Invetex Funding Ltd Business Plan

This assignment delves into a comprehensive business plan for Invetex Funding Ltd, an aspiring mortgage brokerage firm in Australia. The plan outlines strategies for attracting new clients through attractive offers and personalized benefits. It also emphasizes client retention by understanding customer needs and fostering strong relationships. The document analyzes how Invetex aims to establish itself as a reputable player in the Australian market.

Running head: CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
Business Plan for Invetex Funding Pvt Ltd
Name of the Student:
Name of the University:
Author’s Note:

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
Table of Contents
1. Executive Summary.................................................................................................................2
2. Objectives.................................................................................................................................2
3. Situational Analysis..................................................................................................................3
3.1. SWOT Analysis................................................................................................................3
3.2. PESTLE Analysis.............................................................................................................4
4. Marketing Goals.......................................................................................................................5
5. Marketing Ideas........................................................................................................................5
6. Development of Professional Relationship..............................................................................6
7. Prospecting for clients..............................................................................................................7
8. Client Retention........................................................................................................................7
9. Summary..................................................................................................................................7
Reference List..................................................................................................................................8

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
1. Executive Summary
Invetex Funding is an upcoming mortgage broking company that looks to serve the needs
of lending for individual buyers, real estate experts and builders. The company is devoted to
various ranges of the mortgage sources and is even devoted in discovering the precise loan for
their client with the most effective rates, costs and terms in order to satisfy the requirements of
their clients.
The investments made for this company has been Mr. Steve Mayson and he is a licensed
mortgage broker with an experience in this field for over 10 years. He has even employed two
junior mortgage brokers in his organizations who have been delegated the task of meeting the
requirements of their clients and providing the best service required by the client.
2. Objectives
Invetex Funding looks to provide widespread mortgage broking services. The company will
concentrate on giving out specialised and personalised services to meet the desires of every
client. The company has their office located in the core business area location in Sydney and
therefore has been able to connect with the prospective clients and the other financial industries.
The key objectives of the company involves:
 Becoming profitable by serving the investment opportunities in the real estate and
thereby becoming available in the swift growing economy.
 Construct a firm and solid corporate recognition in the distinct target market segment
 Establish themselves as one of the top broking company by the end of 2nd year.
 Gain a positive return on investment within the firm 11 months.

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
3. Situational Analysis
The situational analysis involves the assessment of the environment where Invetex
operates and the assessment of the market would be possible by taking assistance of the various
mechanisms that are as follows:
3.1. SWOT Analysis
The SWOT analysis comprises of the strength, weakness, opportunity and threat of
Invetex and they are given as follows:
Strengths
The internal strength involves the experience of Mr. Steve Mayson who has been
associated in this line of business for the past 10 years or more. He has sufficient knowledge
about this line of business and can extensive advises to them. The other two employees have
sufficient expertise and knowledge as well and and thereby are able to provide extensive
services.
Weakness
The weakness associated with the company includes the fact that the company and their
employees are not updated with the changing market scenario and the changes in the tastes and
preferences of the clients. This detracts the company from their success.
Opportunities
The opportunity involves establishing themselves as one of the renowned mortgage
broking company as the demand of mortgage firm is higher in the market and the availability of
quality mortgage firm is limited (Kohn and Sagner 2016).

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
Threats
The threat that is associated to the company involves the rise in the rate of interest for
home loans and a downfall in the real estate business that can hamper their sales and revenue as
well.
3.2. PESTLE Analysis
The PESTLE analysis is helpful in evaluating the external factors that may have an
impact on the operational services of the company. The analysis has been put forth as follows:
Political: The changes in the rate of tax and industry regulation can have an impact on the
business. However, in the current scenario, there are no such regulations and policies that have
changed and therefore the company can function in a precise manner.
Economic: The economy of Australia has been functioning effectively and therefore no such
changes and have taken place that would have an effect on the operations of the business (Hope
2016). The rate of inflation in the economy is within the limit as well.
Social: The society plays a key role in the development of the business. In Australia, demand for
the purchase of house has been expanding as the teenage population of the country has been
settling themselves and therefore are looking to mortgage in order to purchase a house for
themselves.
Technology: The introduction of new and improved technologies have been an influential factor
for the company in order to maintain their competitive edge. The company has installed

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
innovative back office processing platforms and software that compares the lenders and thereby
easing their level of work and performance.
Legal: There are no such legal issues that is persistent in the mortgage broking business but there
are laws in that can accuse the firm if they do not provide services according to the payment they
receive.
Environment: The business environment is a healthy and prospective one and the company can
grow and establish themselves with the help of their effective operational services.
4. Marketing Goals
Invetex Funding provides enhanced quality mortgage broking services to the business
and the residential clients. The aim of the firm is to provide the clients with reasonable mortgage
rates at fair prices and keeping the clients aware and informed during the time of process (Ryan
2016). The company would look to be the mentor and friend to their clients and even being
quality service givers. Invetex provides enhanced value to their customers and extensive rewards
to their employees and the owner.
The company has the desire of increasing their conversion rate of enquiry to settlement to
around 60% by the end of the first year. Within the next 12 months, Invetex would like to have a
positive return on investment and make a corporate recognition in the market Favara. and
Giannetti 2017). Invetex looks to increase their number of clients and wants to maintain 40% of
the mortgage seeking business. The business wants to increase their staff member and looks to
bring in 15 new employees.

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5. Marketing Ideas
The marketing idea of Invetex involves constructing an effective market strategy with the
help of which the company can penetrate the market by concentrating handling the lending
volume of the customers that is existent in the market (Wirtz, Tuzovic and Ehret 2015).
Development of the market is possible by assisting the customers with existing services and even
offering new services like advice towards products and services and thereby expanding their
business. Diversification is another key aim for the business as the company tries to dig in to
various other mortgage services by incorporating new products into the market (Plouffe et al.
2016).
Market segmentation is even undertaken by the business by focusing on the target market
and discover the potential client. Invetex has discovered that their prospective clients are
teenagers who are transitioning to the next phase. They are the ones who are getting established
in their carer and are newly married or would be marrying in the coming years. They are in seek
for house loans as they want to purchase their own house for which they require loans.
The market positioning of the business is even critical and Invetex has positioned
themselves as a provider of any kind of real estate mortgage services. They have a healthy
relationship with the financial organizations and thereby are able to suggest the best service to
their clients. The company has an effective marketing strategy as the price of the service is
reasonable and is below par to the rival companies (Johnson and Peterson 2014). They look to
promote their business with the help of social media and internet. The word of mouth promotion
is even an extensive strategy for Invetex.

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
6. Development of Professional Relationship
The development and maintenance of professional relationship is one of the key aspects
with the help of which Invetex can stay alive in the market. The company has skilled employees
who maintain cordial relationship with their clients and even with the financial industries with
the help of which concerns about both the parties can be known and accordingly plans can be
constructed. The company looks to be patient and listen to the aspects that have been put forth by
their clients so that a proper idea can be ascertained and accordingly services can be given.
7. Prospecting for clients
The prospects of the clients is what they desire. Therefore, Invetex has various attractive
offers and discounts on their service packages and even offers various new line of product and
services. The after consultation service is even provided by Invetex in which the existing loans
are monitored and maintenance of loan process is effectively maintained.
8. Client Retention
The retention of the client is undertaken by Invetex by offering value to the customers.
The value given to the customers would be based on the desire of the customers and meeting
them (Aksoy et al. 2016). Invetex even looks to offer effective personalised benefits and features
that would be their unique selling proposition thereby satisfying their clients. Invetex tries to
maintain a personal relationship with their clients so that they become free in sharing their
feelings with the help of which the company is able to construct customised services to the
customers. The provision of rewards and gifts during special occasions to the clients influences
the customers from being loyal and thereby increasing customer loyalty and competitive edge in
the economy.

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
9. Summary
The business plan that is constructed for Invetex Funding Ltd is an effective framework
with the help of which the company establish themselves in the Australian market and become
one of the renowned mortgage broking firm in Australia.
Reference List
Aksoy, L., Keiningham, T.L., Buoye, A. and Ball, J., 2016. Relative Value and Customer Choice
in Loan Decisions: An Application of the Wallet Allocation Rule. Journal of Creating
Value, 2(1), pp.92-108.
Favara, G. and Giannetti, M., 2017. Forced asset sales and the concentration of outstanding debt:
evidence from the mortgage market. The Journal of Finance, 72(3), pp.1081-1118.
Hope, W., 2016. Time, communication and financial crisis. In Time, Communication and Global
Capitalism (pp. 149-164). Palgrave Macmillan, London.
Johnson, D. and Peterson, M., 2014. Consumer financial anxiety: US regional financial service
firms’ trust building response to the financial crisis. International Journal of Bank
Marketing, 32(6), pp.515-533.
Kohn, D. and Sagner, J.S., 2016. Residential Mortgages and Public Policy: What to do with
Fannie and Freddie?. Business and Society Review, 121(1), pp.161-183.

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CERTIFICATE IV IN FINANCE AND MORTGAGE BROKING
Plouffe, C.R., Bolander, W., Cote, J.A. and Hochstein, B., 2016. Does the customer matter most?
Exploring strategic frontline employees’ influence of customers, the internal business team, and
external business partners. Journal of Marketing, 80(1), pp.106-123.
Ryan, S.G., 2016. Discussion of “Were Information Intermediaries Sensitive to the Financial
Statement‐Based Leading Indicators of Bank Distress Prior to the Financial
Crisis?”. Contemporary Accounting Research, 33(2), pp.607-615.
Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing specialization
and integration of the world economy as drivers of economic growth. Journal of Service
Management, 26(4), pp.565-587.