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Analysis of Tourist Destination - PDF

   

Added on  2020-01-28

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Tourist Destination
Analysis of Tourist Destination - PDF_1
Table of ContentsIntroduction................................................................................................................................4Task 1.........................................................................................................................................41.1 Main Tourist Destinations and generators of the world..................................................41.2 Analysis of statistics in determination of tourism destination trends .............................5Task 2.........................................................................................................................................9Enclosed in PPT.....................................................................................................................9Task 3.........................................................................................................................................93.1 Appeal of current leading tourist destinations with developing tourist destinations.......93.2 Evaluation of characteristics of tourist destination........................................................12Task 4.......................................................................................................................................134.1 Analysis of issues affecting popularity of tourist destinations......................................134.2 Potential for responsible tourism to enhance the host community................................14Conclusion ...............................................................................................................................15References................................................................................................................................17
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Illustration IndexIllustration 1: Stastical data of consumer spending in travel and tourism industry...................7Illustration 2: WORLD TRAVEL TRENDS.............................................................................8Illustration 3: Outbound tourist data..........................................................................................9
Analysis of Tourist Destination - PDF_3
INTRODUCTIONTourism has been significantly contributing to the economy of a country. With theincrease in the investment power of people and awareness towards various touristdestinations, the scope of tourism industry has become wide. Travel and tourism is rapidlygrowing in different countries across the globe. In accordance to establish a new business oftourism, it is necessary to have a comprehensive understanding of the needs and preferencesof customers and their requirements (Ashworth and Page, 201). The present module lays itsemphasis on the comprehensive study of challenges and issues faced by TUI Group, which isthe world's largest tourism organisation as well as comprises of wide range of portfolio oftour and travel agencies, airlines and other tour operators. Moreover, it will also throw lighton various tourist receiver and generator destinations across the world in terms of touriststatistics. Furthermore, it will also explore different features of specific tourist destinationsincluding cultural, physical and social elements. Along with this, several factors that areaffecting the popularity of tourist destination will also be analysed in this unit.TASK 11.1 Main Tourist Destinations and generators of the worldTUI Group is one of the leading tourism businesses worldwide. Its broad portfoliocomprises of 4 tour operators, more than 1800 travel agencies, leading online portals and 6airlines, over 300 hotels along with 13 cruise liners and countless agencies in many tourismdestinations across the world. Product and business development team of TUI Group is aimedto provide better tourism experience, right form of holiday packages to its customers etc. bykeeping in mind the trust and loyalty of existing customers. Moreover, it also recognizesseveral challenges and issues faced by tourist destinations of the United Kingdom and otherregions of the globe. It is required to analyse the major top 5 tourist destinations of the worldwith the assistance of statistical data and information. Top five tourism destinations which aremostly travelled by visitors are as follows:United Kingdom: Travel and tourism is rapidly growing in the UK and attractingmillions of visitors every year (Bajs, 2015). The contribution of cultural tourists to theeconomy of London is significant as it is becoming largest source of income andgrowth of capital. It has been reported that London receives relatively three timesmore holiday visit than any other destination. There are various tourist destinationslike museums, art galleries, monuments, theatres, heritage and historical places whichare visited by large number of travellers every year. There are over 36 million visitors
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