Celebrity and Stardom Assignment Report
Added on 2022-09-05
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Celebrity and Stardom
Name of the Student
Name of the University
Author’s Note
Name of the Student
Name of the University
Author’s Note
The worship of celebrity is being condemned every day in public. It is assumed to be the false
interpretation inside the mind and a fake consciousness about individual slavery. It has been
referred by Chris Rojek as the “ Devil’s Work” (Cinque 2019).
At present, a strong connection between celebrities and fans have been observed. It has a higher
level of emotional attachment which draws the intense feelings on the celebrities within a
positive emotional dependence. A relation has been speculated between celebrity worship and
religious worship.
Celebrity endorsement is a vital part of advertising strategy today. The companies get the success
and achievement depending on the celebrity endorsement, and promotion of the business and
products can be very smooth. The benefit of celebrity endorsement reflects in the business
through a commotion in the human mind. As many of the people regard celebrities as the role
models, and it influences them to purchase a product (Dahlke 2015).
The term celebrity refers to various personalities, including the sportspersons, the actors, the
entertainers and artists. Both celebrities and commodities have a limited life span after a certain
time. The celebrities may relate to the endorsement of shoes, makeup commodities and many
other products.
According to DeBono and Harnish, celebrities are attractive that helps in pursuing the concerned
consumer acceptance in society. The brand function is the meaning of identification to the
consumers, which reduces the costs of search, effort and perceives the risks. The decision -
making has been facilitated, and it enables in providing the guarantee of quality and reliability.
The young adults or the teenagers easily consider the public figures such as the film stars, the
political leaders, the artist, the athletes, singers, dancers as the role models. They have always
preferred in placing those characters in the top idol list (King 2015).
However, the idol worship has the doctrine of being the pop-artist worship that requires
intelligence and talent. The romanticism of the film stars and the movie stars are highly
appreciable and idealized to the young people as the idols. This point produces vanity and
people's extravagant imaginations. Pop-artist worship is a stimulator of the sense of the people.
interpretation inside the mind and a fake consciousness about individual slavery. It has been
referred by Chris Rojek as the “ Devil’s Work” (Cinque 2019).
At present, a strong connection between celebrities and fans have been observed. It has a higher
level of emotional attachment which draws the intense feelings on the celebrities within a
positive emotional dependence. A relation has been speculated between celebrity worship and
religious worship.
Celebrity endorsement is a vital part of advertising strategy today. The companies get the success
and achievement depending on the celebrity endorsement, and promotion of the business and
products can be very smooth. The benefit of celebrity endorsement reflects in the business
through a commotion in the human mind. As many of the people regard celebrities as the role
models, and it influences them to purchase a product (Dahlke 2015).
The term celebrity refers to various personalities, including the sportspersons, the actors, the
entertainers and artists. Both celebrities and commodities have a limited life span after a certain
time. The celebrities may relate to the endorsement of shoes, makeup commodities and many
other products.
According to DeBono and Harnish, celebrities are attractive that helps in pursuing the concerned
consumer acceptance in society. The brand function is the meaning of identification to the
consumers, which reduces the costs of search, effort and perceives the risks. The decision -
making has been facilitated, and it enables in providing the guarantee of quality and reliability.
The young adults or the teenagers easily consider the public figures such as the film stars, the
political leaders, the artist, the athletes, singers, dancers as the role models. They have always
preferred in placing those characters in the top idol list (King 2015).
However, the idol worship has the doctrine of being the pop-artist worship that requires
intelligence and talent. The romanticism of the film stars and the movie stars are highly
appreciable and idealized to the young people as the idols. This point produces vanity and
people's extravagant imaginations. Pop-artist worship is a stimulator of the sense of the people.
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