Holiday Inn: Role of Marketing Professional Analysis, Assignment

This report examines the role of marketing professionals at Holiday Inn, a major hotel chain. It analyzes how marketing professionals contribute to developing effective marketing plans. The report highlights the importance of market research in understanding customer expectations and identifying business opportunities. It emphasizes the role of marketing professionals in analyzing market demands, setting prices, and achieving sales and productivity goals. The conclusion reiterates the significance of marketing professionals in meeting customer expectations, conducting research, and contributing to the overall success of the hotel. This report is designed to provide insights into the practical application of marketing principles within the hospitality industry.