CEO retail sectori Mike Ashley

Please follow the guidance and request points for the report regarding Mike Ashley. All needs to be related to his work. As theories of leadership /management used by him should be explained more than 5. Use 10-15 references. In the photo attached (jpeg) are the points that needs to be discussed regarding Mike Ashley work as CEO.

CEO retail sectori Mike
Ashley

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
A). Examine the management style and state the principle and functions of management used
by the CEO Mike Ashley of Frasers Group Plc..........................................................................1
B). Analyse the steps taken by the CEO the change in organisation structure in order to
achieve high performance and state the change in organisation culture brought about by the
CEO Mike Ashley of Frasers Group Plc and its impact on the employees................................3
C). Describe the leadership style of the CEO Mike Ashley of Frasers Group Plc to enhance the
organisational effectiveness.........................................................................................................5
D). Analyse the effects of power, influence and conflict at Frasers Group Plc (Mike Ashley).. 6
E). Discuss the various types of motivation used Mike Ashley..................................................7
F). Use appropriate corporate example and literature to provide justification............................9
G). Suggestions / recommendations (strategies) would Mike Ashley needs to implement to
increase organisational performance...........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisational theory as well as management practices is undertaken as the common theme
for intent of determining business problems and various advantages. Moreover, this type of
aspects assists to maximise effectiveness, productivity and development opportunities of
business. The key intent of such analysis is to determine the management as well as leadership
activities which aid to develop affirmative atmosphere at work area. Also, the theories analysis
identifies leadership and management practices of entity which assists to accomplish targeted
goals (Bamber and Stefani, 2016). The company that is undertaken for this report is Frasers
Group Plc, which is a British retail group which was founded by CEO Mike Ashley. So, in
respect of retail sector, the topics which are going to be discussed in this report are the functions
as well as principles of CEO (Mike Ashley) in Fraser’s group plc. Its decisions to maximise
performance and culture of business as well as leadership style of their CEO. Moreover, this
would also cover the affect of power, influences and disputes and effectual practices of
motivation utilised through entity. Apart from this, the different literatures for providing
recommendations for company are also discussed in this report.
MAIN BODY
A). Examine the management style and state the principle and functions of management used by
the CEO Mike Ashley of Frasers Group Plc.
Within entity, management plays crucial role which aids them to define the personality of
managers into various circumstances (Clegg, Kornberger and Pitsis, 2015). Moreover, in respect
of Frasers Group Plc whose CEO Mike Ashley, their management assist in maintaining as well
as guiding staff for attaining targets of company. The several style of management as well as
their activities and principles are ascertained underneath:
Management style Directives: As per this style, manager anticipates compliances from it subordinates.
Moreover, manager undertakes threats as well as executes discipline into respective
management style. Authoritative: Manager who has an authoritative approach that tends to renders much of an
overreaching image to its staff instead than precise orders.
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 Affiliate: Respective styles promote unity as well as strive for building healthy relations
among higher authorities as well as subordinates. Moreover, the key intent of manager who
executes this particular style are probably do not enjoy disputes as well as they promote
healthy atmosphere. Participative: The managers who comply respective style are welcome reviews from whole
colleagues, aspects overall viewpoints as well as they reward team work. Pacesetting: Respective style highlights higher standards of administrative who anticipates
the employees for following them as well as monitor as an illustration.
 Coaching: Person who comply respective type concentrates upon longer term professional
growth activities of staff:
Within respect of Frasers Group Plc, their CEO Mike Ashley may comply the style of
management as an Authoritative, participative and others (Understanding the role of employees
in managing corporate reputation – Sports Direct Case Study. 2018).
Principles of management Division of work: This is undertaken as the much essential management principle that
CEO Mike Ashley delegate task among staff through determining its competencies as
well as abilities. Authority: This required that CEO Mike Ashley has power to develop decisions in respect
of business entity.
 Discipline: Within an entity, discipline should be upheld, but processes for performing
may fluctuate as per circumstances (An Introduction to the Principles of Management.
2021).
Functions of management: Planning: Respective management function aids CEO Mike Ashley to ascertain the
course of actions which they may undertake for attaining pre-determined objectives.
Therefore, this may described that planning assists in facilitating clear manner as well as
means for attaining specified organisational objectives (Dalkir, 2017). Organising: It applies to co-ordinate as well as handles various operative activities as
well as services. Moreover, organising whole resources as well as guidance is essential
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for CEO OF Frasers Group Plc that is Mike Ashley as it would have a favourable affects
upon entity. Staffing: For all firms, this is needed to have competent as well as skilful staff that assists
them to attain their targeted gaols in simple manner. Therefore, this is undertaken as the
function of administrative for executing effective selection for fulfilling the vacant posts. Directing: Respective functions of management described that manager needs to
motivates its subordinates for performing the task for attainment of business objectives
with willingness as well as enthusiasm.
 Controlling: respective function of management is undertaken as one of the essential
aspects for making control over business practices in effectual and efficacious way.
Therefore, all these functions, style and principles of management among all Authoritative
style is effective as with help CEO Mike Ashley to perform their business effectively and
manage all things effectively. When the CEO Mike Ashley is stronger, the staff may function
much effectually as well as successfully. His management is authoritative where the employees
are given the work that will help them in improving the performance. Therefore, for smoothing
the operations as well as functional practices, the CEO Mike Ashley undertakes essential
decision for categorising business practices into structural format.
B). Analyse the steps taken by the CEO the change in organisation structure in order to achieve
high performance and state the change in organisation culture brought about by the CEO
Mike Ashley of Frasers Group Plc and its impact on the employees.
The organisational structure may be explained as distribution system, observing, directing
and coordinating several activities at work area. Moreover, this is essential that the structure
of firm guides staff through describing to whom they have to report. In addition to this, the
management would include much roles and versatility within system because of their
hierarchical structure (Hayes, 2018) . Along with this, without clear structure of corporate,
staff might face problems as well as issues as it does not understand who are they and whom
they have to report. There are several kinds of structure like line, flat, matrix and many more.
In respect of Frasers Group Plc, the key accountabilities of their CEO that is Mike Ashley is
to formulate a coordination among various working employees. As the organisational
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structure of Frasers Group Plc is flat as it is kind of structure which have limited management
level among managers as well as workers.
There are one Chief Financial officer named s Chris Wooton as well as 5 Boards &
Advisory in which there is two executive director and two non-executives direct and one
chairman. Moreover, for assuring that there is an acceptable expertise alignment as well as
background, non executives’ directors as well as CEO are nominated. One of the directors are
crucial accountabilities being which conventionally through entity with corporate governance
present effective practices. Furthermore, the management style guarantees that the productivity
of staff through facilitating common assumptions, ideals and others regulating the manner
employees of firm treat itself.
The entity’s organisational structures have added effectively for their whole success as
well as competitiveness. Along with this, the flat structure of firm of entity are described into
various theories. Along with this, the structure of firm is described as the aspect sof legislation,
relations as well as post of employees into system within the model of entity.teh key intent of
categorising business into various structure is to handle tasks as well as accountabilities in
structured way. Apart from this, the flat firm, when this obviates the excessive or another extra
level of management have proved themselves helpful for respective firm for making it simple for
workers for understanding to whom they has to report (Howitt, 2019). Additionally, it is also
assisted into keep business performing as well as enhanced whole production standards.
ANALYSE THE STEPS TAKEN BY THE CEO THE CHANGE IN
ORGANISATION STRUCTURE IN ORDER TO ACHIEVE HIGH PERFORANCE AND
STATE THE CHANGE IN ORGANISATION CULTURE.
For attaining the higher performance and change into culture the CEO Mike Ashley
of Frasers Group Plc adopt hierarchy organisational structure.
 In this change structure, business has a top-down culture with a power structure held
within the board. The innovation comes directly from the entrepreneurial vision of the
founder.
 Also, there is little opportunity for the voices of the workforce to be heard within this
structure. Without a voice, the ability to question the status quo and a ruthless need for
cost cutting has ensured that the company has a poor employee satisfaction environment.
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In addition to this, they may also able to enhance employee engagement. As an impact that
worker engagement expert as a part of the HR group, on the way to work with personnel to
growth ranges of well-being and productiveness in an corporation; and employee engagement is
the first step on the road to developing an empowered lifestyle. however, it’s a massive
breakthrough, but one which if you get proper can lead to a extra entrepreneurial business, which
in our provider-driven financial system, can lead to increased profitability.
C). Describe the leadership style of the CEO Mike Ashley of Frasers Group Plc to enhance the
organisational effectiveness.
Leadership is undertaken as the system that staff within firm are guided as well as directed.
Moreover, it is an integral part of business as well as this contributes towards whole
effectiveness as well as competitiveness. In addition to this, it assists firm for meeting their
targets as well as priorities at pre-specified time durations (James, Crawford and Oplatka, 2018).
Leadership is undertaken as the vital concept which aids hem to change as well as improve
methods through directing staff in effective way. Within year 1930, Kurt Lewin who developed
three leadership kinds such as democratic, autocratic as well as laissez faire.
Autocratic style:
Autocratic leaders are individuals who do not consult its team members or subordinates while
member’s advice is helpful, before formulating any decisions. The CEO Mike Ashley is having
the form of leadership which is ideal when key decisions has be undertaken immediately , or
when the members of group has some input.
Democratic Style
The another form of leadership is democratic leadership where leaders may consider is essential
decision of entity through coordinating with its coordinates.
Laissez- faire style
The last types of leadership are Laissez- faire that permits team members flexibility into their
task. The team leaders facilitate motivation and services, if essential. Also, they do not have to
mess with the jobs of employee’s time (The 7 Most Common Leadership Styles (and How to
Find Your Own). 2021).
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From the above mentioned leadership style the democratic Leadership- This form so
leadership would aids them to facilitate whole staff satisfaction with its particular jobs. Along
with this, staffs are influenced through whole effectiveness as well as self motivation. Mike
Ashley is the present CEO of Frasers Group Plc. His decisions as the CEO has been beneficial to
business as well as whole business success into market have enhanced. Furthermore, he always
determined the circumstances of market as well as abilities of entity for taking effective decision
consequently. Along with this, the general morale of staff has developed as an outcome of their
decisions. so, the key reasons behind such is effectual decision for opting best fit style of
leadership based upon the needs as well as desires of entity. As CEO of Frasers Group Plc Mike
Ashley executes the democratic leadership style through which they incorporates whole staff into
process of decision making that permits them in exchanging ideas or thoughts. In addition to this,
respective management is executed through CEO with intent of enhancing the business
productivity as well as aids staff for developing innovations. A successful style of management
within entity guarantees the worker’s productivity as well as success quality are preserved in
effective and efficient way.
D). Analyse the effects of power, influence and conflict at Frasers Group Plc (Mike Ashley).
Power
The power of the top management or the CEO of a company plays an important role and
can have an effect on its overall position as well as performance in the market. Fraser’s Group
Plc, is a retail group that operates through both physical retail outlets as well as online. Mike
Ashley is the CEO of the company and has a strong hold over its performance as well as overall
profitability. The CEO of a company acts a communicator between the board of directors and the
stakeholders such as the customers, employees, shareholders etc. Besides this, the CEO also
makes sure that all employees work towards achieving the goals and objectives of the company.
The level as well as execution of power on the middle management as well as the workforce
determines the effectiveness of output. Power within an organization simply refers to the ability
of an authority to make things happen according to their perspective.
Influences
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On the other hand, influence in an organizational context can be referred to as the level up
to which people within an organization can be influenced to do their tasks. A high level of
influence in the company can help in empowering the workforce as well as their overall
development (Johnston and Sheehan, 2020). As a result, the overall results or output generated
by the company is accelerated and the working environment also becomes healthy. The CEO of
Fraser’s Group Plc., has a positive influence over the employees. This has had a positive effect
on the company’s overall performance as well as profitability. Also, the company is able to
attract a greater number of customers and retain the existing ones. On the other hand, it can be
said that a negative influence of the leader or CEO within the organization can directly impact its
position in the market against competitors. The level of influence of the CEO can be determined
through their attitude as well as behaviour with the employees.
Conflicts
Conflicts are common in organizations and can be referred to as a state of disagreement between
two or more people. There can be various reasons that can lead to a conflict within an
organization, for example, scarcity or resources, ineffective communication, goals that are not
compatible and differences between values as well as beliefs of the employees. Conflicts can
lead to the employees becoming frustrated and feel that there is no solution in sight. For
example: in currently facing the huge conflict due to improper interaction and communication
which has impacted every operation of the firm and created an unfavourable business conditions
for the company. Due to this, all the members become stressed this adversely affects their
personal as well as professional lives. Mike Ashley ensure that the working environment within
the company is positive and healthy so that the employees are comfortable in working with each
other. Also, he promotes teamwork within the organization to make sure that employees working
across different departments are comfortable in working with each other. as a result, the
company will be able to perform in a better way in comparison to the competitors. This will
further lead to an increase in the overall profitability of the firm.
E). Discuss the various types of motivation used Mike Ashley.
Motivation plays vital role within entity which assists them to develop staff productivity
and performance. moreover, this is vital for employees as when group is performing any
activities, staff perform to attain mission as well as aids firm to attain their priorities as
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effectually as possible. In comparison, motivation into firm drives towards personnel turnover
minimisation (Mahon and et.al., 2017). Along with this, two types of encouragement exist in
both internally and externally.
Extrinsic motivation
Extrinsic motivation is when we are motivated to perform behaviour or engage in an
activity because we want to earn a reward or avoid punishment.
Intrinsic motivation
Intrinsic motivation described that an individual is encouraged from within, while external
motivation incorporates inspiration from various external sources.
In respect of Mike Ashley the CEO of Frasers Group Plc, various staff are self
encouraged, but the firm still provides various manners for boosting its whole motivation. The
business is concentrated upon outcomes into practices of rewarding as staff of the month.
Therefore, the Frasers Group Plc’s management makes decisions through considering
permissions for facilitating financial as well as non financial advantages to its staff which may
assists them to develop morale. In context of this, salaries as well as recognition are facilitated to
staff. From time to time, the employees are providing incentives along with maintaining faith as
well as motivation for them. When staff is remembered for their task to perform their job, they
become motivated. Within its average output as well as ration of efficiency, it is clear. In
addition to this, rewards as well as compensation would encourage staff for performing much
diligent manner in case they gain those rewards. Also, praise also drives towards rising of
employee’s internal motivation. Additionally, they perform well when individuals are provided
affirmative reviews as well as feedbacks for whole staff performances.
The entity’s team leader or manager should assures that staff is empowered much to
perform the same before delegating posts. Also, intrinsic motivation is vital, as like extrinsic
one. Furthermore, the entity’s staff must encourage performing so as they would do its best for
attaining targeted goals of business. In addition to this, maintaining opportunities for developing
as well as enhancing its whole morale is also vital for particular business. This may be also
assumed that encouragement is one of the essential roles of business which may drives towards
growth of whole business revenue and performance. Instead of this, Frasers Group Plc needs to
execute various others activities which may aids them to boost as well as encourage the morale
of staff that might outcomes into organisational development.
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F). Use appropriate corporate example and literature to provide justification.
There are various number of business illustration that may be observed at current time, which
have assisted firms for improving its firm’s goals. Frasers Group Plc is one of the leading retailer
entities which have gain larger amount of profitability by brining an innovative manner of
performing business they has plan to initiate delivery services at the door of its consumer
audiences house (Parent and Ruetsch, 2020). In addition to this, it has outcomes into favourable
affects upon this productivity as well as save the time of consumers for visiting a store for
buying any kind of goods. In respect of Frasers Group Plc, their CEO Mike Ashley have to
explore its business as well as targeting consumes of several segment that is then only they can
become competent for sustaining within marketplace for long duration. Other illustration which
may be undertaken into respective entity in which providing consumers with lower goods as well
as services is upcoming well known business within United Kingdom. With assistance of
respective strategy into audiences into clients with lower costs based of offerings Frasers Group
Plc have become growing within particular Industry in worldwide level.
G). Suggestions / recommendations (strategies) would Mike Ashley needs to implement to
increase organisational performance.
Within current time, Frasers Group Plc have performed through various range of obstacles
in which this may be describe that can assists employees for improving its competencies as well
as performance level that would be also affect affirmatively upon level of performance of this
entity (Rojot, 2016). Other recommendations which may provided to CEO Mike Ashley is to
modify its style leadership depends upon needs as well as circumstances which basically
undertaken could be understandable the code example of modifying style of leadership from
autocratic to democratic leadership style in which administrative as well as team leaders can be
effectually obtain range of recommendations from employees that what modify are needed to be
develop into entity as then only sustainability may be improved in much effectual as well as
efficacious manner. Along with this, strategic workforce planning is also something that can
assist CEO Mike Ashley for improving the firm’s performance as this have been determined that
personnel is main assets for entity, that would develop whole business performance. Whole of
these are described few suggestions which have to be considered through Mike Ashley the CEO
of Frasers group plc as the only firm can become capable to survive into present competitive
business atmosphere. Rather than those consumers assume a functions into viability of entity,
business should similarly recognise a fitting degree value for the goods or management provide.
RECOMMENDATIONS:
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 To modify its style leadership depends upon needs as well as circumstances which
basically undertaken could be understandable the code example of modifying style of
leadership from autocratic to democratic leadership style.
 Along with this, strategic workforce planning is also something that can assist CEO Mike
Ashley for improving the firm’s performance as this have been determined that personnel
is main assets for entity, that would develop whole business performance
CONCLUSION
As per the above report, this has been concluding that management as well as leadership
activities play an essential role within entity. Moreover, its key intent is to facilitate direction to
staff for attaining organisational objectives in pre determined time durations. They are
accountable for making decisions in favour of entity. In addition to this, they may categorise
operative as well as functional practices of business into various divisional framework.
Therefore, the firm exists for intent that administrative are into place for assuring that they attain
their gaols and they perform it so through tapping the abilities as well as competencies of its staff
in well defined way.
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REFERENCES
Books and Journal
Bamber, V. and Stefani, L., 2016. Taking up the challenge of evidencing value in educational
development: From theory to practice. International Journal for Academic
Development. 21(3). pp.242-254.
Clegg, S.R., Kornberger, M. and Pitsis, T., 2015. Managing and organizations: An introduction
to theory and practice. Sage.
Dalkir, K., 2017. Knowledge management in theory and practice. MIT press.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Howitt, D., 2019. Introduction to qualitative research methods in psychology: Putting theory
into practice. Pearson UK.
James, C., Crawford, M. and Oplatka, I., 2018. An affective paradigm for educational leadership
theory and practice: connecting affect, actions, power and influence. International
Journal of Leadership in Education.
Johnston, J. and Sheehan, M. eds., 2020. Public relations: Theory and practice. Routledge.
Mahon, K. and et.al., 2017. Introduction: Practice theory and the theory of practice architectures.
In Exploring education and professional practice (pp. 1-30). Springer, Singapore.
Parent, M.M. and Ruetsch, A., 2020. Managing major sports events: Theory and practice.
Routledge.
Rojot, J., 2016. Negotiation: from theory to practice. Springer.
ONLINE
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https://education.stateuniversity.com/pages/cw1ev9e9ib/An-Introduction-to-the-Principles-of-
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The 7 Most Common Leadership Styles (and How to Find Your Own). 2021. [Online]. Available
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Understanding the role of employees in managing corporate reputation – Sports Direct Case
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