in Belarusian
SMEs. The Journal of Technology Transfer, pp.1-26.
Shi, L. and Miles, A., 2020. Non-effectual, non-customer effectual, or customer-effectual: a
conceptual exploration of the applicability of the effectuation logic in startup brand identity
construction. Journal of Business Research, 113, pp.168-179.
Evers, N. and Andersson, S., 2021. Predictive and effectual decision-making in high-tech
international new ventures–A matter of sequential ambidexterity. International Business
Review, 30(1), p.101655.
Mattes, K. and Freiling, J., 2019, June. Understanding shifts of entrepreneurial decision-making:
A process study of effectual and causal logics in the venture creating process. In 2019 IEEE
International Conference on Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-19).
IEEE.
Coelho, L.M.L., 2022. How Does An Entrepreneur Create A Born Global Firm?: A Case Study
Of A Swedish Start-Up Trying To Enter The Indian Market (Doctoral dissertation, Halmstad
University).
Martin, B.C., Walsh, L., Keating, A. and Geiger, S., 2020. Ineffectual Orders: Habituated
Effectuation in a Scaling Social Enterprise. In Academy of Management Proceedings (Vol. 2020,
No. 1, p. 20531). Briarcliff Manor, NY 10510: Academy of Management.
Lagdameo, J.L., 2021. How Entrepreneurial Alertness Influences the Leader's Choice of
Strategic Approached in New Venture Creation During the COVID-19 Pandemic.
Cannatelli, B., Pedrini, M. and Braun, M., 2019. Individual-level antecedents of the
entrepreneurial approach: the role of different types of passion in the Italian craft brewing
industry. International Entrepreneurship and Management Journal, 15(4), pp.1193-1219.
Hensel, R. and Visser, R., 2020. Does personality influence effectual behaviour?. International
Journal of Entrepreneurial Behavior & Research.
Nicholls-Nixon, C.L. and Valliere, D., 2021. Entrepreneurial logic and fit: a cross-level model of
incubator performance. International Journal of Entrepreneurial Behavior & Research.
Alam, M.N., Masroor, I. and Nabi, M.N.U., 2020. Does entrepreneurs’ risk perception influence
firm’s rapidity in foreign market entry through moderation of entrepreneurial decision-making
approach?. Review of International Business and Strategy.
9
In Effectuation als Startup-Entscheidungslogik (pp. 49-71). Springer Gabler, Wiesbaden.
Akulava, M. and Guerrero, M., 2022. Entrepreneurial gendered ambidexterity in Belarusian
SMEs. The Journal of Technology Transfer, pp.1-26.
Shi, L. and Miles, A., 2020. Non-effectual, non-customer effectual, or customer-effectual: a
conceptual exploration of the applicability of the effectuation logic in startup brand identity
construction. Journal of Business Research, 113, pp.168-179.
Evers, N. and Andersson, S., 2021. Predictive and effectual decision-making in high-tech
international new ventures–A matter of sequential ambidexterity. International Business
Review, 30(1), p.101655.
Mattes, K. and Freiling, J., 2019, June. Understanding shifts of entrepreneurial decision-making:
A process study of effectual and causal logics in the venture creating process. In 2019 IEEE
International Conference on Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-19).
IEEE.
Coelho, L.M.L., 2022. How Does An Entrepreneur Create A Born Global Firm?: A Case Study
Of A Swedish Start-Up Trying To Enter The Indian Market (Doctoral dissertation, Halmstad
University).
Martin, B.C., Walsh, L., Keating, A. and Geiger, S., 2020. Ineffectual Orders: Habituated
Effectuation in a Scaling Social Enterprise. In Academy of Management Proceedings (Vol. 2020,
No. 1, p. 20531). Briarcliff Manor, NY 10510: Academy of Management.
Lagdameo, J.L., 2021. How Entrepreneurial Alertness Influences the Leader's Choice of
Strategic Approached in New Venture Creation During the COVID-19 Pandemic.
Cannatelli, B., Pedrini, M. and Braun, M., 2019. Individual-level antecedents of the
entrepreneurial approach: the role of different types of passion in the Italian craft brewing
industry. International Entrepreneurship and Management Journal, 15(4), pp.1193-1219.
Hensel, R. and Visser, R., 2020. Does personality influence effectual behaviour?. International
Journal of Entrepreneurial Behavior & Research.
Nicholls-Nixon, C.L. and Valliere, D., 2021. Entrepreneurial logic and fit: a cross-level model of
incubator performance. International Journal of Entrepreneurial Behavior & Research.
Alam, M.N., Masroor, I. and Nabi, M.N.U., 2020. Does entrepreneurs’ risk perception influence
firm’s rapidity in foreign market entry through moderation of entrepreneurial decision-making
approach?. Review of International Business and Strategy.
9
Sarasvathy, S.D. and Ramesh, A., 2019. An effectual model of collective action for addressing
sustainability challenges. Academy of Management Perspectives, 33(4), pp.405-424.
Online:
Sarasvathy. S. D. 2008. Effectuation: Elements of Entrepreneurial Expertise. [Online]. Available
through:<https://www.researchgate.net/publication/228786046_Effectuation_Elements_
of_Entrepreneurial_Expertise>
10
sustainability challenges. Academy of Management Perspectives, 33(4), pp.405-424.
Online:
Sarasvathy. S. D. 2008. Effectuation: Elements of Entrepreneurial Expertise. [Online]. Available
through:<https://www.researchgate.net/publication/228786046_Effectuation_Elements_
of_Entrepreneurial_Expertise>
10
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