CEAT Tyres: Strategic Supply Chain Management Plan

Supply Chain Management Report

Synopsis Report
Purpose: The report will discuss the strategic supply chain management plan of one of the
leading tyre manufacturer, that is, CEAT. The purpose of this report is to investigate all the links
in an integrated supply chain and implementation of supply chain management practices from a
strategic viewpoint. The literature will also discuss strategic supply chain & logistic plan of the
business and its supply chain partners.
Design/methodology/approach: The literature in the report is examined in the following
manner. Firstly, an audit covering of a major component of all relevant links in the supply chain
including information, physical storage, management, leadership, movements and
up/downstream integration is provided. Secondly, a description of the integration and links in the
supply chain by a suitable diagram and an explanation with the written description with all the
relevant theoretical concepts are provided. Thirdly, a strategic supply chain and logistic plan
covering the problems identified in the audit, the organization's strategic vision which will form
the basis of developing a strategic operations plan, customer's requirements and their order
winning and at last a time frame of execution of the recommendation is provided. The data is
collected by contacting the personals within the company, using internet sources and by referring
some of the elite journals and relevant data from the company website.
Findings: A vital new subject from the writing is the significance of taking an all-encompassing
perspective, and the foundational idea of communications between the members. In the
meantime, it is likewise evident that this necessity to take such an all-encompassing and
foundational perspective of the production network goes about as an obstruction to more broad
execution. The key idea of receiving a store network-wide point of view, from one perspective

gives a huge potential advantage, and on alternate requires exchanging accomplices to think and
act deliberately. This is less demanding said than done inside a stand‐alone association, let alone
over a different and scattered gathering of exchanging accomplices.
Research limitations/implications: The extent of this survey is by configuration constrained to a
cross‐section of the writing here. All things considered, it can't, and does not, endeavour to be an
examination of the full scope of the writing, however a testing of critical and persuasive works.
Practical Implications: This audit of the writing serves to feature the inter‐dependence between
joining (innovations, coordination, and associations), a vital perspective of production network
frameworks, and execution approach. Every one of the three needs to illuminate and support
each other all together for the administration of supply chains to have the capacity to convey on
the guarantee of advantages for all exchanging accomplices.
Originality/value: This examination surveys an example of later and exemplary writing in this
field, and in doing as such gives some reasonable rules to the lead of future research. To the best
of the knowledge, this project report is the self-work while it has considerations and researchers
taken from some of the scholarly articles.
Report
Introduction
The globalization of business and the undeniably aggressive weights have driven numerous
assembling firms to build up a viable production network intending to limit the inventory
network cost; store network arranging is turning into the vital component of organization
administration. Supply chains have customarily been divided, neglecting to coordinate the

business works in calculated chain process(Ashby, Leat, and Hudson-Smith, 2012). Numerous
issues, for example, expanded stock conveying costs, longer request lead times, and trouble in
reacting proactively to continuous changes, have diminished benefits and debilitated client
generosity, which can be settled by coordinating store network administration frameworks for
warehousing and transportation.
Supply chain management is defined as the process flow of any product within the organization
which requires an intensive study and integration of planning, research, control and execution. It
is the most important process in the organization as this helps in the delivery of the product to the
customer at the right time and organizes the company's work process(Stadtler, 2015). Supply
chain management incorporates the coordinated arranging and execution of procedures required
to enhance the stream of materials, data and money related capital in the territories that
comprehensively incorporate request arranging, sourcing, generation, stock administration and
capacity, transportation - or coordination - and return for abundance or deficient items(Seuring,
2013). Both business procedure and specific programming are utilized as a part of these
undertakings to make an upper hand.
The literature in this essay is going to discuss about the supply chain management of one of the
leading manufacturing company that is CEAT who deals in the manufacturing tyres of the
vehicles. The report will discuss the supply chain management procedure in the company and the
need to improve on the management process while giving out an audit covering of a major
component of all relevant links in the supply chain including information, physical storage,
management, leadership, movements and up/downstream integration is provided. a description of
the integration and links in the supply chain by a suitable diagram and an explanation with
written description with all the relevant theoretical concepts are provided. Further, a strategic