Role of Information Technology in the Success and Failure of a British Multinational Investment Bank

CFPBUS003 - INTRODUCTION
TO INFORMATION
TECHNOLOGY

INTRODUCTION
Information technology termed out as use of storage, computers, physical devices and
processes that support to operation, collect and deal with all kind of data of
enterprise(Benckendorff, Xiang and Sheldon, 2019 ). Therefore, this is termed out as design and
execution of computer networks that mainly supports for processing and communication.
The present report is based on British multinational investment bank and this deals in
financial services of enterprise. It is entity that deals in services of banking sector.
Furthermore, report is based on to identify role of IT in success and failure of issues such
as ethical and social will be defined that pertains to running business activities. Also, significant
of internet and intranet will be explained on activities of chosen firm. Lastly, various phase of
system development life cycle will be defined.
Literature review
1.
Now a days, technology is becoming the crucial aspect that aids to streamlines the
business activities. This supports to protect financial information, private executive decision and
other kind of proprietor data that aids to increase competitive advancement. Therefore, stated
that solution of IT assist to save time, cost and creates operational process that streamlines the
activities of enterprise. Henceforth, role of IT in terms to successes and non-achievement of
enterprise such as-:
Role of IT towards success-:
 Communication- In the enterprise, communication can be defined as one of crucial term
that works towards to keeping relation between suppliers, employers and customers. In
addition to it, Logan, (2020) stated that use of IT can aids to modify the way that supports
to communicate with E-mail, social networking site and video chat rooms etc.
 Customer relationship management- The entities are using IT as this aids to improve
the design and manage the customer’s relationship within enterprise. This is tool that aids
to capture each relationship entity has its with its customers. With the use of this
advancement the officer of customer relation manager of Barclays can able to see that
what customer’s has bought by looking over shipping information, call up training
manual and by effectively responding towards the issues that impacts the working of
enterprise hugely.