Innovation and Sustainable Business Development at Commonwealth Bank Australia

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Added on  2023/06/13

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This presentation discusses the business model, disruption, smart connected products, opportunities and threats, business model canvas, value proposition and resources of Commonwealth Bank Australia. It also includes information about the bank's history, services, and growth expectations.

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INNOVATION AND
SUSTAINABLE BUSINESS
DEVELOPMENT
Commonwealth Bank Australia

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Business Model is the framework that includes all the components of
business together. It envisions the firm as a platform of decisions and
their results. The above picture shows different components of
business model:
What is Business Model?
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Disruption is the process which change and improve
the way in which business professionals think and run
their business (Christensen, 2006). The company can
implement disruption by following the above steps.
What is Disruption?
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Commonwealth Bank is a multi-national bank in Australia
that was founded in the year 1911. It is one of the largest
banks in Australia that offers above given services.
Commonwealth Bank Australia
servic
es
Retail
banking
services
Investm
ent
Institutio
nal
banking
Superan
nuation
Insura
nce

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Smart-connected products are created by incorporating
sensors, software and other updated technologies.
Commonwealth Bank has implemented different smart-
connected products.
Smart Connected Products
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Opportunities and Threats of Smart-connected
Products
Opportunities Threats
To attain competitive
edge in global
banking industry.
To create a large
customer base.
To operate business
activities through
smart-machines
(Porter &
Heppelmann).
Increased cost of
Training
Staff is unable to
adopt changes in
technology.
Security Issues
Theft of confidential
data
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Business Model Canvas
(CBA)
Key Partners
Credit card firms
Investors
Subsidiaries
Agreements with
2 Chinese banks
(Jinan City
Commercial
Bank and
Hangzhou City
Commercial
Bank)
Society
Financial clients
Financial
regulatory
agencies.
Key Activities
Retail banking
services
Investment and
insurance services
Loan facility
Credit card facility
Risk assessment
and management
Opening saving
account
Customer
procurement
Value Proposition
Financial and
retail banking
services
The bank is
popular as one
of the largest
banks in
Australia.
Risk
monitoring and
control
Viable growth
The bank
offers financial
services to
personal
customers and
businesses.
Management
of wealth.
Customer
Relationships
Personal
contact
with
customers
Security to
confidential
information
of
customers.
Trust and
convenienc
e
Non-
personal
channels
Brand
image and
reputation.
Customer
Segments
Mass
population
All income
group
people
Both males
and females
Credit card
users
Account
holders
Government
Key Resources
Extensive
distribution
network
The organization
has established
more than 100
branches.
Reputation of
Channels
Website of
Commonwealth
Bank
Mobile Banking
Net Banking
Social media
networking sites

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Value proposition and
resources
Financial and
retail banking
services
largest banks in
Australia.
Viable growth
Management of
wealth.
More than 100
branches.
Wide distribution
network
IT capabilities
Human resources
Value Proposition Resources and
Capabilities
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Supportive in future development
Business model can overcome the future challenges.
The above-graph shows growth expectations at CBA.
Conclusion
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