Value Chain Concept and Competitive Advantage: A Case Study of Challenger Limited

This paper discusses the value chain concept and competitive advantage through a case study of Challenger Limited. It explains the importance of value chain analysis and how it can help companies gain a competitive edge. The paper also describes how Challenger Limited utilizes its resources effectively to enjoy a competitive advantage in the investment management industry. The different value adding processes that can be undertaken by the company in the different departments are also discussed.