CFBX(92.5FM) Strategic Analysis

Introduction
CFBX(92.5 FM) is a 100% Canadian non-profit radio station that runs
Campus&Community radio serving in Thompson River University campus, Kamloops, B.C.
The station was founded in the 80s, University College of the Cariboo(Canada
renamed Thompson Rivers University in 2004) had a closed-circuit radio station, hard-wired
from the studio with a limited number of outlets. As part of a media course that was offered
at the school, the station was dismantled when the program ended, and the idea of reviving
the UCC radio station kept cropping up throughout the 90s, after the student society initiated
a referendum,the CSS(now TRUSU)hired a full time manager in February 1998 with
securing a location-House 8,and over the next two years, the necessary gear was located
and purchased or accepted by donation, then cleaned and installed, and on February
16th,2001,
Approval to broadcast as CFBX, at 92.5 on the FM band. They upgraded to a full
campus license in early 2004 and received approval to increase our power to 420 watts in
February 2008. Shortly after UCC became Thompson Rivers University (TRU) in 2005, the
site was upgraded to include a link that allows visitors from around the world to listen to the
radio station, live on the Internet.
In 2006, After a major upgrade, the website for The X was rebuilt by Andrew
Sahaydak in 2017 and launched to include a number of new features.
CFBX is a member of the National Campus and Community Radio Association (NCRA), a
campus-based community station that adheres to the policies, ideas, and ideals of other
campus radio stations. It is an alternative radio station that specializes in local programming
and offers music and spoken-word shows that range from classical to industrial, with plenty
of international and unique shows added to the mix.

CFBX(92.5FM) is owned by TRUSU, they currently have two staff, ranging from a
Program manager who oversees day to day of the radio shows Design, make any necessary
changes to adapt to their current budget, found donations to contribute to encompasses a
growing community effort. they also provide the chance every year for the volunteers from
TRU to participate in the daily operations of the organization.
In our strategic analysis, we will first identify the current strategy used by
CFBX(92.5FM). by identifying and describing their goals, product market, core activities and
value proposition. We will further examine the organizational strategy using the Diamond-E
framework and determine the management preference (what they want to do), the
organization capabilities and resources (what they can do) and the external environment
(what they need to do) (Crossan, Rouse, Fry and Killing, 2009).

Past Performance
CFBX radio has been part of the Kamloops community since 1998. The station has
been successful to put systems in place to create an audience in the Kamloops market.
Also, the radio station has successfully allocated their resources to make changes
necessary to grow to the level they are at. Management has been able to fully comply with
the regulations stablished by the CRTC (Canadian Radio-Television and
telecommunications Commission)
In the past five years, the radio station has rebuilt and launched their online website.
The radio station also has launched a 24-hour livestream on their website. CFBX also
created a Facebook page to increase the social media presence and the possible reach of
those in the platform. The Facebook page currently has 753 likes and 740 followers.
Furthermore, the station has been able to secure a good flow of volunteers over the
years of operations. Volunteers are key to the success of the station since they are part of
the production and creation of programing. As well as the day to day operations of CFBX
and racing funds for future endeavours.
Current Goals
CFBX main goal is to create programing and sharing music for a multicultural
audience; with a huge variety of programing, each of them with its own degree of
individuality. Furthermore, the organization does not have a clear view of what their goals for
the future are.
Two goals that we were able to identify the radio station has are:
1. Racing money for the station though different event such as the record fair